Are you a Pilates Instructor and consider owning your studio? Are you wondering how much you can earn running such a specialized facility in the fitness industry?
What is particularly important and what should you pay attention to?
Check out our article to find out what the current earnings of Pilates school owners are and how to improve your work to earn even more.
Key Takeaways
- If you want to monetize your passion for Pilates and start your own gym with your brand, you have a chance to earn an average of $100,000 per year.
- Some sources say as much as $200,000+ a year, when it comes to big companies in the pilates sector.
- You can help yourself in running a successful business by implementing a pilates studio software. One of the most recommended options on the market is WodGuru with its reasonable price and many useful features.
- For more information, check out our guide: how to open a pilates studio step-by step.
Average Annual Income:
According to StudioGrowth, the average income for Pilates studio owners is approximately $69,600 per year.
What Are the Median Pilates Studio Owner’s Earnings?
While specific median salary data for Pilates studio owners is not widely published, FinModelsLab and other sources suggest that studio profitability can vary widely.
According to a comparison from several branch sources, the earnings for pilates owners typically range between $30,000 and $200,000 annually. This figure can vary based on factors such as location, gym size and kind, and membership levels (prices for clients).
What Do Pilates Studio Owner’s Incomes Depend On?
Pilates school owner’s incomes depend on several factors. If you are planning to open a fitness business like that, look at the list below and plan wisely.
Perhaps you are on the local market and you can choose a location where you will find more customers, offer them larger and luxurious rooms and locate in a place where there is not too much competition?
What Affects Your Incomes In Wellness Industry
Unlock your earning potential! All this will have a positive impact on your earnings and running a profitable business:
- Membership Levels: Higher membership numbers directly boost revenue.
- Location: Studios in urban areas often charge higher fees and attract more members. On the other hand, in a popular location, you will face more competition.
- Additional Services: Offering personal training, additional classes like yoga, or nutrition coaching increases income.
- Operating Costs: Efficient management of rent, wages, and utilities can maximize profitability of your business.
- Marketing: Effective marketing strategies in the fitness industry attract new members and retain existing ones. Read more about fitness marketing ideas.
Revenue Streams vs. Fixed Costs
Remember that you will be operating on a different amount of money before you finally get the salary you dream of. Owning a fitness business, be prepared for both expenditures and revenues. Here’s a table letting you know about the fixed costs and incomes of running a pilates place. Get valuable insights from this list to assure a long term profitability of your business.
Costs | Revenues |
Lease or Mortgage | Membership Fees from clients |
Instructors Wages | Additional Classes (e.g., individual training or non-typical pilates classes) |
Equipment Purchase / Equipment Maintenance | Merchandise Sales |
Utilities (Electricity, Water, etc.) | Specialized Services (e.g., nutrition coaching) |
Affiliate fees, like franchise fees (read more about legal requirements for opening a gym and how to open a gym franchise) | On-site Advertisement of fitness products |
Gym Events Hosting according to market trends | |
Marketing and Advertising Expenses (read more about gym advertisement) | Drop-In Fees for Non-Members |
Facility Upgrades and Repairs | |
Technology Subscriptions (e.g., gym CRM tools) |
Fitness Franchises
Recent years have shown that the earning potential in the fitness industry is strongly associated with franchise chains. Examples of Pilates brands include Club Pilates, whose franchise agreement costs typically range from $167,967 to $280,446 for the initial investment.
Club Pilates franchisees benefit from the established brand reputation, comprehensive training, and ongoing support provided by the franchisor, which can significantly impact the studio’s profitability and success. Read more about gym franchise cost.
Other notable Pilates franchise brands include:
- The Pilates Studio: Offers a similar franchise model with an initial investment range that includes training, equipment, and business support, usually starting from around $100,000.
- Body Control Pilates: Provides a more flexible affiliate model, which can be a more cost-effective option for those looking to start a studio without the full commitment of franchise agreement and franchise disclosure document.
How to Earn More as a Pilates School Owner?
Below there is a list of ideas you can implement to attract more members and thus earn more money.
Broadening the Offer
- Offer Specialized Classes: Introduce classes like yoga or mobility trainingto appeal to a wider audience and diversify the workout experience.
- Personal Training Services: Provide one-on-one or small group personal training sessions tailored to individual goals, offering premium pricing for personalized attention.
- Nutrition Coaching: Add nutrition coaching services, either in-house or through partnerships with nutritionists, to help members achieve their fitness goals more effectively.
- Host Workshops and Seminars: Organize workshops on topics like injury prevention, technique improvement, or wellness to provide added value and engage members.
- Childcare Services: Offer on-site childcare during peak hours to attract parents who might otherwise struggle to find time to work out.
- Corporate Wellness Programs: Partner with local businesses to offer corporate memberships or wellness programs, tapping into a new client base.
- Expand Merchandise Sales: Sell branded apparel, supplements, and fitness equipment in the gym to increase secondary income.
Introduce a Pilates Studio Management System
One of the most recommendable SaaS on the market is WodGuru. It serves as a comprehensive solution for managing all aspects of a fitness business, from:
- gym member management software,
- to marketing software for gyms,
- gym payment systems,
- and analytics thanks to gym reports,
ultimately helping gym owners run more profitable and successful operations.
Don’t be Afraid of High Prices in Your Pilates School!
To justify high membership prices, an owner can:
- Highlight Expert Coaching: Emphasize the qualifications and experience of your teachers.
- Offer Premium Services: Include specialized classes, nutrition coaching, and individual training.
- Build a Strong Community: Organize exclusive events and create a sense of belonging.
- Demonstrate Results: Share member success stories and track progress. Read more about gym social media post ideas.
- Provide Member Perks: Offer discounts, flexible plans, and additional benefits like online content.
- Showcase Quality Facilities: Invest in top-tier equipment and maintain a clean, welcoming environment.
FAQ
Yes, studio ownership can be rewarding if you find a proper location and a market niche for your Pilates classes. According to branch materials, a well-managed Pilates studio can potentially generate $12,000 to $36,000 per day in gross revenue if it is open 12 hours per day, 6 days a week. Annual revenue could range from about $3 million to $10 million, but these figures vary widely based on location and overhead costs.
The average income for Pilates studio owners is approximately $69,600 per year. Some sources say about $200,000 or more if the school is big and popular.
A financial success of a Pilates studio is a mix of many factors: right location, professional staff, effective marketing, additional services and events to increase the incomes. Operating under a well-known brand can also help you achieve financial success – you can become one of pilates franchise owners if you want to start earning immediately, as a part of a big brand.
