How Much Does It Cost to Open a Crossfit Gym (2024)

Thinking of opening your own CrossFit studio? Are you wondering if having your personal brand is more profitable? Or would you like to know how high is a crossfit franchise cost? Don’t omit the costs of buying all the  necessary CrossFit gym equipment!

What other costs are there? Here’s a comprehensive guide through your small business.

Costs of Opening a CrossFit Gym

Crossfit gyms are possible to open if you are prepared for paying from $20,000 to $100,000. Depending on how ambitious you are.

If you want to have your own crossfit gym with:

  • lots of CrossFit machinery
  • enough space for numerous groups
  • the premises stylishly decorated 
  • an exceptional member experience in your offer

… be prepared for the costs in the $200,000 range.

Main costs when opening a CrossFit studio

Experienced CrossFit gym owners list these items as the most important ones you need to consider. Factor them into your budget when planning CrossFit studio startup costs: 

  • Construction or renovation costs
  • Building official documentation and local government acceptance costs
  • Cost of lease or rental costs of your gym space
  • Utilities: bonds and connecting
  • Photography, banners, neons, etc.
  • CrossFit equipment and typical fitness equipment
  • Computers, reception equipment, office supplies
  • CrossFit Gym Software
  • Legal, accounting costs
  • Property insurance, liability insurance
  • Marketing costs: branding and graphic design, printing promotional materials
  • Crossfit website development
  • Staff recruitment, training & wages (crossfit trainers & other important people)
  • Pre-launch promotion and staff costs

1. Choosing a CrossFit brand

Decide whether you want to operate under your own brand or open a franchise. Having your own business with a Crossfit Gym Name that you came up with is very rewarding. However, remember that it takes about 2 years for your brand to be able to suppose a long term success.

Visual identification created from the beginning is another additional cost. If you are starting to implement a completely new idea, it will also cost you to create a good financial plan (as a part of a fitness studio business plan).

Initial franchise fee or annual affiliation fee?

The CrossFit affiliate model is different from a typical franchise model. Every crossfit affiliate inside a crossfit  community of legitimate fitness practitioners is independently owned and operated.

Unlike a traditional gym, you start your own crossfit gym by $1,000 level 1 training fee and $3,000 paid to the corporate offices. Level 1 Course includes two days of classroom instruction, small-group training sessions, and coach-led workouts.

CrossFit training is different from a typical gym.

2. Perfect Location for Your CrossFit Gym

Locating a CrossFit studio in a densely populated area with a target demographic can increase visibility and potential client base, but on the other hand it results in higher rental expenses. 

Hand holding a mobile phone with a map, searching for a location to establish a CrossFit studio.

Access to public transportation can enhance accessibility for clients and crossfit trainers, potentially mitigating the need for extensive parking facilities.

Premium locations in high-traffic areas may command rents as high as $15,000 to $20,000 per month, significantly impacting operating expenses. (Source: NAPPI)

3. Building/ Renovation /Adapting

The biggest cost would be to build the entire studio from scratch as a new building. Most often, however, it is possible to find large rooms or an entire floor suitable for CrossFit classes. 

These rooms can be purchased or rented long-term. Your initial cost will then be the renovation and the first installment of rent or mortgage payments. 

Try to minimize renovation costs by:

  • working with the team along, 
  • buying materials of good quality but not the most expensive ones, etc.

Average Costs to Open a CrossFit Gym when it comes to Renovations is about $1,000-$10,000
(Source: GymDesk)

4. CrossFit Equipment & Furniture Costs

What do you have to take into consideration when it comes to the equipment of your future gym? Crossfit boxes, pull up bars, rowing machines, gymnastic rings, medicine balls and more equipment. 

According to branch sources, crossfit equipment costs range from $20,000-$50,000.

Remember about other equipment for your gym:

  • small accessories (tapes)
  • battle ropes
  • exercise balls
  • other equipment typical for fitness studios
CrossFit training equipment

Here is a breakdown of furniture approximate costs:

Reception desk and chairs: $ 1,000
Stereo system: $ 1,000
Mirrors: $ 2,500 – 7,000
Flooring: $ 2,000 – 8,000

5. Grow Your Team

For your studio you need to hire not only trainers, but also front desk staff, and cleaning service.

  • The hiring process: Job vacancy advertisement can cost $0.10 to $5 per click.
  • CrossFit instructors can earn different amounts of money, widely based on experience, expertise, and location, varying from $20 to $100 or more per class session.
  • Cleaners earn on average $15.76 per hour.
  • Front desk staff: $23.15 per hour.
  • Additionally you can hire an assistant, cleaning company, bookkeeper, social media manager etc. 
  • If you want to cut down on staff costs, implement CrossFit Studio Software, which saves time and money. Approximately 30 minutes per gym member per month!
CrossFit trainer correcting her student’s position

6. CrossFit Studio Software

Take your load off with intuitive, efficient, and affordable CrossFit studio management software. All-in-one CrossFit studio software consist of many useful features, helping conduct gyms like:

  • task automation
  • dedicated mobile app
  • website integration
  • automation to charge members
  • CRM
  • and others

WodGuru is the most frequently recommended software by gym owners! Perfect for CrossFit studios and CrossFit instructors.

WodGuru is a recommended club management system.

You get an unlimited trial! Register your account and see how WodGuru can help you run your club.

7. CrossFit Accounting & Insurance Costs

For crossfit gyms having a wide insurance is really important. Buy its cost can vary depending on several factors:

  • location, 
  • size, 
  • the specific services offered, 
  • the number of employees, 
  • the level of coverage desired. 

Opening a crossfit gym doesn’t only mean fitness classes. As a gym owner, you need to control the financial side too. 

For accounting services, you might expect to pay a few hundred to a few thousand dollars per year, depending on whether you hire a bookkeeper, accountant, or CPA, and the complexity of your financial situation.

As for insurance, CrossFit studios, unlike traditional gyms, need a wide coverage connected with safety. The best would be a combination of liability insurance, property insurance, and possibly other types of coverage such as workers’ compensation insurance.

It’s best to consult with insurance providers and accountants who specialize in serving businesses in the fitness business to get accurate quotes based on your specific needs and circumstances.

The average cost for general liability insurance
for gyms and fitness centers is approximately $152 per month, which totals around $1,824 annually. The cost can range between $83 to $374 per month depending on the size and services of the gym​ (NEXO)​​ (Bravo Policy)​

8. Clean & Safe CrossFit Studio

  • Cleaning Services: Hiring professionals can cost $25-$75/hour, essential for meeting health standards​.
  • Cleaning Supplies: Annual costs range from $500-$1,000 for essential supplies like disinfectants and mops​.
  • Repairs and Upkeep: Budget for routine maintenance of studio infrastructure to avoid larger future expenses; costs vary based on usage​.

Additional miscellaneous expenses, such as utilities, maintenance, and unforeseen costs, should be factored in, typically representing 10-20% of total startup costs. (Source: The Balance Small Business)

You have to keep each square foot of your studio clean and safe.

Examples of items you will need to buy:

  • Cleaning supplies: $50 to $200 per month.
  • Air purifiers: $100 to $800 each.
  • Mat cleaning: Manual sprays and wipes may cost $30 to $100 monthly, automated mat washer systems can range from $500 to $2000.
  • Fire extinguisher: $20 to $100 each.
  • First aid kits: $30 to $100.
  • Smoke alarms and carbon monoxide detectors: $10 to $50 for smoke alarms; $20 to $50 for carbon monoxide detectors.
  • Emergency lighting and exit signs: $20 to $200 per fixture.

9. Marketing Initial Costs

When opening a CrossFit studio, promotion costs can vary depending on the scale of your attempts. For local advertising and traditional materials expenses typically include design, printing, and installation costs. 

  • Leaflets: The cost of designing and printing leaflets can range from a few hundred to a few thousand dollars, depending on the quality, quantity, and complexity of the design.
  • Banners: Outdoor or indoor advertising may cost anywhere from a hundred to a few hundred dollars each, depending on size and material.
  • Neon signs: Neon signs can be more expensive, ranging from several hundred to several thousand dollars, depending on size, complexity, and whether they are custom-made.

When opening a CrossFit gym, other expenses can contribute to various strategies generating buzz and attracting clients.

  • Buzz Marketing: This involves creating excitement and anticipation through word-of-mouth, community involvement, and influencer partnerships. Costs may include hosting free introductory sessions, community events, collaborating with local businesses for cross-promotion, and organizing special events to generate buzz.
  • Social Media: Utilizing social media platforms like Facebook, Instagram, and Twitter can be cost-effective for reaching potential clients. Expenses might include content creation, advertising, and influencer collaborations to increase visibility and engagement.
  • First-Week Promotions: Offering special promotions during the first week can incentivize people to try out your studio. Costs may include discounted offering a free fitness program, referral incentives, and promotional materials to spread the word about the offer.
  • Grand Opening Event: Hosting a grand opening event can attract attention and create a sense of excitement in the community. Expenses might include venue rental, catering, entertainment, and promotional materials like banners, flyers, and signage.
Gym owners, emotional at the grand opening

Paperwork may not be the most thrilling action… Yet, it’s a necessary step before diving into the more stimulating aspects of launching a CrossFit studio. 

Depending on your location, there can be appropriate permits for crossfit gyms required. Ensure compliance by consulting resources like the Small Business Administration (SBA) website for detailed guidelines tailored to your state.

You can’t start conducting crossfit meetings without proper registration

Most cities and states will require you to pay registration fees when you start a CrossFit studio. For example, in New York City, the registration fees for a CrossFit studio cost between $250-$500, and you’ll also need to get a Department of Consumer Affairs Registering Business Certificate for 50 $.

Unlike yoga, where classes can often be conducted remotely, CrossFit typically requires students to attend sessions in person due to the necessity of specialized equipment. Therefore, it’s prudent to establish a legal entity to shield yourself from potential legal liabilities and lawsuits.

11. Create a business plan

Don’t get surprised by the costs! Create a business plan and be prepared for both good and bad scenarios.

The cost of preparing a plan for your business can vary depending on several factors such as:

  • the complexity of the plan, 
  • whether you hire a professional BP writer or consultant, 
  • the extent of research,
  • market analysis required. 

On average, you might expect to pay anywhere from a few hundred to a few thousand dollars for a comprehensive BP tailored to a fitness studio. This cost may include research, market analysis, financial plan and projections, and writing services.

However, it’s also possible to create a basic BP on your own using free or low-cost resources available online. Templates and guides provided by organizations like the Small Business Administration (SBA) or SCORE can help you outline your business strategy without incurring significant expenses.

Although it’s possible, do not outsource writing this document to external companies. This will be your business, your life and your work! It is better to ask an experienced CrossFit instructor or an external company but only as a consultant for the ideas.

An experienced CrossFit instructor as a consultant for a beginner’s ideas.

Overall costs of establishing a CrossFit studio

Download a table in which you enter your real costs for each category. You can use the table when writing your BP. You can also check the profitability of your idea of ​​starting a fitness business for yourself. 

You can be sure that you won’t miss any important purchases. Why? Thanks to the detailed design of the table by our specialists from WodGuru.

CrossFit studio initial costs summary.
Your CrossFit studio initial costs summary.

Downloadable sheet here

How Much Does a CrossFit Studio Owner Make?

Affiliate owners typically earn between $50,000 and $80,000 annually, with some high-performing owners exceeding $120,000 in total compensation, which includes both salary and profits.

However, the sector embraces a spectrum of businesses, ranging from small independent studios to larger establishments. 

Owners of larger studios, including franchises, have the potential to achieve six-figure incomes annually, with some even reaching the million-dollar mark in earnings.

CrossFit trainee

Final Thoughts:

1. Cost Considerations: Opening a CrossFit studio can cost anywhere from $50,000 to $200,000 or more, depending on factors like location, size, and amenities.

2. Main Costs: Main expenses include construction or renovation, equipment purchases, legal and accounting costs, insurance, promotion expenses, and staffing.

5. Equipment Costs: Investing in high-quality CrossFit equipment is essential for establishing a premier facility. The investment typically ranges from $30,000 to $75,000 and includes fundamental items such as barbells, bumper plates, and rowers, along with additional equipment like assault bikes and GHD machines.

6. Staffing Expenses: Hiring CrossFit instructors, administrative staff, and cleaners can comprise a significant portion of operating costs, with salaries ranging widely based on experience and location.

7. Legal and Insurance: Costs for permits, licenses, accounting, and insurance can vary widely depending on location and specific business needs.

8. Marketing Expenses: These costs can range from traditional methods like leaflets and banners to modern strategies like social media advertising, with budgets ranging from $1,000 to $10,000 or more.


How much money do I need to open a CrossFit studio?

It all depends on various considerations such as the brand of equipment you intend to purchase, the location you’re targeting, and whether you plan to handle all teaching responsibilities or hire instructors. Conducting thorough research is essential; this includes assessing rental prices, determining equipment and insurance costs. If you’re opening a crossfit gym, undertake this groundwork and develop a comprehensive business plan.

Is owning a CrossFit studio profitable?

Crossfit gyms are quite rewarding. They have an average profit margin of 27%, which is higher than traditional and franchise gyms.

How much capital to start a CrossFit studio?

The average cost to open a CrossFit studio ranges from $20,000 to $100,000, depending on factors such as location, size, and amenities.

More from WodGuru

  • How to Write a CrossFit Studio BP (Step-by-Step Guide + Free Template + Examples)
    How to Open a CrossFit Studio in 2024 (Step-By-Step Guide)

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