Are you wondering what makes some sports and fitness ads so famous? How to make gym advertisement or sports event announcements which can promote the brand so well?
Let’s take a look at some interesting campaigns of health and fitness advertisements. Learn from these examples how you can create effective and memorable ads for your fitness brands.
20 Best Fitness Ads
Here we present some ideas how the best agencies create a fitness ad campaign in 2024. These examples of health and fitness advertisements effectively use powerful storytelling and relatable narratives to inspire individuals to pursue their fitness goals.
1. Equinox - Commit to Something
Equinox’s series of fitness ads focuses on the theme of commitment, urging people to commit to their fitness goals as part of their overall lifestyle. Here, mixed martial arts fighter Alan Jouban stars as an award-winning cheerleader in the Equinox fitness advertising.
Source: bizjournals.com
2. Nike - Just Do It: Dream Crazier
Nike’s “Dream Crazier” campaign focuses on empowering women in sports, featuring athletes like Serena Williams. These amazing fitness ads highlight the achievements of women who have pushed boundaries, inspiring viewers to dream big.
Source: popsugar.com
3. Under Armour - The Only Way Is Through
Under Armour’s campaign, “The Only Way Is Through,” features various athletes who share their stories of overcoming obstacles and pushing through challenges to achieve greatness.
podcast trailer cover
4. Peloton - Motivation That Moves You
Peloton’s campaign focuses on the holistic benefits of fitness beyond just physical appearance. It highlights personal stories and aims to inspire individuals to see fitness as a tool for improving well-being.
Source: multivu.com
5. Blink Fitness - Every Body Happy
Blink Fitness’s “Every Body Happy” campaign promotes body positivity and inclusivity. By featuring members of all shapes and sizes, the campaign aims to engage customers to find joy in fitness regardless of their body type. It’s one of our favorite positive health advertisements.
Source: kworq.com
6. Reebok - Be More Human
Reebok’s “Be More Human” campaign focuses on the idea that fitness can transform individuals into better versions of themselves. It features stories of people who have used fitness to improve their lives.
Source: self.com
Funny Health and Fitness Ads
Here are some examples of funny fitness and health advertisements in the USA in 2024. These ads are designed to engage and entertain while promoting fitness and health, utilizing humor and relatability to make a memorable impact on their audience.
7. Gold’s Gym - Angry Tight Buttons
This humorous fitness centers’ advertisement cleverly depicts the common struggle of clothes fitting too tightly due to weight gain. By showing buttoned-up shirts, it creates a relatable and funny yet thought-provoking scenario that motivates viewers to hit the gym and avoid these everyday embarrassments. The ad resonates with many weight watchers who have experienced this issue, making it both engaging and motivating for losing weight.
Source: AdForum.com
8. Powerhouse Gym - Double Crane Construction Site
Powerhouse Gym created a clever ad campaign set at a construction site, featuring a double crane and a large poster of a bodybuilder doing cable flies. The setup gives the illusion that the bodybuilder is lifting the heavyweights, making a strong visual impact and highlighting the gym’s strength training offerings. This creative advertisement attracted significant media attention and drew attention to the services of this health and fitness brand.
Source: PushPress.com
9. Get Fit Today - Motivational Transformations
This ad uses before and after photos of clients to motivate viewers who believe they can’t lose weight. The trainer promises personal attention and showcases real success stories, with a humorous and uplifting approach.
Source: channelstore.roku.com
10. The Fitness Company's "Crack" Problem
Is there any additional comment needed here?… 🙂
Source: Men’s Journal
11. OxyGo Gym's View From Above
A sense of humor is valuable if it encourages you to take important steps for your health and good appearance.
Source: addadictive.com
12. Planet Fitness Funny Commercial | XFinity | Time to Man Up
One of Planet Fitness’s gym ads exploits the misunderstanding between the sexes and shows that women can achieve great training results.
Source: Planet Fitness Youtube
13. BFit Gym + Fitness - Guided Tour
Source: BFit Gym + Fitness Youtube
14. Lululemon's "Sweat Every Day"
Promoting inclusivity, this campaign features people of all shapes and sizes engaging in fitness activities. It sends a positive message about embracing fitness as a part of daily life.
Source: corporate.lululemon.com
15. Gatorade's "Be Like Mike"
This iconic campaign featuring Michael Jordan continues to inspire people to emulate the legendary athlete by staying active and hydrated. It remains one of the most influential health and fitness ads.
Source: TikTok
16. Amazon - Alexa's New Voice
This ad humorously explores what would happen if Alexa had different celebrity voices, featuring cameos from various stars. The comedic scenarios highlight Alexa’s capabilities while keeping viewers entertained.
17. Budweiser - A Hero’s Journey
Budweiser’s ad tells a heartfelt story of a dog rescuing its owner, using the journey to emphasize themes of loyalty and friendship. This emotional narrative captivated viewers and reinforced Budweiser’s long-standing tradition of touching ads.
18. Doritos - 3D Crunch
Featuring a dance-off between popular celebrities, this ad combines humor and catchy music to promote Doritos’ 3D Crunch chips. The playful competition and vibrant visuals made it a standout commercial.
19. Pepsi - Halftime Show Teaser
Pepsi’s ad teases the Super Bowl halftime show, featuring snippets of performances and behind-the-scenes footage. This ad builds anticipation for the show while associating Pepsi with top-tier entertainment.
20. Toyota - Start Your Impossible
Toyota’s ad focuses on inspiring stories of athletes overcoming obstacles. It emphasizes the brand’s commitment to mobility for all and highlights its technological innovations aimed at improving lives..
Why Is It Important To Create a Funny Fitness Ad?
Ad campaign with an entertaining message or images is better remembered by the human brain. A fitness advertisement presented in a fun way can increase brand awareness and convince the target audience to conduct healthier lives.
Usually the fitness brand’s or gym social media marketing is full of humor and self-distance. It is an effective idea to engage customers into fitness businesses.
Source: Pinterest
How To Create Your Gym’s Best Ad?
Combine the ideas for creating ads for your gym that we described above with the motivational quotes that you will find in our other article.
Emphasize modernity, friendliness and making life easier for our members in advertising your fitness brand. They can definitely occur thanks to the introduction and use of gym management software.
Just some of the useful features of such IT tools are:
– Waitlist
– Easy signups via gym membership software
– Open gym
– Online payments thanks to gym billing software
– and many more!
Manage your gym
like a pro
Get more online bookings and increase your gym profit
Key Takeaways
- The best fitness ads combine creativity, sense of humor and positive health image
- If you want to create a next ad campaign for your own fitness company, think about how to stay in your target audience’s memory.
- Effective fitness product advertisements sometimes use a celebrity image.
- Fitness business and mental health go together and can be used in workout ads.
FAQ
The latest Planet Fitness chain commercial features Megan Thee Stallion, who stars as “Mother Fitness.” This partnership between Megan Thee Stallion and Planet Fitness chain was launched as part of their new marketing campaign to promote fitness and a healthy lifestyle. In the commercial, Megan embodies a fitness goddess-like persona, encouraging people to join the gym’s “Judgement Free Zone” and embrace fitness with enthusiasm and confidence.
An example of a good fitness ad is Nike’s “Dream Crazier” advertising campaign, which aired during the 2019 Oscars. This advertisement is both inspiring and emotionally impactful, featuring female athletes who have faced stereotypes and challenges in their sports careers. The ad is narrated by Serena Williams and addresses the biases against women showing emotion, striving for equal opportunities, and excelling in their fields.
To promote your gym effectively, focus on a mix of digital (social media, Google my business, website & SEO, email marketing, video ads) and traditional marketing strategies (community engagement, promotions, outdoor advertising, customer service, facilities & classes, member engagement).
