Personal training has shifted online. These are the facts, whether you like it or not as a personal trainer. What you can do now is either stay in your on-site training zone or adapt to this situation – become an online personal trainer – and start earning!
What matters now is the importance of understanding the financial side of the business. How much can an online personal trainer earn, what influences it and how can you help yourself earn more? Let’s bring closer and analyze online personal training business. Will you follow?
Key Takeaways
- How much to charge for online personal training? Well, it depends. If you are a certified personal trainer, have experience in running not only in person training but also an effective online personal training and create your own training programs, you may charge about $60-80 per virtual session to $100+ for monthly coaching.
- The market demand for online fitness is growing, you may run group coaching or have corporate clients. The only thing you need to have at the beginning is a stable internet connection and acting 100% for the client satisfaction, according to your experience. It's worth a try!
- Implement a gym management software to make your cash flow stable (and also track progress).
Online Training Rates & What Do They Depend On?
Do you wonder, how much to charge for online personal training? Average earnings of an online personal trainer range from $20 to $200+ per session or package.
But these are not just statistical numbers from which you can always choose the highest rate. It is the market and circumstances that verify how high you can value yourself as an online personal trainer.
Check if you can count on good earnings considering your situation. Factors that affect rates are especially:
1. Experience & Credentials
Your certifications and years of experience significantly impact your value as an online fitness professional. Clients pay more for trusted experts who know how to help them reach their fitness goals safely and effectively, especially in a competitive online fitness coaching market.
2. Niche or Specialization
Specializing in areas like strength training or prenatal fitness helps you attract a focused target audience. Niches usually have less competition and higher market demand, making it easier to connect with potential clients looking for tailored solutions.
3. Geographic Target Market
Even online, where clients can be global, targeting high-income regions allows you to set premium rates. Understanding the financial capacity and preferences of your target audience helps position your services effectively.
4. Service Type
- One-on-one coaching offers personalized, high-touch support and commands top rates.
- Group sessions let you scale while still engaging clients live.
- Customized workout plans are great for self-motivated clients who want flexibility in their online training.
- Hybrid models combine live coaching with pre-recorded content to maximize value and reach.
5. Client Demand & Results Delivery
The pricing of your online fitness coaching depends heavily on your ability to help clients track progress and achieve real results. High demand from satisfied clients boosts your reputation and justifies higher rates in the online coaching space.
Online Personal Training Prices in the USA
Online personal training prices across the USA vary depending on the trainer’s experience, the service package, and the depth of customization offered. Here’s a breakdown of typical rates in 2025
Monthly Online Personal Training Cost
- Basic Package (workout plan only): $50–$100/month
Details: Pre-made plans, little or no customization. - Standard Package (custom plans + check-ins): $100–$200/month
Details: Personalized workouts, weekly feedback, basic accountability. - Premium Package (full coaching): $200–$400+/month
Details: Includes nutrition coaching, progress tracking, video form checks, 1:1 support.
Online Personal Training Session Rates
Some trainers offer single-session coaching via video (Zoom, FaceTime):
Details: Typically $30–$75/session, depending on duration and expertise.
Small Group or App-Based Online Coaching
Via fitness apps or group programs: $10–$50/month
Details: Limited personalization, but affordable and scalable.
How to Price Yourself as an Online Personal Trainer
As a personal trainer, you probably have a lot of doubts about how to price your services. Should I use the simplest benchmarking, or maybe calculate my costs and expected monthly/annual earnings? Or propose a deal that none of my clients will be able to comment on as being too expensive?
It can be even worse in the online space. First, it’s a relatively new branch of the fitness industry, there are few ways to compare yourself to the competition, and clients may find arguments for a lower price for online personal training services “because you’re comfortable sitting in front of a screen in your own home.”
Let’s see how to adequately price your online personal training session or package.
Create Your Pricing Strategy as an Online Personal Trainer
1. Conduct Market Research
- Analyze competitor pricing within your niche.
- Understand your target audience’s budget, needs, and preferences.
2. Evaluate Your Costs
- Fixed Costs: Include expenses like software subscriptions, marketing tools, and equipment.
- Variable Costs: Factor in transaction fees, streaming platforms, and other usage-based expenses.
3. Define Your Value Proposition
- Emphasize your unique selling points (USPs).
- Ensure your pricing reflects the value and results you deliver.
- Offer value-added services (nutrition coaching, progress tracking).
4. Choose the Right Pricing Model
- Subscription Plans: Offer monthly, quarterly, or annual memberships.
- Pay-Per-Use: Charge per session or class.
- Freemium: Provide basic access for free, with premium upgrades.
- Tiered Pricing: Create levels of service (e.g., Basic, Standard, Premium) to appeal to different budgets.
5. Offer Discounts and Promotions
- Attract new clients with introductory rates or free trials.
- Create bundles that combine services at a discounted price.
- Run seasonal or limited-time promotions to boost engagement.
6. Gather Feedback and Adjust
- Collect input from clients on pricing and value.
- Regularly evaluate and update pricing based on client feedback and market changes.
7. Use Psychological Pricing Techniques
- Apply charm pricing (e.g., $29.99 instead of $30).
- Use price anchoring by offering a premium tier to make mid-tier options more attractive.
8. Get Inspired: Example Pricing Structure
- Basic Plan – $15/month: Access to on-demand workout videos.
- Standard Plan – $30/month: Includes live streaming classes and personalized fitness plans.
- Premium Plan – $50/month: Adds one-on-one virtual training sessions and nutrition coaching.
Use Software for Easy Payments
When you offer specialized services, like online classes, you need to be present fully remotely for your clients. Is it possible? Yes, it is!
Make It Easy for Your Clients
By using good gym payment software you can give your customers the flexibility to pay – the way they prefer. Give an option to pay as you go, or packages, by card, bank transfer or standing order, but everything online.
Making it easier for your clients to pay for your services as an online personal trainer adds a positive element to your overall offering.
Make It Easy for Yourself
This is even more important if you decide to work exclusively online. In the area of online business, it is particularly difficult to collect payments on time. For example, you do not have the opportunity to talk face to face after classes to remind about the payment.
So, if you run online fitness coaching, communicate with your ONLINE clients.
Collecting Payments for Online Courses
If you want to operate remotely, you’ll need a remote gym member management software.
You need to introduce a SaaS (software as service) solution, available to you from anywhere. To manage your members conveniently and effectively, we recommend one of the best solutions on the market: WodGuru.
When choosing software, check not only the customer management and a gym CRM module. The best software combines features such as online gym billing software, video sessions, recording and sharing training sessions.
Manage your gym
like a pro
Get more online bookings and increase your gym profit
Use a Membership App to Inform and Charge Quicker
A mobile app may help you with your pricing strategy, payment reminders and building your image.
Popularity of Fitness Apps
According to market research, the demand for online business is growing, and with it come communication innovations such as the client application.
Rising Popularity of Fitness Apps
Mobile fitness apps accounted for 63.5% of the market share in 2023. The widespread adoption of smartphones has played a key role in making these apps more accessible, driving their growing popularity and user base (Global Market Insights Inc.).
Check the topic of a gym membership app if you don’t want to be left behind with your online fitness offer.
Fitness App Usage
In 2023, fitness apps generated $3.58 billion in revenue, reflecting a 9.1% increase compared to the previous year. That year saw 368 million active users and more than 850 million app downloads worldwide (Source: Business of Apps).
How Can an App Help Online Trainers?
Mobile fitness apps are an area that can help you with your pricing strategy as an online fitness trainer. How?
- You gain the image of a modern personal trainer who is developing with the development of the world.
How does it help an online personal trainer? ➡️ It is easier to pay more to such a person, because the client admires him. - Membership app is an ideal way of remote communication – in real time you inform the client about the available training date and other important matters.
How does it help an online personal trainer? ➡️ The client feels appreciated and is more willing to pay more for your online personal training services. - A custom branded fitness app is a way to enter the client’s memory for a long time. Your logo appears constantly in front of the eyes – on the phone, which the client always has with them.
How does it help an online personal trainer? ➡️In this way, you build loyalty and keep the client with you, even if you increase prices from time to time.
BONUS: Advertise Yourself as a Personal Trainer Online
1. Build your personal brand
Choose a niche, create a consistent identity. The fitness business is quite extensive, so you have to stand out somehow. Do you specialize in weight loss or have your own personalized training programs?
What is your brand? Feminine, connected to nature, or maybe you stand out by offering nutrition coaching in addition to physical workout? Read more about creating outstanding fitness branding.
2. Leverage social media
Instagram, TikTok, YouTube work for your credibility and assure a content that may be your best advertisement. Post success stories, tell about your service offerings and be a companion to viewers on their fitness journey.
Running fitness social media nowadays is simply necessary.
3. Introduce Content Marketing
As a fitness professional, you’ll need content marketing to attract potential clients and build trust. Share valuable posts like workouts tailored to specific fitness goals, client testimonials, before-and-after transformations, and practical fitness tips.
These demonstrate how your online coaching helps people track progress and get real results. Consistent, engaging content positions you as an authority and keeps your brand visible to your target audience.
4. Use SEO & Blogging
Creating blog posts optimized with strategic keywords (like “online trainer for busy moms” or “fitness coaching for weight loss”) helps increase visibility in search engines. Focus on answering questions your target audience is searching for. Read more about the best fitness blogs.
Quality SEO blogging brings in organic traffic, aligns with market demand, and builds long-term credibility in the online coaching space.
5. Send Marketing Emails
Use email marketing to nurture leads and convert them into paying clients. Offer lead magnets – such as free workout guides, nutrition checklists, or progress trackers – to build your list. Send emails thanks to the gym automation system.
Once subscribed, you can educate subscribers about your services, share success stories, and help them stay focused on their fitness goals. It’s a direct way to build a relationship and convert potential clients.
6. Pay for Ads
Paid ads on platforms like Facebook and Instagram are powerful tools for reaching your target audience fast. Use ads to drive traffic to your online coaching landing page or sales funnel.
Focus your campaigns on specific demographics and behaviors aligned with your fitness niche and market demand – for example, busy professionals or new moms looking to track progress and improve health.
7. Introduce Referral Systems
Word-of-mouth is still incredibly effective. Create a gym referral program where your current clients get rewarded (discounts, free sessions, etc.) for bringing in new clients.
This not only increases your client base but also helps build a loyal community around your online coaching services. Referrals from happy clients are often high-quality potential clients who already trust you.
FAQ
The online personal training cost typically ranges from $50 to $200 per month, depending on the online personal training package, trainer experience, and services included. When considering what price you should set for your online fitness services, always consider not only market conditions, but also what your business expenses are.
Yes, online personal training is worth it for many – it offers flexibility and access to top fitness professionals from anywhere. If your client tells you that it is easier for you to conduct training from home and should be cheaper, emphasize that it is also easier and more flexible for the client in such a situation. A good personal trainer sees the mistakes of their clients also online and can correct them in real time.
An in person training session usually costs $40 to $120 per hour, depending on location, experience, and business expenses. When it comes to online training, the pricing can vary just as widely, but it often trends slightly lower due to reduced overhead costs. Online personal trainers may charge anywhere from $30 to $100 per hour for live sessions, while some offer monthly subscription models ranging from $50 to $300 per month for customized workout plans, progress tracking, and virtual support. The final price typically reflects the trainer’s qualifications, the level of personalization, and the tools or platforms used to deliver the service.
As a personal trainer, base your rates on your expertise, niche, and location. For online personal training rates, $100–$300/month is common. For in person training, $50–$100/session is a standard range.
