Are you a gym owner striving to reach top-tier standards? Check out this article where we highlight the top 20 luxurious gyms and the innovative concepts they implement that are worth considering. We will also tell you how a gym software can bring your gym closer to those facilities with the best standards and image.
Key takeaways
- There are many luxurious gyms in the US and each of them can give you inspiration on how to strategize your fitness business.
- Advice for gym owners to start working towards premium status is to start by introducing the best Gym Manager Software.
- Some of the premium gyms’ ideas are: additional elements in the offer, exquisite equipment, amazing interior design, well-known trainers.
How Do We Define Luxurious Gyms In This Article
Luxurious fitness clubs typically offer a range of high-end amenities, exceptional services, and an overall upscale experience.
Luxury fitness centers have, of course, more expensive gym memberships than the typical ones. If you want to check what prices are valid in 2024, check out our other article: How Much Do Gym Memberships Cost in 2024.
Here are the main features that define a luxurious gym:
- High-End Gym Facilities and Equipment:
- Luxurious gyms are equipped with state-of-the-art fitness equipment, often the latest and most advanced machines and technology available in the market.
- Facilities may include multiple swimming pools (indoor and outdoor), specialized training rooms, and sports courts (e.g., tennis, squash).
- Exclusive Services:
- Personal training with top-tier, often celebrity, trainers.
- Customized workout plans and one-on-one sessions tailored to individual fitness goals.
- Access to nutritionists and wellness coaches who provide personalized dietary and lifestyle advice.
- Ambiance and Design:
- The design of luxurious gyms is often inspired by high-end spas or resorts, featuring modern and aesthetically pleasing interiors.
- Attention to detail in the ambiance, including lighting, music, and decor, to create a motivating and relaxing environment.
- Additional Amenities:
- On-site spas offering massages, facials, and other beauty treatments.
- Full-service locker rooms with amenities such as saunas, steam rooms, and hot tubs.
- Complimentary toiletries, towels, and workout gear.
- Membership Perks:
- Exclusive access to members-only areas and services.
- Invitations to special events, workshops, and fitness retreats.
- Concierge services that might include booking wellness appointments, fitness classes, and even handling personal errands.
- Community and Networking:
- Luxurious gyms often serve as social hubs for affluent members, providing opportunities for networking and socializing.
- They may host exclusive events, classes, and gatherings to foster a sense of community among members.
- Privacy and Exclusivity:
- Limited membership to maintain an exclusive atmosphere.
- Private training rooms and VIP areas for those seeking privacy.
- Strict guest policies to ensure a premium experience for members.
20 Top Luxury Gyms in 2024
1. Equinox
Equinox gyms are located in various places. Membership costs there $25,000 annually. Unique features of Equinox fitness clubs are exclusive training studios, elite personal trainers and private changing cabanas.
What to Take For Your Gym From Their Strategy?
Think about introducing additional services to your offer. It can increase your gym’s image. Equinox offers not only fitness classes, but also sauna barrels with a nice view from their windows.
Source: interiordesign.net
2. The Houstonian Club
The Houstonian Club, located in Houston, Texas, with a $25,000 cost of initiation fee and $348 membership monthly, offers oak lockers, private fitness center, gate-access parking and play areas for children.
What to Take For Your Gym From Their Strategy?
Arrange a play area for children. It is a great idea to attract parents who don’t have any possibilities to come for a training session due to lack of childcare.
Source: houstonian.com
Source: houstonian.com
3. Madison Square Club
Located in New York offers personal fitness and nutrition assessments, private training studios with amazing views, online workouts and also laundry services. It costs $35,000.
What to Take For Your Gym From Their Strategy?
Don’t provide personal training only, add nutrition assessments and advice to your offer.
Source: kirschwellness.com
Source: kirschwellness.com
4. The Sporting Club at the Bellevue
This popular fitness point of Philadelphia does not provide the price of membership officially. Anyway, they have a 93,000-square-foot facility with top-tier equipment and services.
What to Take For Your Gym From Their Strategy?
Invest in the highest quality equipment. This will serve the safety and comfort of classes. And your image will then allow you to raise prices.
Source: The Sporting Club at the Bellevue website.
Source: The Sporting Club at the Bellevue website.
5. David Barton Gym
This gym has luxury amenities in each of its locations. Their unique features are high-tech equipment, AI-driven health profiling and unique architectural designs. For “only” $150-$200 monthly.
What to Take For Your Gym From Their Strategy?
Use AI in the fitness industry. Slightly incongruous industries? Of course not! Writing personalized training programs, health assessment, and even a customer service bot – all this can be done by AI, saving you time.
Source: David Barton’s gym Instagram.
Source: ratto.cl
6. Sitaras Fitness
This New York gym has developed its own training program for innovative group fitness classes. They offer personalized training regimen, luxurious locker rooms and gym membership limited to 200 clients only. Cost?… $13,760 annually.
What to Take For Your Gym From Their Strategy?
Develop your own training method. Reserve it at the patent office. It is of great value to the customer that they receive a modern, personalized service.
Source: Sitaras Gym website.
Source: Sitaras Gym website.
7. Chelsea Piers
If you live in New York (two locations soon!), visit Chelsea Piers. As a member you will pay $200-$350 monthly for cutting-edge fitness center, indoor ice skating rinks, bowling center, golf club and private marina.
What to Take For Your Gym From Their Strategy?
Opening several locations facilitates access to more customers.
8. Zenergy
Located in Sun Valley, ID, with a membership cost of $1,200 monthly, this spa and health club offers diverse classes, nationally accredited trainers and even art exhibitions. The facility is beautifully located among the picturesque mountains.
What to Take For Your Gym From Their Strategy?
Art exhibitions or other cultural events that seem unrelated to the fitness industry may attract wealthy clients to your place.
Source: Zenergy website.
Source: Zenergy website.
9. East Bank Club
East Bank Club from Chicago, IL, costs $2,200 for initiation fee and $210 monthly. It offers indoor swimming pools, golf center, rooftop sun deck and multiple dining options.
What to Take For Your Gym From Their Strategy?
Why not introduce meal options at your fitness club? EBC may have various options, but you can start with simple ones. It will attract more customers anyway.
Source: EBC website.
Source: EBC website.
10. Rise Nation
Rise Nation from LA offers personal training sessions and high-intensity interval training focused on climbing, low-impact workouts and membership perks for fitness enthusiasts for $300 monthly.
What to Take For Your Gym From Their Strategy?
They focus on climbing, and you can conduct general training with the intention of preparing for another specific goal. You will then attract a specific type of target audience. To make your work easier, you can implement a specific kind of training software, like pilates software, boxing software, cycling software, etc.
Source: Rise Nation website.
Source: goop.com
11. Body by Simone
This fitness place in Los Angeles specializes in dance cardio, interval training, low-impact options and costs $325 monthly.
What to Take For Your Gym From Their Strategy?
Direct your offer to a very specific target group, e.g. women, like Body by Simone does.
Source: BBS Instagram.
Source: BBS streaming
12. EXOS
Exos, based in Phoenix, AZ, offers custom training plans, high-tech equipment like underwater treadmills and soft-tissue massages. Their prices are $2,400-$3,500 per week.
What to Take For Your Gym From Their Strategy?
You may want to rethink your gym pricing strategy based on weekly billing. This guarantees smoother financial flows.
Source: teamexos.com
Source: teamexos.com
13. The Sports Club/LA
Created in LA, now in various locations (Los Angeles, New York, and other major metropolitan cities across the United States), offers plenty of programs and machines to satisfy the members’ craving for fitness. There are also personalized updates, everything at varied costs.
What to Take For Your Gym From Their Strategy?
It is worth developing and opening branches in different locations to reach a larger audience. Remember, you don’t have to be there to manage all your gyms – do it via a gym automation system.
Source: TimeOut website.
Source: americanspa.com
14. The Detroit Athletic Club
The DAC is known for its high membership fees, which include an initiation fee of around $2,500 and monthly dues of approximately $300. It offers fine dining, squash courts, indoor pool and member-exclusive events. What’s more, there is even a dress code required!
What to Take For Your Gym From Their Strategy?
The introduction of member-exclusive events increases the club’s prestige.
Source: DAC Instagram
Source: detroitsports.org
15. Crunch Fitness
Placed in various locations, it offers high-intensity classes, boxing rings, rhythmic classes and other advanced equipment. They believe in the principle of positivity and non-judgment. Their offer is really broad. What’s more, it is possible to become a Crunch Fitness owner thanks to franchise policy. The membership costs $110 monthly there.
What to Take For Your Gym From Their Strategy?
The famous Planet Fitness business model already assumed this a long time ago. Now Crunch does it and you can do it too. The principle of inclusiveness, positivity and non-judgment, introduced and strongly publicized, will certainly attract many customers who are ashamed to appear at a typical gym.
Source: Crunch Fitness website
Source: bizjournals.com
16. L.A. Fitness
L.A. Fitness, operating in various areas, offers state-of-the-art equipment, personal trainers, childcare and different kinds of classes. It costs only $87 monthly. LA Fitness has a strong and meaningful motto: „Turning motivation into results since ’84 ”.
What to Take For Your Gym From Their Strategy?
Create a motto for your gym. Maybe highlight your successes, or maybe the year of establishment if you already have a long experience. This is always valuable information for potential customers. Maybe this list of gym quotes will inspire you.
Source: LA fitness Instagram.
Source: LA Fitness website
17. APEC Sports Performance
Located in Tyler, Texas, Apec is not only a fitness center. If offers:
- Chiropractor’s services for treatment and prevention of disorders of the nuero-musculoskeletal system.
- Dry needling which treats trigger points, myofascial pain and other ailments.
- Spherical adult training system that uses the best coaching, equipment, and technology.
INTERESTING: Their prices are custom.
What to Take For Your Gym From Their Strategy?
Including medical or paramedical services in the offer gives customers a sense of security and the availability of many needed specialists in one place.
Source: Apec website.
Source: prismahealth.org
18. Barry’s Bootcamp
Barry’s Bootcamp has many locations all over the world. It specializes in high-intensity interval training in their dedicated studios, offering on-site and digital workouts and hiring celebrity trainers. Their visual identification emphasizes the sense of community of exercisers and the great fun and satisfaction that comes from exercising.
What to Take For Your Gym From Their Strategy?
When creating marketing materials, emphasize the positive feelings associated with fitness. A sense of community, great fun and satisfaction thanks to exercises.
Source: BB website.
Source: directory.dmagazine.com
19. New York Sports Clubs
With many different locations, New York Sports Clubs attract the attention of future members by high-end equipment, group classes and personal training services.
Their equipment is rich: treadmills, weightlifting machinery, yoga accessories and many others. They offer a free month of membership, referral programs, guest passes, cool drinks, NYSC merch and more.
The membership costs $200 monthly there.
What to Take For Your Gym From Their Strategy?
Free months of membership, referral programs, and guest passes are good ideas to encourage and attract new customers.
Source: New York Sports Clubs website.
Source: Wikipedia
20. SoulCycle
SoulCycle, located in various places, is a gym chain specialized in indoor cycling. Their members pay $250 monthly for intense cycling workouts, celebrity sightings and boutique atmosphere.
What to Take For Your Gym From Their Strategy?
Specializing in one narrow field gives you the image of an expert and the opportunity to raise prices. If you are specialized in BJJ, for example, to make your work more effective, implement a dedicated BJJ software.
Source: SC website.
Source: AtlantaMagazine
For Context - Premium Fitness Experience in Dubai
Just to let you know how high the prices can be and what premium gyms can look like, have a glance at The Burj Club in Dubai. Buying its expensive gym memberships ($10,000 annually), you can experience panoramic city views there, luxurious spa services, a Michelin selected restaurant and the best equipment.
Source: Burj Club website.
Source: Burj website.
How To Successfully Follow the Luxurious Gyms’ Ideas?
By each gym, we have provided examples of how to improve your strategies. Some of them may be easy, others more difficult. Now it’s time for something you can implement immediately.
Thanks to WodGuru Gym Management Software, you will save time and money previously spent on administrative work and customer service. This is saving here and now!
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FAQ
There are certainly a few of them in the US, but the most common is Equinox with state-of-the-art equipment and additional facilities, such as a barrel sauna with a beautiful view.
Most probably, Virgin Active, located in Tanjong Pagar, Singapore, with its expensive gym memberships, but also altitude training room, Himalayan salt inhalation, sleep pods, and outdoor swimming pool.
A luxury gym is characterized by its high-end amenities, extensive range of equipment, and premium services. These gyms often provide an upscale environment designed to offer a comprehensive and luxurious fitness experience. And expensive gym memberships too.
