If you are tired of group classes, consider giving private lessons of yoga. How to start a yoga business like that? Follow the steps we present in this article. As long as you are creative, committed and consistent, there will be more and more private yoga clients waiting for you in the near future.
Key Takeaways
- Private yoga lessons can be a more lucrative business than group classes because the client may benefit and pay more for 100% attention throughout the class.
- Yoga teachers who want to give private lessons need to be interested in actively seeking out and developing more than their existing clients.
- The methods of getting more private yoga clients are, among others, being present in the social consciousness (gym social media marketing), offering personalized experiences, and encouraging to refer clients.
Having Private Yoga Clients - Why It's Worth
In today’s competitive fitness landscape, yoga instructors are increasingly discovering the benefits of offering private yoga lessons. While group classes are still popular, private clients can provide a unique opportunity for growth and stability in your business. In fact, private yoga sessions are not just a profitable niche – they’re a growing trend.
Yoga as a Growing Trend
According to a report by IBISWorld, the yoga industry has seen consistent growth, with revenue expected to reach $11 billion in 2025.
With higher rates per session and the ability to tailor lessons to individual needs, working with private clients can not only boost your income but also deepen your teaching practice.
Individual Approach as a Value
A survey by Yoga Journal revealed that 26 million Americans practice yoga, and private sessions are becoming a preferred choice for many seeking personalized attention.
How to Get Private Yoga Clients: 20+ Steps
These steps can help you establish a strong presence and attract more private yoga clients, enhancing both your business and teaching practice.
Step 1. Have Your Own App
Develop an easy-to-use mobile app for booking private sessions and showcasing your yoga offerings. Create a fitness app for yoga students with WodGuru – check here:
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Get more online bookings and increase your gym profit
Step 2. Build a Website
Have a professional website that outlines your services, testimonials, and booking options for private yoga sessions. Check WodGuru and their website builder. They have successfully created numerous fitness websites and they’re eager for more!
Step 3. Use Marketing Software
Implement gym marketing software to automate promotions, emails, and gaining new leads, saving time while engaging clients.
Manage your gym
like a pro
Get more online bookings and increase your gym profit
Step 4. Explore Yoga-Specific Software
Consider using a dedicated yoga software tool designed to enhance client management and bookings. It is important to choose the right SaaS, whose creators and providers know the specifics of what yoga teachers do: offer, customer management, communication and consistency with the brand image.
This is to describe WodGuru – check here:
Manage your gym
like a pro
Get more online bookings and increase your gym profit
Step 5. Promote Free Lesson Videos
Offer free yoga videos to showcase your expertise and attract potential private clients. Share these through your yoga studio software.
Step 6. Focus on Client Needs
Understand what future clients are looking for. They may want new trends like “doga” (yoga with dogs) or specialized classes (for back pains, for learning body balance, etc).
Step 7. Specialize in Different Types of Yoga
Offer a variety of yoga styles such as Hot Yoga classes, Power Yoga, Iyengar Yoga teaching method, or Vinyasa to attract different clients.
Step 8. Become Your Own Salesperson
Be proactive in selling yourself. Showcase your skills and unique offerings in every social interaction to the interested interlocutors who may become your yoga students.
Step 9. Network and Be Sociable
Attend local events, meetups, or community gatherings to introduce yourself and spread the word about your services.
Step 10. Hand Out Business Cards
Always carry business cards or leaflets and hand them out to potential clients or collaborators. Use every opportunity to promote your private practice and boost your yoga career.
Step 11. Offer Free Introductory Sessions
Organize free trial sessions or workshops to attract people and let them experience the benefits of private yoga.
Step 12. Create a Studio in an Underserved Area
Open a studio in a location where there is little competition, or consider areas with fewer yoga options like rural areas.
Surprisingly, it may turn out that people from larger cities will come to your private yoga lessons, in search of the beauty of nature. In favorable seasons, you can conduct classes outside, which will add even more charm to everyday yoga practice with you.
Step 13. Be Mobile
Offer home visits or create a mobile fitness service to meet clients where they are, particularly in locations with less access to studios for yoga students.
Step 14. Offer Online Classes
Provide virtual private sessions to clients who prefer practicing from home or can’t attend in person. Read more on how to start an online fitness business.
Step 15. Switch Group Classes Into New Private Clients
Don’t be shy. Mention your private yoga offerings during group sessions and explain how they can benefit clients looking to improve or take their practice to the next level.
You can offer one private session as a sample of your skills and the value you give to the client through individual approach. Consider whether you will conduct such a session for free or maybe for half the price.
Encouraging Sample vs. Price
Always keep the goal in mind: to entice with the quality of the service, and not to discourage with the high price.
- Appeal to diverse clients: explain how private sessions are ideal for people at different levels, from beginners to advanced practitioners who want to avoid feeling stuck or bored.
- Focus on personalization: Emphasize how private sessions offer tailored instruction that is difficult to replicate in a group class.
Step 16. Leverage Social Media
Use platforms like Instagram, Facebook, or YouTube to post client testimonials, yoga tips, and live demos to build your brand and attract private clients.
Step 17. Build Client Loyalty
Offer packages, discounts for referrals, or loyalty programs to encourage repeat business and client referrals. Read more about gym referral program ideas.
Step 18. Create Special Packages
Offer packages for a set number of private sessions or themed sessions (e.g., relaxation-focused, injury prevention, hiring additional massage therapists or personal trainers, etc.) to appeal to a wider range of clients.
Step 19. Get Featured in Local Media
Reach out to local magazines, newspapers, or online platforms to get coverage about your services and attract more private clients locally.
Step 20. Ask for Recommendations
It may be a long and somewhat daunting road, but don’t feel uncomfortable about it. If you plan your yoga career for the long term, the time will pass anyway. Ask all your happy clients for reviews on Google, on your website, on your social media. Let your brand grow through referrals.
The Pareto Principle, or 80/20 rule, suggests that 80% of results come from 20% of efforts. In the context of client recommendations for a private yoga trainer, this could mean that 80% of your new clients might come from just 20% of your current clients who are highly satisfied and likely to refer others.
Focusing on nurturing relationships with these top clients and ensuring their satisfaction could lead to a significant increase in client referrals.
Step 21. Find Private Clients in a Non-Standard Way
Any idea is good if it brings results. Think outside the box!
Maybe your friend organizes birthday parties professionally and her client is a fan of yoga? Offer a voucher for your services as a birthday gift, and maybe the person encouraged by the lesson will become a regular private client of yours!
FAQ
Use social media, offer free content (like tutorials), and create a professional website with booking options.
Leverage word-of-mouth, create referral programs, and offer online or in-person packages.
Typically, $30-$60 depending on location, experience, and market demand.
