Are you a gym owner or do you want to become one? Do you need to find out what features and amenities are fashionable and desired by customers? What makes your gym great?
Check out our list of the most important elements and additions for a good gym in 2024. For each feature, you will learn how it actually affects the arrival of new customers.
Pay special attention to a gym management system, which makes life easier for you and your members.
Key Takeaways
- There are many ideas to attract new customers by expanding your gym's offer - from new equipment through appropriate space design to IT solutions which simplify fitness management.
- Most ideas on how to make your gym great focus on pleasing existing customers and giving them a reason to do your marketing through their word of mouth. It's so simple!
- Make it easier for you to manage your gym, your members, your new amenities and gym features, by introducing the best gym software.
50+ Gym Amenities and Features in 2024
How It Helps to Get More Clients
Offer round-the-clock gym access. This will attract people who work shifts or want to exercise at unusual hours. Introduce a gym check-in system that does not require staff.
2. Mobile App
How It Helps to Get More Clients
Develop a user-friendly custom branded fitness app for bookings and class schedules.
Thanks to it, your fitness center can be in touch with the members and provide important information. If the news spreads that communication is easy, new people will come.
How It Helps to Get More Clients
Such a system facilitates settlements using various methods – cash or non-cash, and reminds customers about payments. This facility is certainly worth recommending and subsequent customers will be encouraged to come to classes at your gym.
How It Helps to Get More Clients
It facilitates payments and purchases not only for memberships but also in a juice bar. Highlight it in your information campaigns and new customers will come to check it out.
5. Additional Pilates Classes in the Gym
How It Helps to Get More Clients
Having an additional yoga studio in your gym may attract more customers who are searching for stretching and health fitness options. Remember to implement a pilates software to make administrative tasks easier and quicker for you and your members.
6. Additional Yoga Classes in the Gym
How It Helps to Get More Clients
Having an additional yoga studio in your gym may attract more customers who are searching for mindfulness and health fitness options. Remember to implement a yoga software to make administrative tasks easier and quicker for you and your members.
How It Helps to Get More Clients
Booking online is an attractive option for gym members, given by fitness centers. Satisfied customers will definitely tell their families and friends about this system and recommend it. This way you can gain more gym members.
How It Helps to Get More Clients
An automatic check in system creates comfortable conditions of entering and leaving the gym. Satisfied customers will definitely talk about this system and recommend it. This way you can gain more gym members.
How It Helps to Get More Clients
A gym CRM can help gain more clients by streamlining member management, enhancing personalized marketing, tracking leads, and automating follow-ups, leading to improved customer engagement and higher conversion rates.
10. Gym integrations
How It Helps to Get More Clients
Sounds unfamiliar? Ok, let’s clarify. Gym integrations refer to seamless connection and coordination of various systems and tools. These are payment processing, scheduling, CRM, fitness tracking, and marketing platforms and everything under your own brand! It comes as no surprise now that your current and future members will have a permanent contact with your logo and won’t forget you!
How It Helps to Get More Clients
Facilitating customer service and management eliminates mistakes and misunderstandings. Every gym member dreams of transparency and ease.
How It Helps to Get More Clients
Marketing software for gyms can boost client acquisition by:
- Managing leads efficiently
- Enabling targeted, personalized campaigns
- Automating follow-ups and promotions
- Simplifying online registration
- Providing data-driven insights
- Integrating social media efforts
- Tracking referral programs
- Facilitating event management
- Maintaining detailed client records
13. Group Fitness Classes
How It Helps to Get More Clients
Arrange separate studios for personal training and group exercise. Remember to implement group training software to help you and your members with effective group classes organization.
14. Online Classes
How It Helps to Get More Clients
Skip to this article if you are interested: How to Start an Online Fitness Business in 2024 (Step-By-Step Guide).
Online and on-demand workout options make your offer more flexible. This is what busy people seek.
15. Free Wi-Fi
How It Helps to Get More Clients
Provide complimentary high-speed internet. Your gym will become a place where you can quickly check your email or social media while waiting for training. People need this.
16. Locker Rooms
How It Helps to Get More Clients
Spacious and clean locker rooms, also with showers, are what people expect.
17. State of the Art Exercise Equipment
How It Helps to Get More Clients
Top gym amenities, state-of-the-art equipment like advanced cardio machines, well maintained free weights, and functional training tools can significantly enhance the workout experience and attract more members.
18. Healthy Snack Bar
How It Helps to Get More Clients
A gym member without nutrition bars in their gym bag will likely opt for a snack bar instead. It is an easy way to create a family atmosphere of abundance and availability.
19. Outdoor Training Area
How It Helps to Get More Clients
Offer space for outdoor workouts if your members choose to train on fresh air this time. They will feel that their need counts.
20. Childcare Services
How It Helps to Get More Clients
Offer on-site childcare for member convenience. These services are an incredibly valuable gym feature for single or busy parents.
21. Massage Therapy
How It Helps to Get More Clients
On-site massage services will provide relaxation and relief for those muscle groups that have been working hard. Who wouldn’t be tempted, hearing such a description?
22. Dedicated Stretching Area
How It Helps to Get More Clients
Mats and stretching equipment should be available to attract those customers who seek complex training and apart-from-training sessions.
23. Personal Training
How It Helps to Get More Clients
Certified trainers available for one-on-one sessions increase your gym’s prestige.
24. Senior Fitness Classes
How It Helps to Get More Clients
Specialized classes for older adults – this is an offer for a very large group of new customers.
25. Youth Programs
How It Helps to Get More Clients
Fitness classes and activities for kids also mean directing your offer to a very large group of customers who are looking for a place for themselves.
26. Sports-Specific Training
How It Helps to Get More Clients
Gyms don’t usually provide special programs tailored for athletes. Try it and gain more customers.
27. Progress Tracking
How It Helps to Get More Clients
Digital platforms to track workout progress show your gym as a modern one and can attract new members.
28. Additional Fitness Equipment
How It Helps to Get More Clients
Additional and unusual fitness equipment will attract people looking for something new to your gym.
29. AI-Powered Personal Training
How It Helps to Get More Clients
AI-powered gym features are getting more and more popular. Stay up to date, people want it.
30. Open Events
How It Helps to Get More Clients
Social events, challenges, and competitions make your brand more recognizable. Read more about fitness events that help to grow your gym. 100+ Gym Event Ideas To Boost Your Gym in 2024
31. Measurable Help With Fitness Goals
How It Helps to Get More Clients
A good reputation of helpful and committed personal trainers will attract new clients.
32. Free Gym Equipment
How It Helps to Get More Clients
Temporary promotions with availability, e.g. cardio equipment or weightlifting equipment, can be a great promotion for your gym.
33. Recovery Zone
How It Helps to Get More Clients
Area with foam rollers, massage chairs, and other recovery tools is a valuable gym feature for hard-training people who will be happy to use this gym equipment and recommend your gym to their friends.
34. Sauna and Steam Rooms
How It Helps to Get More Clients
Offer post workout relaxation areas. Sauna and steam room are the best gym features for the members who search for relaxation.
35. Lounge Area
How It Helps to Get More Clients
Offer comfortable seating for socializing. A lounge area is a place where people can chat before or after group exercise classes. They will surely talk about the positive emotions connected with training at your gym. This will remain in their memory and they will be happy to come back to this story, recommending your gym to others.
36. Parking
How It Helps to Get More Clients
Ample, free parking spaces are one of the most important features people look for when choosing their gym. Nowadays, we all drive cars and we want to park them for free and as easily as possible.
37. Referral Programs
How It Helps to Get More Clients
Incentives for members to refer friends make a great gym too!
38. Fitness Challenges
How It Helps to Get More Clients
Organize regular challenges at different fitness levels. During fitness challenges the members achieve new skills and gain experience. They will be full of positive emotions afterwards and will talk about it, providing you with free marketing – word of mouth!
39. Modern Interior Design
How It Helps to Get More Clients
Stylish and contemporary gym design is not typical for gyms. By offering well designed space, you can attract new customers who appreciate not only the workouts to gain muscle but also the aesthetic side of the interiors.
40. Spa Facilities
How It Helps to Get More Clients
Spa facilities will make the image of your gym more prestigious.
41. Green Spaces
How It Helps to Get More Clients
Indoor plants and green spaces offer a refreshing environment. Most gyms forget about it. Your place can be one of a kind.
42. Ambient Music
How It Helps to Get More Clients
Music enhances the workout experience. Usually gyms provide lively music, but why don’t you try something special (from power metal to gong ceremonies) to attract different music fans?
43. Customer Support
How It Helps to Get More Clients
Excellent customer service for member inquiries and support definitely attracts more new members.
44. Birthday Perks
How It Helps to Get More Clients
Special discounts or free services on members’ birthdays enhance the overall fitness experience.
45. Regular Cleaning
How It Helps to Get More Clients
Seems obvious, but it’s not. Frequent cleaning and sanitizing of equipment influences how your members feel.
46. Towel Service
How It Helps to Get More Clients
Provide fresh towels for members. It can motivate members to come to the gym even though they forgot to take their bag.
47. Bootcamp Classes
How It Helps to Get More Clients
Carrying out classes outdoors will allow a larger audience to see your services. And for your current members, it’s great fun.
48. Nutrition Counseling
How It Helps to Get More Clients
Access to dietitians and nutritionists will raise your gym’s prestige.
49. Wellness Workshops
How It Helps to Get More Clients
Regular educational sessions on health and wellness is one of the gym features directed to health conscious passionates.
50. Small Group Training
How It Helps to Get More Clients
Semi-private training sessions can attract those customers who value personal trainers, but may not afford a one-to-one lesson.
51. Diverse Group Classes
How It Helps to Get More Clients
Offering Yoga, Zumba, HIIT, etc. you may reach a broader audience.
FAQ
The best advice for gym owners on how to run a successful fitness business is to introduce new elements into the offer and the gym itself. They may include new kinds of training, like personalized training programs, adapting the gym’s interior to create an aesthetically great gym, introducing specialized equipment (like cardio equipment), etc.
If you can afford it, offer spa facilities, swimming pools or tennis courts. If not, keep your gym well maintained, have quality equipment and let the members choose the preferred workout session from a wide variety of possibilities you offer.
State of the art equipment, knowledgeable coaches, flexible weekly or monthly memberships and many other amenities and features contribute to running successful fitness businesses. What makes your gym great is being open to the clients’ needs.
