If you’re a dancer or instructor thinking about opening your own dance studio, it’s important to know what you can earn and what costs to expect.
With the right strategies, including managing costs and using a dedicated dance school software to save time, your dance studio can be a profitable and rewarding business.
Here’s a breakdown of potential earnings, expenses, and how to run a profitable studio.

Key Takeaways
- Dance studio owners can earn from classes, workshops, one-to-one lessons, and performances, with some studios earning $100,000 to the highest salary of even $200,000+ annually.
- Running a studio has costs like rent, teacher wages, and equipment. After expenses, a successful studio can keep 40-60% of its gross revenue as profit.
- Dance studio management software, such as WodGuru, can save time and reduce costs, allowing you to earn more by optimizing operations and reducing administrative work.
- If you are just starting your dance school owner’s adventure, maybe you need a dance studio business plan template?
How much do dance studio owners make?
Dance studio owners typically earn between $60,000 and $80,000 annually, with successful studios making $100,000 to $200,000+ per year, depending on factors like location, class offerings, and events (Source: IBISWorld, Dance Studio Industry Report).
Dance Studio Owner Earnings Breakdown
Below we present the options a dance studio owner can use to make money.

Classes: Average Salary
Most income comes from regular dance classes, which can range from $10 to $50 per student, depending on the class type and location (Source: Dance Studio Owners Survey).
Dance Studio Performances Income
Dance shows, recitals, and competitions bring in additional revenue, often ranging from $5,000 to $20,000 per event (Source: DanceStudio-Pro).
Private Lessons: Base Salary
Offering individual lessons or specialized workshops can add significant income, often $50 to $100 per hour, depending on the instructor’s experience and location (Source: Dance Studio Owners Association).
Dance Studio Owner Salary
The salary range for a Dance Studio Owner job is from $28,894 to $31,628 per year in the United States, according to Salary.com
Dance Studio Costs and Profitability
Running a dance studio involves fixed costs like rent, utilities, insurance, and teacher salaries. For example:
- Rent: Can range from $1,000 to $10,000+ monthly depending on location.
- Instructor Average Salary: Typically 30-50% of total revenue (Source: DanceStudio-Pro).
- Other Costs: Equipment, marketing, software subscriptions.
After covering these expenses, a well-managed dance studio can keep 40-60% of its revenue as profit (Source: Dance Studio Owners Association).

Remember, however, that before you start earning and working out a balance of income and expenses month after month, you first have to incur large costs to open a school at all. Check our other article: How much does it cost to start a dance studio?
Real Dance Studio Earnings Example
Some successful dance studios report annual earnings of over $150,000. Especially those offering a wide range of services, including classes, recitals, and one-to-one lessons (Source: IBISWorld, Dance Studio Industry Report).

How to Earn More as a Dance Studio Owner
Save More with Software
Using a dance studio scheduling software, like WodGuru, you can save both time and money. With features like automated scheduling, billing, and marketing, you can reduce administrative expenses and free up time to focus on teaching and growing your business.
By streamlining operations, you’ll save money on staff and reduce errors, allowing you to maximize your revenue potential.

Manage your gym
like a pro
Get more online bookings and increase your gym profit
Maximize Your Revenue
To earn more, consider expanding your offerings beyond the standard classes offered. Think about more classes and studio activities ideas:
- Host Recitals, Events and Introduce Other Fitness Workshop Ideas: Charge admission or offer VIP tickets for special performances.
- Offer Private Lessons: Cater to individual needs and charge higher fees for personalized instruction.
- Diversify Income: Sell branded merchandise, open a gym juice bar, hold workshops, or partner with local businesses for corporate wellness programs.
FAQ
As a dance studio owner you can count on an average profit of 40-60% of a dance studio revenue.
Yes, with effective management and a diverse offering, a dance studio owner can run a very profitable business. They would probably be able to make a living from it and earn up to $200,000+ annually.
To become a dance studio owner, secure a location, acquire necessary equipment, set competitive pricing, and implement a gym management system for scheduling and payments.