If you are a gym owner, you are certainly looking for ways to attract new customers and increase your earnings. You surely check out various fitness business ideas to boost your revenue. One good point nowadays, in an intensively changing world, is to learn about fitness trends and keep up with them. In this article, we will present you the latest trends in the fitness industry and tell you how you can expand your offer to earn more at your gym.
Fitness Trends 2024 in a Nutshell
- personalized approach: reaching fitness goals with individual trainers
- quick results: HIIT
- technology in the service of fitness; fitness wearables
- crazy ideas resulting from the fact that people are constantly looking for something new: latest fitness trends of working out with animals
- Read also: Fitness Industry Statistics in 2024
Key Takeaways
- By incorporating the newest health and fitness trends, gym owners can differentiate their offerings, appeal to a broader demographic, and create multiple gym revenue streams in 2024.
- Some of the fitness industry trends you may want to follow are: functional fitness and community building workouts.
- Latest fitness trends, connected with technology: fitness wearables and AI-featured physical activity.
- Some crazy or exciting fitness trends for you to use can be: fitness routines in extreme weather conditions and other outdoor exercise like survival bootcamps,
25 Fitness Trends to Boost Your Earnings
Here are the top fitness trends in 2024 that gym owners are following to broaden their offerings and increase revenue.
1. Hybrid Gym Models (In-Person + Virtual Classes)
- Why it’s a trend: Members want the flexibility to attend classes both in-person and online. Read more about how to start an online fitness business.
- How it boosts revenue: Offering live-streamed classes or an on-demand library can attract a wider audience, including those who prefer home workouts.
2. Online Gym Bookings - Modern Fitness Industry Trend
Why is it a trend? As fitness businesses grow more complex, gym management software has become an essential tool for streamlining operations and improving customer experiences. These platforms help gym owners:
- efficiently manage memberships thanks to gym membership software,
- facilitate class bookings through gym booking system,
In 2024, gyms are embracing these digital solutions to stay competitive and enhance their overall operations.
How does it boost revenue? Investing in gym software can reduce administrative overhead, allowing gym owners to focus on growing their business. By automating routine tasks such as billing, attendance tracking, and scheduling, gyms can operate more efficiently.
3. Wearable Fitness Technology Integration
- Why it’s a trend: Wearables like smartwatches, fitness trackers, and heart-rate monitors are increasingly popular.
- How it boosts revenue: Gym owners can offer premium memberships with features like data tracking, performance analysis, and personalized workout recommendations based on wearable data.
4. Wellness and Recovery Zones
- Why it’s a trend: Recovery has become a key focus for fitness enthusiasts.
- How it boosts revenue: Adding recovery services like massage therapy, cryotherapy, infrared saunas, or compression therapy can attract members willing to pay extra for post-workout recovery.
5. Effective Modern Gym Marketing
Why Is It a Trend? By adopting gym management software, gym owners can significantly improve operational efficiency, aim for the right clientele, and ultimately boost their revenue in 2024.
How Does It Boost Revenue? Thanks to these SaaS solutions, fitness business owners can:
- use integrated marketing tools (gym marketing software), analytics, and customer retention features, to attract and retain more members,
- expand their brand awareness by releasing a custom branded fitness app,
- gain valuable insights from the gym reporting module.
6. Functional Fitness and Mobility Training
- Why it’s a trend: Functional fitness focuses on movements that mimic real-life activities, helping to improve balance, strength, and mobility.
- How it boosts revenue: Offering specialized classes in functional fitness training and mobility (e.g., kettlebell, TRX, or bodyweight training) can appeal to a broader audience, from athletes to seniors.
7. Small Group Training (SGT)
- Why it’s a trend: Small groups (4-8 people) allow for personal attention without the high cost of personal training.
- How it boosts revenue: SGT programs can be priced higher than large classes but more affordable than one-on-one training, increasing participation and retention.
8. Personalized Nutrition Programs
- Why it’s a trend: Members are more aware that fitness and nutrition go hand in hand.
- How it boosts revenue: Gym owners can offer customized meal planning, supplements, or nutrition coaching as add-ons to gym memberships, either through in-house specialists or partnerships with nutritionists.
9. Dedicated Fitness Club Management System
Why Is It a Trend? Because it improves customer experience.
- Convenience: Members can book classes, pay fees, and manage their accounts all from a mobile app or online portal, reducing wait times and improving satisfaction.
- Customer Engagement: Features like push notifications, gym CRM module and loyalty programs help to engage and motivate members, encouraging regular attendance.
What is a popular gym manager software provider?
WodGuru is designed for different kinds of gym businesses. It offers personalized and specialized systems for each type of fitness facility:
Offers simple class scheduling, membership management, CRM for gym and performance tracking features tailored to the needs of smaller fitness communities. It is praised for its reasonable prices and intuitive user panels, but also helpful and always available customer support.
Gym management software
Manage your gym
like a pro
Get more online bookings and increase your gym profit
10. Holistic Wellness (Mind-Body Fitness)
- Why it’s a trend: The shift towards mental health awareness has increased the demand for holistic workouts, like yoga, meditation, and mindfulness classes.
- How it boosts revenue: Hosting workshops or memberships focused on mind-body fitness can attract a more diverse clientele looking for stress relief and mental wellness.
11. Fitness Challenges and Competitions
- Why it’s a trend: Gamification keeps people engaged and motivated. Read more about fitness challenge ideas.
- How it boosts revenue: Organizing challenges with entry fees, branded merchandise, or prizes (e.g., weight loss, strength, or endurance challenges) creates additional income streams and encourages membership retention.
12. Boutique Fitness Experiences
- Why it’s a trend: People enjoy specialized, high-quality experiences (e.g., spin, barre, HIIT). Read more about boutique fitness studios.
- How it boosts revenue: Creating boutique-style classes within a larger gym setting gives members the exclusivity they crave without needing to leave the facility. These classes can be priced as premium sessions.
13. Eco-Friendly and Sustainable Practices
- Why it’s a trend: Consumers are more conscious of sustainability and environmental impact.
- How it boosts revenue: Offering eco-friendly products (e.g., sustainable gym apparel, reusable water bottles) and highlighting eco-conscious business practices (energy-efficient equipment, recycling programs) can attract members who prioritize sustainability.
14. AI and Machine-Learning Fitness Solutions
- Why it’s a trend: Artificial intelligence (AI) is being used to create personalized workout plans, virtual trainers, and predictive health analytics.
- How it boosts revenue: AI-powered personal training apps or equipment (like smart bikes, AI-based strength training machines) can be offered at a premium, giving members personalized and data-driven workout experiences.
15. Inclusive Fitness (Programs for All Abilities)
- Why it’s a trend: The demand for fitness options for people of all abilities, including seniors and individuals with disabilities, is growing.
- How it boosts revenue: Offering adaptive fitness programs tailored to different needs can bring in new client segments, including seniors or rehabilitation clients, opening up new income streams.
16. Sports-Specific Training
- Why it’s a trend: Athletes are seeking performance-based training programs tailored to specific sports.
- How it boosts revenue: Offering sports-specific training (e.g., for soccer, basketball, or running) can attract amateur and professional athletes, with the potential for private coaching or specialized group classes.
17. Immersive Fitness Experiences (Virtual Reality)
- Why it’s a trend: Virtual Reality (VR) and Augmented Reality (AR) are enhancing workout experiences by providing immersive environments.
- How it boosts revenue: Setting up VR-based workouts or interactive gaming fitness experiences can create unique, premium offerings, drawing in tech-savvy fitness enthusiasts.
18. Community Building and Social Events
- Why it’s a trend: Fitness enthusiasts value community and connection as part of their fitness journey.
- How it boosts revenue: Hosting social events, fitness retreats, or team-building activities (outside of regular classes) can foster a sense of community while generating additional income through event fees.
19. HIIT Training for Weight Loss
- Why it’s a trend: High-Intensity Interval Training (HIIT) has gained popularity for its ability to burn maximum calories in a short time. By alternating intense exercise with brief recovery periods, it boosts metabolism and helps in rapid fat loss.
- How it boosts revenue: Offering High Intensity Interval Training classes or integrating it into existing programs appeals to time-conscious clients looking for quick results. HIIT sessions can be marketed as premium offerings due to their effectiveness, allowing gyms to charge higher fees for these specialized classes. Read more about HIIT studio software.
20. Keto Diet + Working Out to Lose Weight
- Why it’s a trend: The Keto diet, a low-carb, high-fat approach, has become popular for weight loss, especially when combined with exercise. It promotes fat burning by forcing the body into ketosis, helping people lose weight more effectively while preserving muscle mass.
- How it boosts revenue: Gyms can partner with nutritionists or offer keto meal planning and fitness packages, targeting those looking for a comprehensive weight-loss solution. Specialized programs that combine health and fitness, mixing keto with workout plans can be marketed as premium packages. It drives additional income through personalized fitness and dietary services.
Crazy Fitness Industry Trends in 2024
21. Training with Animals (e.g., Doga, Goat Yoga, Puppy Pilates)
- Why it’s a trend: Animal-assisted fitness, like Doga (yoga with dogs) or Goat Yoga, combines physical exercise with the calming presence of animals, appealing to both animal lovers and fitness enthusiasts. These activities provide a unique, fun, and relaxing way to engage in fitness, while also promoting mental well-being through interaction with pets.
- How it boosts revenue: Offering animal-assisted classes can attract a new and diverse clientele. These classes are often seen as novelty experiences, allowing gyms to charge a premium. By partnering with local animal shelters or pet-related businesses, gyms can offer special events or ongoing classes, appealing to those looking for unique and stress-relieving activities. Additionally, participants might be more inclined to share their experience on social media, giving gyms a valuable marketing boost.
Examples of Animal-Focused Fitness:
- Doga (Yoga with Dogs): Practitioners perform yoga poses alongside their dogs. This fosters relaxation and bonding between owners and pets.
- Goat Yoga: Involves practicing yoga while goats wander around or even climb on participants. It’s a playful and lighthearted workout that attracts participants looking for a fun, stress-relieving experience.
- Puppy Pilates: Pilates sessions where participants can bring puppies, creating a calm and joyful atmosphere.
- Horseback Fitness: Incorporating fitness exercises such as core work, balance, and flexibility with horse riding, a great option for those who want a more active connection with animals.
Additional Opportunities for Revenue:
- Special Event Classes: Animal-themed classes can be marketed as special events or workshops, with a higher price tag due to their novelty.
- Partnerships with Animal Organizations: Collaborating with animal shelters or rescue groups can create a mutually beneficial relationship, where a portion of proceeds goes to animal charities, encouraging more people to attend.
- Merchandising: Selling branded merchandise (t-shirts, mats, or accessories) related to the classes could add another revenue stream.
- Social Media Engagement: These classes are highly shareable on platforms like Instagram or TikTok, attracting free marketing and the possibility of viral attention.
22. Extreme Weather Workouts
- Description: Indoor gyms could simulate extreme weather conditions, like running in the heat of the desert, climbing in freezing mountain conditions, or rowing against artificial storms. Environmental control rooms would allow for training in different climates.
- Why it’s crazy: This takes endurance training to the next level by physically preparing people for intense outdoor challenges while staying indoors. It attracts adventure seekers and athletes preparing for extreme sports or expeditions.
- How gyms can adopt: Build temperature-controlled rooms and install special equipment that mimics harsh weather environments. Offer classes where members “train for the extremes” with guided coaching.
23. Survival Fitness Classes
- Description: Imagine an obstacle course-based workout that simulates survival scenarios. Participants could face simulated floods, earthquakes, or jungle terrains while performing functional fitness moves like climbing, crawling, and lifting. Think of it as a high-intensity “escape room” blended with fitness. You can take your members for a real mud run, too!
- Why it’s crazy: It taps into the primal instincts and combines elements of adventure, functional training, and entertainment. It’s designed to push the body while keeping adrenaline high.
- How gyms can adopt: Build physical spaces or pop-up installations for survival-themed classes. Trainers could lead groups through real-life disaster preparedness drills, making it both physically and mentally engaging.
24. Biohacking Fitness Stations
- Description: Integrate biohacking techniques into the gym experience, offering stations for cryotherapy, red light therapy, sensory deprivation tanks, and even nootropic-fueled workout supplements. This trend combines fitness with recovery and mental optimization, embracing the biohacker community.
- Why it’s crazy: It merges fitness with cutting-edge science and human performance enhancement. It’s more than just exercise—it’s about rewiring the body and brain to optimize overall health.
- How gyms can adopt: Set up biohacking stations alongside traditional equipment. Offer memberships that include access to advanced recovery tools and workshops on the latest in biohacking science.
25. Hologram Fitness Instructors
- Description: Gyms could use hologram technology to beam famous fitness instructors or celebrities into their studios for group classes. Imagine a live class with a holographic Arnold Schwarzenegger leading you through a bodybuilding session or a high-energy cardio class with a famous pop star.
- Why it’s crazy: It brings celebrity-driven experiences into everyday fitness, creating hype and buzz around workouts. This tech could make any class feel like a special event.
- How gyms can adopt: Invest in hologram technology to stream live or pre-recorded classes led by notable fitness personalities. Gym owners could charge extra for premium hologram-led classes or offer them as a novelty.
FAQ
HIIT workouts (high intensity interval training) is gaining popularity thanks to its efficiency in burning calories, improving endurance, and delivering quick, effective workouts in less time.
Apart from personalized fitness plans and hiring not only personal trainers, but also wellness coaches promoting holistic health, the fitness industry is turning now to technology. AI-featured workouts, AI-driven fitness apps, wearable technology and hybrid training are gaining popularity in 2024.
Trending in the fitness world are wearable tech, AI-driven personalized workouts, immersive VR/AR fitness experiences, recovery-focused training, and a shift towards holistic wellness with mental health integration, like mindfulness and stress management. Hybrid fitness models combining in-gym and at-home workouts are also gaining traction.
