When you hear the word ‘questionnaire’, do you remember your university studies with their final papers and feel like running away?
Maybe try to treat this tool as a great opportunity to learn opinions about your fitness business? A low-cost, time-saving option for you to get valuable information from your gym members. Data that will have a breakthrough impact on your further business decisions (read more about gym reports).
Don’t mention your studies negatively anymore! Just create a survey for your members. See in our article that it’s worth it!
What to Create a Fitness Survey for?
Creating a gym survey serves several important purposes. By gathering this information, a gym can make data-driven decisions to improve operations, enhance member satisfaction, and ultimately increase member retention and growth.
- Member Satisfaction: Assess overall satisfaction to identify areas for improvement.
- Service Quality: Gather feedback on the quality of services, including classes, trainers, and facilities.
- Program Effectiveness: Evaluate the effectiveness and popularity of current fitness programs and classes.
- Facility Maintenance: Identify any issues related to equipment, cleanliness, and overall facility condition.
- Customer Preferences: Understand member preferences for class times, types of workouts, and additional services.
- Staff Performance: Gain insights into the performance and professionalism of trainers and support staff.
- Suggestions for Improvement:
- Collect ideas and suggestions from members on how to enhance their experience. Maybe they would like to use a gym membership app to make the bookings easier and you don’t have it yet?
- New Offerings: Gauge interest in potential new services, classes, or equipment.
- Retention Strategies: Identify factors that influence member retention and loyalty.
- Community Engagement: Measure the sense of community and engagement among members.
Improving Member Retention
Surveys can significantly boost member retention rates. By regularly gathering feedback and addressing concerns, gyms can make informed decisions that enhance the member experience. For example, a survey might reveal that members are unhappy with the obsolete gym booking system and need a change, or the availability of certain equipment, allowing the gym to make targeted improvements (Wodify Blog) (Constant Contact).
20 Gym Survey Questions
Here we give examples of questions, but the situation of each gym owner will be individual. Therefore, we encourage you to read the article until the very end. There are tips, tricks and some templates!
Question 1 – Instructor
To get concise information about the level of satisfaction with the instructor’s service, ask specifically for that.
| Fitness survey question sample | How the question should look like | Possible answers |
|---|---|---|
| How satisfied are you with the services provided by our instructor? Give a note 1-5 | – ask precisely – give possible range of assessment | 4 |
Question 2 – Instructor + Comment
If you want to know about the level of satisfaction with the instructor’s service and ask the members for additional comment, create such questions:
| Relevant fitness survey question | How the question should look like | Possible answers |
|---|---|---|
| How satisfied are you with the services provided by our instructor? Give a note 1-5 and write additional comment | – ask precisely – give possible range of assessment – ask to give additional comment | 4, James is generally a good instructor but sometimes he gets distracted and doesn’t finish the thought he started. |
Question 3 – Social Media Presence
Find out what gym members think about your SM channels. Here you can read more about gym social media.
| Fitness survey question samples | How the question should look like | Possible answers |
|---|---|---|
| Do you follow us on social media? If not, why? What do you think about our SM channels? | – ask precisely – give possible answers – give possibility to add a comment | Yes, No, Open-ended |
Question 4 – Communication Effectiveness
Find out if your communication with clients is effective.
| Relevant fitness survey questions | How the question should look like | Possible answers |
|---|---|---|
| How effective is our communication regarding class schedules? How effective is our communication regarding updates? | – ask precisely – don’t mix subjects in one question | Very Effective, Effective, Neutral, Ineffective, Very Ineffective |
Question 5 – Overall Satisfaction
Find out how they generally perceive you.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| How satisfied are you with your overall experience at our gym? | – ask precisely | Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied |
Question 6 – Cleanliness
Ask customers to rate the cleanliness of the gym so that you can take more care of it if necessary.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| How would you rate the cleanliness of our gym facilities, including workout areas, locker rooms, and restrooms? | – ask very precisely | Excellent, Good, Fair, Poor, Very Poor |
Question 7 – Equipment Quality
Ask about the perceived quality of the equipment, because it may seem to you that everything is OK, and customers may have higher expectations. If you can afford it financially, it is worth meeting these requirements.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| How do you feel about the quality and variety of our gym equipment? | – ask very precisely – you can add the particular examples of equipment | Excellent, Good, Fair, Poor, Very Poor |
Question 8 – Supporting Members
Gain information about members’ ideas for supporting them more with their goals. Some may be complicated, but the others – easy to implement – can have a positive influence on your gym’s image.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| How can we better support you in achieving your fitness goals? | – open question | I was never wondering about that but maybe you could introduce something like a leaderboard… |
Question 9 – Offer
Get to know if your gym’s members would like you to broaden the offer. If they suggest a new element like yoga or pole dance, don’t worry and read about a super useful yoga software or pole studio software.
| Sample survey questions | How the question should look like | Possible answers |
|---|---|---|
| Are there any new classes you would like us to offer? Are there any new training programs you would like us to offer? | – open question | I would love to try tissues acrobatics! |
Question 10 – Machinery Offer
Ask for the necessity of extending the machinery offer.
| Gym member survey possible question | How the question should look like | Possible answers |
|---|---|---|
| What additional equipment or facilities would you like to see at our gym? | – open question | There are not enough treadmills. |
Question 11 – Customer Service
Ask about the perceived quality of customer service if you suspect that people working with customers need additional training, advice or a gym POS system.
| Questions for gym members | How the question should look like | Possible answers |
|---|---|---|
| Have you had any particularly positive experiences with our customer service team that you’d like to share?Have you had any particularly negative experiences with our customer service team that you’d like to share? | – open question | I don’t remember anything in particular. |
Question 12 – Improvements
Ask for suggestions for improvement if you suspect there is something that is not satisfying customers.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| What aspects of our gym would you like to see improved? | – open question | The corridor is a bit too narrow. I know it’s impossible to move the walls, but maybe you can move or change the benches? |
Question 13 – Continuing Membership
Find out what is the motivation for continuing the membership and use the knowledge for your business decisions.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| What influences your decision to continue your membership? | – open question | I feel the progress and it’s natural for me to continue the membership. |
Question 14 – Atmosphere
Getting information about the gym atmosphere perceived by members is important if you suspect that there is something to change.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| How would you describe the atmosphere at our gym? | – open question | It is welcoming and motivating. |
Question 15 – Joining the Gym
Find out what was the motivation for joining the classes and use this knowledge when creating new advertising campaigns.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| What factors influenced your decision to join our gym? | – open question | I decided to come because the gym is the closest to my house. |
Question 16 – Unsafe Situations
Getting to know about unsafe situations will help you avoid them in the future.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| Have you experienced any safety issues while at the gym? If so, please describe. | – open question | Well, it happened once that I didn’t feel safe enough when … |
Question 17 – Staff
Find out about the perceived friendliness of the staff and you may find that there is something you need to work on.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| How would you describe the friendliness and professionalism of our staff? | – ask precisely – give options of ranging | Very Friendly, Friendly, Neutral, Unfriendly, Very Unfriendly |
Question 18 – Class Schedule
Check whether the schedule is perceived as good or bad and possibly think about improvements. Maybe it’s worth introducing a fitness scheduling software to make booking easier for your members?
| Sample survey questions | How the question should look like | Possible answers |
|---|---|---|
| Are our class schedules convenient for you? Are the hours of classes convenient? | – ask precisely – give options of ranging | Yes, Mostly, Somewhat, No |
Question 19 – Class Variety
Check whether the class variety is perceived as good or bad and possibly think about improvements.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| How satisfied are you with the variety of classes we offer? | – ask precisely – give options of ranging | Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied |
Question 20* – Open Question
This kind of question comes from a general feedback survey. Asking for more information can be a good way to close your form and get more information about overall customer satisfaction. The answers to these survey questions for gym can be surprisingly useful.
| Question sample | How the question should look like | Possible answers |
|---|---|---|
| Is there anything you would like to share about your overall experience that we haven’t covered? | – open question – don’t be very specific here, ask generally | I want to say hello to Mrs. Jessie from the reception who is always nice and helpful. |
9 Tips to Create the Best Fitness Questionnaire
Remember that there will be different needs for surveys, so you need to adapt the survey to your assumptions. You need to be able to ask good questions and know what information you want to obtain before you even start creating the form.
Tip 1. The Better the Questions, the More Useful the Answers
Be direct and specific to get valuable feedback.
In order to obtain the most vital piece of information, ask your gym members in a certain way. It’s not worth playing the guessing game. Use specific questions, don’t leave doubts, force the responders to give detailed and concrete answers.
Just take a look at this comparison. Which question directs the person to a specific and informative answer?
- Do you like our gym?
- Uhmmm, yes I do.
- :/
vs.
- If you could change one thing about our gym’s service, what would it be?
- Oh, right, I know! For example: …
- 🙂
Tip 2. The Method of Getting to the Responders
Sending a survey questionnaire can be quite a challenge. The best idea is to send a gym survey (for example as a survey link) to your members just like you normally communicate with them.
How do you usually communicate with the client? By SMS, email, via apps for personal trainers?
Reach out as if it were your daily communication. Then this survey will not be something strange and new for them. And also, you will be less likely to reject or ignore the survey.
Tip 3. Different Kinds of Questionnaires
Your aim is to create the most relevant survey questions for gym members. In order to have it achieved, first you need to know who you direct the questionnaire to. Yes, it seems obvious, but believe us, it’s not always understood.
Another topic is, which subject you are going to deepen. This is how you’ll get to the point where you know which kind of survey to create.
- New member fitness assessments
- General feedback forms
- Fitness goals questionnaires
- Departing members questions
- Fitness class instructor reviews
Tip 4. Be UX / User Friendly
Don’t bother someone with a 9-page survey. The member will get angry and reject you, or will respond quickly and with little substantive content. The survey has its purpose and we want to find out a few things at most. This is how many questions you need to create.
You can also ensure to list the total number of questions at the beginning of the survey and provide an estimated completion time to set clear expectations for your members.
Tip 5. Avoid Those Mistakes in Your Fitness Questionnaire
DON’T:
create questions that lead to an answer:
“On average, people come to the gym three times a week. How often do you want to come to us?”
DON’T:
ask about multiple things in one question:
“Is our equipment comfortable, nice and modern?”
Tip 6. Say Thank You
The thank you doesn’t have to be big or cost you a lot. Offer coffee, give 1 free training, etc.
Tip 7. Don’t Hesitate to Ask About Money
If they don’t want to answer, they won’t. It is a good practice to add the possible answer “I refuse to answer”.
But if you ask and they answer, you have a broader profile of your client. You know how much they earn and what percentage of their salary they are willing to spend on fitness. This is useful information for your future gym pricing strategy.
Tip 8. Use the Survey-Coming Knowledge
Make your members’ life easier! Thanks to the survey results, you will learn how important the following are to customers:
- convenience,
- hygienic payments,
- flexibility in making up and canceling classes,
- and more.
Then you will definitely know that it is worth introducing a system to your gym a system that saves you time and money and provide your customers
with:
- convenient gym payment systems,
- waitlist,
- intuitive and useful gym membership app,
- easy check ins,
- online classes,
- flexible class attendance,
- easy signup options,
- and many more.
Such a system contributes to the gym’s success!
Tip 9. Use Gym Survey Templates
If you are searching for a gym survey questionnaire PDF, here it comes. The templates we provide below are downloadable, you can also modify them individually to suit your needs. They touch 3 main areas a gym owner may want to ask about.
They are created especially for you by marketing specialists from WodGuru. So they’re really great.
Key takeaways
- You need to create and conduct a survey of gym members if you suspect that the gym, its offerings or its staff need improvement.
- When creating your gym survey questions, be direct and specific.
- When creating your gym survey questions, you need to know what kind of information you want to obtain.
FAQs:
Sample fitness survey questions can be:
- How satisfied are you with the cleanliness and maintenance of our facility?
- How often do you participate in our group fitness classes?
What is your primary fitness goal? - How would you rate the quality and professionalism of our trainers and staff?
- What additional services or classes would you like to see offered at our gym?
Most survey questions can be categorized as open-ended, closed-ended, nominal, Likert scale, rating scale, or yes/no.
Seven ultimate survey questions addressed to gym customers concern their level of satisfaction with personal trainer services, equipment and prices. They can be:
- How satisfied are you with the services provided by our personal trainers?
- How would you rate the quality and availability of our gym equipment?
- Are you satisfied with the value for money of your gym membership?
- How often do you use the gym facilities and equipment?
- How well does our gym meet your fitness needs and goals?
- What improvements would you like to see in our equipment or facilities?
- How likely are you to recommend our gym to friends and family?
