Related Articles
In the high-stakes arena of fitness, where every statistic tells a story of transformation, motivation, and human potential, our comprehensive dive into 100+ Gym Membership Statistics for 2024 isn’t just a collection of numbers—it’s a revealing map of the fitness industry’s heart and soul.
Imagine a landscape where millions of individuals are not just members, but warriors battling personal limitations, where each percentage point represents countless stories of sweat, determination, and breakthrough. This isn’t merely data; it’s a pulse-pounding narrative of human resilience, technological innovation, and the ever-evolving definition of wellness.
It’s amazing to read that in the U.S., a gym owner’s salary can be as high as $90,073 per year – that’s a monthly income of about $7,506!
Increased health awareness, diverse fitness options, convenience and accessibility, fitness communities, increased focus on holistic wellness, innovative technology, equipment.
These factors, combined with effective strategies and the expansion of the health and fitness industry globally, contribute to the growing popularity of gyms.
There are 205,180 fitness clubs worldwide and 184.59 million gym memberships overall. What more you should know?
Read this article to learn more about gym membership (and gym membership management software) and other data.
Key Takeaways
- Global Fitness Market: Valued at $96.7 billion, with expectations to grow to $125.23 billion by 2030 due to a 7.7% annual growth rate.
- Gym Memberships: There are approximately 184.59 million gym memberships worldwide, with the U.S. seeing significant participation.
- Usage Rates: About 67% of gym members do not use their memberships, and 50% quit within the first six months.
- Demographics: Millennials and Gen Z are key demographic segments, showing a strong preference for personalized and digital fitness solutions.
- Online Fitness Growth: The online fitness market is projected to reach $59 billion by 2027, expanding at a 33.1% CAGR.
- Post-Pandemic Recovery: The gym sector is on track to recover and exceed pre-pandemic revenue figures by 2025.
- Pricing Trends: While 40% of gym members pay less than the average monthly fee, fitness executives earn an average of $127,000 annually.
1. Top Gym Membership Statistics
The fitness industry continues to thrive, with significant insights into gym memberships that highlight trends and behaviors among gym-goers. What key statistics should you know?
- Active Memberships: Over 64 million Americans had a gym membership in 2019.
- Regular Attendance: Approximately 44% of gym members go at least twice a week.
- Personal Training: 30% of members work with a personal trainer.
- Membership Utilization: Surprisingly, 67% of members never use their membership.
- Average Cost: The monthly cost of a gym membership averages $58.
- Member Retention: 50% of new members quit within the first six months.
- Industry Value: The global gym industry is valued at $96.7 billion.
- New Year Surge: 12% of gym memberships are initiated in January, the peak month.
- Demographic Insights: In 2019, 36% of active members were millennials.
2. Global Gym Statistics
Explore key statistics that define the global gym market:
- Market Valuation: The industry is worth $96.7 billion.
- Membership Base: There are over 184 million gym members worldwide.
- Growth Rate: The membership rate grew by 37.1% from 2008 to 2018.
- Global Presence: Over 205,000 gyms are operating globally.
- Performance Trends: Boutique studios and budget gyms show strong annual performance.
- Top Franchises:
- Anytime Fitness: Revenue of $1.45 billion.
- Planet Fitness: Revenue of $527.9 million.
- Investment in Equipment: 30% of gyms spend less than $1,000 annually on equipment upgrades.
- Market Penetration:
- Lowest: India at 0.15%.
- Highest: Sweden and Norway at 22.0%.
![gym membership](https://wod.guru/wp-content/uploads/2024/07/1.-gym-membership.png)
Source: RunRepeat, 2018-2020
3. Membership Growth Statistics
The number of gym members in the U.S. has increased to approximately 68.9 million, reflecting a growth rate of 3.7% from previous years. This growth indicates a strong recovery and ongoing interest in fitness facilities post-pandemic.
4. Gym Usage Patterns
Despite the high membership numbers, around 67% of gym members do not regularly use their memberships, with many attending less than once per week. This highlights the importance of engagement strategies for fitness facilities to retain members.
![gym membership](https://wod.guru/wp-content/uploads/2024/07/2.-gym-membership.png)
5. Growth Trends Statistics for Gym Owners
According to the latest HFA Global Report, an impressive 86.8% of club and studio operators anticipate membership growth within the next year, with over two-thirds expecting increases of more than 5%.
This optimism is supported by a projected compound annual growth rate (CAGR) of approximately 8.7%, suggesting that global club memberships could reach 230 million by 2030.
The driving forces behind this expansion are largely attributed to the increasing health consciousness among younger generations. The ABC Wellness Watch Report indicates that 73% of Gen Z and 72% of Millennials are actively using fitness facilities, compared to lower participation rates among older demographics.
Additionally, the hybrid fitness model—combining in-person and virtual workouts—continues to thrive as consumers seek flexibility in their fitness routines.
As technology integrates further into the fitness landscape, gym owners who adapt to these trends by offering innovative services and personalized experiences will be well-positioned to capitalize on this growth and enhance member retention in an increasingly competitive market.
6. Demographics of Gym Members
Understanding the demographics of gym members is crucial for fitness professionals and gym owners aiming to tailor their services effectively. The current landscape reveals significant insights into age distribution, gender balance, income levels, and educational backgrounds among gym-goers.
Gym memberships are predominantly held by individuals aged 20-64, making up about 60% of all members. The gender distribution is nearly equal, with 52% female and 48% male members, showcasing a broad appeal across different demographics.
7. Top Global Gym Brands
What are the best and top gym brands? These are definitely worth knowing! Among the best of them stand out:
- Titan Fitness
- LA Fitness
- 24 Hourly Fitness
- Gold’s Gym International
- Life Time
- Planet Fitness Frnachisisng
- CrossFit
- Basic-Fit
- Original Temple Gym
- Metroflex Gym
- Bev Francis Powerhouse Gym
- Oxygen Gym
- David Lloyd Leisure
![gym membership](https://wod.guru/wp-content/uploads/2024/07/4.-gym-membership.png)
8. Top Countries by Number of Fitness Facilities
Understanding which nations have the highest concentration of gyms not only highlights regional fitness trends but also reflects cultural attitudes towards health and wellness. The following sections will delve into the top countries by number of fitness facilities, showcasing how these nations are shaping the future of the fitness industry.
- United States: 41,370
- Brazil: 29,525
- Mexico: 12,871
- Germany: 9,669
- Argentina: 7,910
- Italy: 7,760
- United Kingdom: 7,239
- South Korea: 6,590
- Canada: 6,587
- Japan: 4,590
Source: RunRepeat 2021
9. Income Levels Statistics
Income demographics reveal that a significant portion of gym members falls within the middle-to-upper income brackets. Approximately 60% of members earn between $50,000 and $100,000 annually, indicating that gyms are attracting individuals with disposable income who can afford memberships.
Premium gyms and boutique studios are particularly popular among higher earners seeking exclusive experiences and personalized services, while budget-friendly gyms cater to a broader audience by offering affordability and convenience.
Industry Valuation:
- Market Size: $35 billion.
- Membership Base: 64.2 million.
- Number of Gyms: 41,370.
Gym Performance Metrics:
- Average Membership per Gym: 1,551.51.
- Average Annual Revenue per Gym: $846,827.05.
10. Top Fittest States of USA – Statistics
United States reveals fascinating statistics that highlight the top fittest states, showcasing their commitment to health and wellness. Topping the list is Colorado, renowned for its active lifestyle and breathtaking outdoor opportunities, boasting the lowest obesity rate in the nation at 24.2%.
Following closely are Connecticut and Vermont, which emphasize not only physical activity but also community health initiatives that promote overall well-being. States like Utah and Montana round out the top five, reflecting a culture that prioritizes fitness through access to recreational activities and fitness facilities.
TOP Fittest States:
- Colorado – Top state for fitness, high aerobic activity, and low obesity rates.
- Connecticut – High gym per capita rate.
- Vermont – High participation in aerobic and strength activities.
- Utah – Notable for home workout searches.
- Montana – Highest aerobic activity participation.
11. Costs of Gym Memberships in U.S.
The landscape of gym memberships in the United States showcases a diverse range of pricing structures that cater to various demographics and preferences.
On average, a gym membership costs approximately $50.03 per month, translating to about $600.41 annually.
However, this average masks significant variability; memberships can range from as low as $10 per month at budget-friendly gyms like Planet Fitness to upwards of $249 per month at premium facilities such as Life Time Fitness and Equinox, which offer extensive amenities and personalized services.
The pricing dynamics are influenced by several factors, including location, facility type, and additional features. For instance, commercial gyms typically charge between $30 to $70 per month, while boutique studios may cost between $50 to $150.
Interestingly, initiation fees can add an extra financial layer, often ranging from $300 to $500 for high-end gyms. Despite these costs, gym memberships continue to thrive, with many facilities reporting strong retention rates and new sign-ups, reflecting an ongoing commitment to health and fitness among Americans.
12. Online Gym Fitness Statistics
A notable trend is the rise of online fitness resources, with 63% of gym members also utilizing digital platforms for workouts. This shift emphasizes the need for gyms to integrate online offerings alongside traditional services.
The global online fitness market is projected to reach $106.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 26.7% from 2023 to 2030. This surge is largely attributed to the increasing demand for convenient and flexible workout options, with nearly 75% of users reporting participation in live-streamed fitness programs.
13. Statistics of the Population with Gym Memberships
Approximately 19% of the U.S. population holds a gym membership, translating to around 68.9 million individuals actively participating in fitness facilities. This figure reflects a steady growth trend, with memberships increasing by 3.7% over the past year alone.
Interestingly, the demographics of gym members reveal that the majority fall within the 18-34 age group, which comprises about 31% of total memberships, highlighting a strong interest in fitness among younger adults.
![gym owners](https://wod.guru/wp-content/uploads/2024/07/5.-gym-owners.png)
14. Gym Attendance Statistics
Approximately 44% of gym members attend their facilities at least twice a week, indicating a strong commitment to regular exercise. However, despite the high number of memberships—around 68.9 million—nearly 67% of members report rarely or never using their memberships, showcasing a significant gap between enrollment and actual participation.
- 50% of gym members go to the gym at least twice a week.
- The average member visits the gym 2 times per week.
- 32% of gym attendees go to the gym to lose weight.
- 44% of gym-goers prefer working out with a partner.
- About 50% of new gym members quit within the first 6 months.
![gym owners](https://wod.guru/wp-content/uploads/2024/07/6.-gym-owners.png)
Interestingly, the average gym member visits the gym about 2 times per week, with attendance peaking in January, when New Year’s resolutions drive a surge in sign-ups. Factors influencing attendance include time constraints, with 37% of individuals citing lack of time as a barrier to working out regularly.
15. TOP 10 Countries by Number of Gym Members
- United States: 64.19 million
- Germany: 11.66 million
- United Kingdom: 10.39 million
- Brazil: 10.33 million
- France: 6.19 million
- Canada: 6.18 million
- Italy: 5.51 million
- Spain: 5.51 million
- China: 4.52 million
- Mexico: 4.26 million
Source: RunRepeat 2021
16. TOP Countries by Highest Gym Member Penetration Rates
- Sweden: 22.00%
- Norway: 22.00%
- United States: 21.20%
- Denmark: 18.90%
- Netherlands: 17.40%
- Finland: 17.20%
- Canada: 16.67%
- United Kingdom: 15.60%
- Australia: 15.30%
- Germany: 14.00%
Source: RunRepeat 2021
17. TOP Countries With the Most Members Per Gym
- China: 2,558.01
- Hong Kong: 2,388.89
- Taiwan: 2,366.67
- South Africa: 2,072.50
- Singapore: 1,600.00
- United States: 1,551.51
- Netherlands: 1,439.54
- United Kingdom: 1,435.28
- France: 1,363.44
- Sweden: 1,319.62
Source :RunRepeat 2021
18. General Gym Usage Statistics
Gym usage statistics reveal intriguing insights into how members engage with fitness facilities across the United States.
The types of activities vary widely, with 38% of users engaging with training equipment and 30% utilizing sports equipment. Furthermore, about 29% of gym-goers work with personal trainers, indicating a trend towards seeking professional guidance in fitness journeys.
These statistics underscore the importance for gym owners to enhance member engagement strategies to encourage consistent usage and maximize the benefits of their facilities.
What more should you know?
- 38% use training and workout equipment.
- 31% use convenience items.
- 30% use sports equipment.
- 29% work with a personal trainer.
- 24% use a pool.
- 24% use wellness facilities.
- 23% seek professional advice.
- 21% participate in coached courses and team training.
- 20% engage in online courses and workouts.
- 20% utilize sports facilities.
- 14% use outdoor training grounds.
- 14% opt for EMS training.
Source: Gymdesk
19. Peak Gym Hours – Gym Attendance Rates
Peak gym hours reveal significant trends in attendance that can help both gym-goers and owners optimize their experiences. The busiest times at gyms typically occur between 5 PM and 8 PM, accounting for approximately 60% of weekday attendance, as many individuals flock to facilities after work.
Peak Gym Hours:
- Early Morning: 5 AM – 9 AM (38%)
- Mid-Morning: 9 AM – Noon
- Midday & Evening: Noon – 2 PM / 5 PM – 8 PM
- Afternoon: 2 PM – 5 PM
- Late Evening: 8 PM – 11 PM
Source: Statista, 2021
![fitness market](https://wod.guru/wp-content/uploads/2024/07/7.-fitness-market.png)
20. The Impact of Loyalty Programs on Retention – Statistics
Loyalty programs have emerged as a powerful tool for enhancing customer retention, with compelling statistics underscoring their effectiveness. Nearly 70% of brands report increased customer engagement due to their loyalty initiatives, while 58% see a boost in repeat purchases, indicating that these programs foster deeper connections with consumers.
Furthermore, members of loyalty programs generate 12-18% more revenue growth annually compared to non-members, highlighting the financial benefits of cultivating loyalty. Personalization plays a crucial role in this success; over 40% of loyalty schemes achieve higher redemption rates by tailoring rewards to individual preferences.
As brands continue to innovate their loyalty strategies, integrating gamification and experience-based rewards, they not only enhance customer satisfaction but also significantly improve retention rates—making loyalty programs an essential component of modern business strategy.
21. Fitness Apps Statistics
- Market Growth:
- Projected Value by 2026: $14.7 billion.
- User Engagement:
- High Usage: 56% of users access fitness apps more than 10 times weekly.
- Daily Interaction: Over 75% open their app at least twice daily.
- COVID-19 Impact:
- Download Surge (2020): Fitness app downloads increased by 46% globally.
- Search Increase: Searches for apps jumped 65% during lockdowns.
- Leading Apps:
- MyFitnessPal Users (2020): 19.1 million.
- Top 5 U.S. App Downloads (2020): 21.5 million.
- Strava Users (2020): Over 50 million.
- Fitbit Downloads (2020): 4+ million.
- User Demographics:
- Gender: 66% of users were female in 2018.
- Age: 41% of users are aged 25-34.
- Weight Loss Focus: Over 50% participate in weight loss programs.
- Home Workouts: 63% engage in weekly home exercises.
- Market Segments:
- Diet and Weight Loss Apps: Comprise 55% of the market.
- Regional Insights:
- Asia-Pacific: Expected to experience the highest growth by 2026.
- Industry Growth (U.S. 2020):
- Annual Increase: 30% growth in the fitness app sector.
- Retention Rates:
- 30-Day Retention: Approximately 6%.
Source: GITNUX MARKETDATA REPORT 2024
![fitness apps](https://wod.guru/wp-content/uploads/2024/07/8.-fitness-apps.png)
22. Statistics of Gyms Offering Hybrid Memberships
The trend toward hybrid gym memberships—combining in-person and virtual offerings—has gained significant traction in the fitness industry.
Recent statistics indicate that nearly 60% of gym members now prefer this flexible model, which allows them to customize their fitness routines according to their schedules and preferences. This shift has prompted many gyms to adapt their services; over 40% of fitness facilities have implemented hybrid membership options, recognizing the demand for convenience and accessibility that digital platforms provide.
The COVID-19 pandemic accelerated this transition, as gyms sought to retain members who were increasingly turning to online workouts. As a result, facilities that successfully integrate both in-person and virtual experiences are not only enhancing member satisfaction but are also poised for revenue growth, with some reporting increases of 20-25% compared to traditional models.
This evolution highlights the importance of flexibility in meeting the diverse needs of today’s fitness enthusiasts.
23. Most Popular Virtual Fitness Classes Bookings
Top virtual fitness class bookings:
- Yoga (32%)
- HIIT (15.6%)
- Pilates (8.3%)
- Barre (7.9%)
Fitness booking software is essential for gym owners because it streamlines the scheduling process, allowing members to easily book and manage their own sessions. This not only enhances member satisfaction by providing them with convenience and flexibility but also reduces administrative workload, enabling gym staff to focus more on member engagement and service improvement.
You can always use gym management software as:
- Gym CRM,
- Gym staff management software,
- Gym POS System,
- Gym billing and payment software,
- Gym marketing software.
![health and fitness goals](https://wod.guru/wp-content/uploads/2024/07/10.-health-and-fitness-goals.png)
24. Key Gym Membership Demographics
The landscape of gym-goers is diverse, with significant insights into age distribution, gender balance, income levels, and educational backgrounds. Notably, individuals aged 20-64 represent approximately 60% of gym memberships, with younger adults (18-34) being the largest segment.
- Age Distribution:
- Dominant Age Group: 20-64 years old, representing 60% of gym memberships.
- Gender Split:
- Female Members: 52%.
- Male Members: 48%.
- Income Levels:
- High Earners: 43% earn over $75,000 annually.
- Educational Background:
- College Graduates: Comprise 46% of gym members.
- Occupational Insights:
- Professionals, Gym owner, Managers: Account for 36% of attendees.
- Ethnic Composition:
- White: 65%.
- Hispanic: 13%.
- Black: 12%.
- Family Status:
- Singles: 35%.
- Couples: 39%.
- Families: 25%.
- Visit Frequency:
- People Visiting Gym Regularly: 49% visit more than 100 times per year.
- Residential Distribution:
- Urban Members: 81%.
- Rural Members: 19%.
- Senior Participation:
- Growth Over 20 Years: Increased by 231% among those aged 55 and older.
Source: IHRSA, 2020
25. Low-Cost Gym Membership Statistics
Low-cost gym memberships have become increasingly popular, providing accessible fitness options for a broad demographic. Budget-friendly chains like Planet Fitness lead the way, offering memberships starting as low as $10 per month, which appeals to cost-conscious consumers seeking affordable fitness solutions.
Other notable options include Crunch Fitness, with memberships around $9.95 per month, and 24 Hour Fitness, typically ranging from $30 to $40 per month. Overall, about 40% of gym members pay a lower monthly fee, reflecting a growing trend toward affordability in the fitness industry.
Local recreation centers and YMCA facilities also contribute to this landscape, often providing memberships priced between $20 and $50 per month.
This shift towards low-cost options not only democratizes access to fitness but also encourages higher participation rates among individuals who may have previously considered gym memberships financially out of reach. As the market continues to evolve, the emphasis on affordability is likely to shape the future of gym memberships and attract a more diverse clientele.
26. Gym Members’ Annual Income – Statistics
- About 43% of gym members have an annual household income over $75,000 (IHRSA, 2020).
- This higher income group also tends to be more physically active compared to lower income brackets
- Gym members classified as “core users” often visit the gym more than 100 times a year and typically have incomes exceeding $150,000 (IHRSA, 2020)
27. Gym Statistics by Race and Ethnicity
The majority of American gym-goers are white, with their numbers rising from 33.9 million in 2010 to 42.59 million in 2019 — a 25.6% increase.
![gym membership trends](https://wod.guru/wp-content/uploads/2024/07/11.-gym-membership-trends.png)
- White: 66.34%
- Hispanic: 12.78%
- African American: 12.3%
- Asian: 7.19%
28. Average Membership Fees for Budget Gyms
Budget gyms have become a popular choice for fitness enthusiasts seeking affordable options without sacrificing access to essential facilities. The average membership fee for these budget-friendly gyms typically ranges from $10 to $30 per month, making fitness accessible to a broader audience.
Chains like Planet Fitness lead the market with memberships starting at around $10, offering basic amenities and a no-frills approach that appeals to cost-conscious consumers.
Similarly, Anytime Fitness and Crunch Fitness provide memberships in the range of $20 to $30 per month, catering to individuals who prioritize affordability while still wanting the flexibility of 24/7 access or a variety of workout options.
29. Occupation of Gym-Goers
Professionals and managers constitute the largest segment of gym members, comprising 36% of the total, according to IHRSA’s 2020 data.
![physical fitness](https://wod.guru/wp-content/uploads/2024/07/13.-physical-fitness.png)
- Single individuals: 35% of gym memberships
- Couples: 39% of gym memberships
- Families: 25% of gym memberships
Source: Exercise
30. New Gym Members Statistics
The influx of new gym members continues to shape the fitness landscape, particularly during the peak enrollment period in January.
Approximately 12% of all annual gym sign-ups occur in this month, driven largely by New Year’s resolutions. However, retention remains a significant challenge; studies indicate that around 14% of new members cancel their memberships before the month ends, and nearly 50% quit within the first six months.
This high turnover rate emphasizes the importance of effective onboarding and engagement strategies for gyms. Interestingly, younger demographics are leading this surge; reports show that 73% of Gen Z and 72% of Millennials are actively using fitness facilities, compared to lower participation rates among older generations.
31. Active Gym Members Statistics
Active gym members represent a vibrant segment of the fitness industry, with compelling statistics shedding light on their engagement levels.
Approximately 44% of gym members visit their facilities at least twice a week, indicating a strong commitment to regular exercise routines. However, a significant challenge persists, as around 67% of members report never using their memberships, highlighting a disconnect between enrollment and actual participation.
Interestingly, the average active member attends the gym about 104 days per year, which translates to roughly 2 times per week. Demographically, the most engaged members tend to be younger adults aged 18-34, who make up about 31% of total memberships and are more likely to utilize personal training services.
32. Urban vs. Rural Gym Membership Statistics
Approximately 81% of gym memberships are held by individuals in urban settings, while rural residents account for only 19%.
This significant difference can be attributed to several factors, including population density and access to fitness facilities; urban areas typically feature a higher concentration of gyms and health clubs, catering to a larger, more diverse population.
32. Gym Members’ Education Statistics
- 20.59% of gym members have a college degree, up 22.74% since 2010.
- 13.36% have 1-3 years of college, and 12.29% hold a post-graduate degree.
- 7.83% completed high school, while 3.94% have 1-3 years of high school education.
Source: RunRepeat
33. Membership Fees Statistics
Gym memberships in the US typically range from $20 to $100 per month.
Budget-friendly health and fitness clubs like Planet Fitness and Anytime Fitness start at $20 to $30 per month. High-end chains such as Equinox and Lifetime Fitness can cost $80 to $100 or more monthly.
According to IHRSA, the average gym membership is $51 per month. Boutique gyms have higher averages at around $90 per month. Nearly 40% of gym-goers pay less than $25 monthly for membership.
![average monthly cost](https://wod.guru/wp-content/uploads/2024/07/14.-average-monthly-cost.png)
34. The Average Length of Membership Statistics
The average length of gym memberships in the United States stands at approximately 4.7 years, reflecting a solid commitment among members to maintain their fitness routines over time. This statistic highlights that many individuals view gym memberships as long-term investments in their health and wellness.
However, retention remains a challenge; about 50% of new members cancel their memberships within the first six months, often due to factors such as cost or lack of engagement.
35. Expenditure on Unused Gym Memberships
The financial impact of unused gym memberships is staggering, with estimates indicating that Americans waste approximately $1.3 billion annually on fees for memberships they never utilize. This phenomenon is not isolated; a significant 67% of gym memberships go completely unused, highlighting a prevalent issue in the fitness industry.
Specifically, a survey found that 27% of respondents stopped attending within three to four months, while nearly 18% delayed canceling their memberships for up to a year.
36. Membership Cancellation by Men and Women
- Around 8% of male gym-goers cancel their memberships within a year.
- Approximately 14% of female gym-goers quit their memberships within the same timeframe.
Source: IHRSA, 2020
37. Gym Membership Sales Statistics
The global gym market is projected to reach $102.2 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.5%. In the U.S. alone, the number of gym members has risen to approximately 68.9 million, marking a 3.7% increase from previous years.
Interestingly, over 1 in 5 Americans now belong to at least one health club or studio, highlighting the growing popularity of fitness memberships.
Despite this growth, retention remains a critical issue; studies show that nearly 50% of new members quit within the first six months, often due to high costs or lack of engagement.
![average monthly cost](https://wod.guru/wp-content/uploads/2024/07/15.-average-monthly-cost.png)
38. Membership Types
More than 60% of individuals maintain memberships throughout the year, with the rest choosing month-to-month or short-term contracts.
Source: IHRSA 2020
39. Average Number of Gym Visits per Week by Members
Gym attendance statistics indicate that the average member visits their gym approximately 2 times per week, reflecting a consistent commitment to fitness among many individuals. This frequency translates to about 104 visits annually, showcasing a solid engagement level among active members.
![health consciousness](https://wod.guru/wp-content/uploads/2024/07/16.-health-consciousness.png)
Interestingly, nearly 50% of gym-goers report attending at least twice a week, categorizing them as “regular” members. In contrast, about 22% visit the gym fewer than three times a week, indicating a more casual approach to their fitness routines.
40. Top Reasons for Quitting The Gym – Statistics
Engaging in group fitness classes at the gym reduces the likelihood of membership cancellation by 56% compared to those who rely solely on free weights, machines, and individual workouts.
![health consciousness](https://wod.guru/wp-content/uploads/2024/07/17.-health-consciousness.png)
46% of gym membership cancellations are attributed to costs. Reasons for quitting include costs (38%) and non-use (23%)
Source: IHRSA, 2018
41. Gym Retention Statistics
According to IHRSA, the average retention rate for its member clubs is 71.4%, while AFS reports an average studio retention rate of 75.9%.
New Memberships in January: 12% of all new health and fitness clubs memberships begin in January (IHRSA, 2020).
- Early Drop-off: 50% of new members leave within the first 6 months (IHRSA, 2020).
- Annual Quit Rates: 8% of male and 14% of female gym members cancel their memberships annually (FinancesOnline).
- Impact of Onboarding: 87% of members who undergo a positive onboarding process remain active after 6 months (Precor).
- Long-Term Membership: The average gym member retains their membership for 4.7 years (IHRSA, 2020).
- Profit Impact of Retention: A 5% increase in retention can boost profits by 25% to 95%.
- Staff Interaction: Two staff interactions per month can reduce cancellations by up to 33%.
- Retention Factors: 50% cite location and 38% cite equipment quality as reasons for staying.
- Goal Setting: 94% of users who set goals are still active after nine months.
- Attendance Drop-off: 44% of members attend less than once a week by the sixth month.
- Personal training studios boast 80% retention rate.
42. Gym Membership Statistics to Boost Membership Retention
Here are statistically driven strategies to increase gym membership retention:
- Group Workouts: 85% of gym-goers participate in group activities twice weekly, while 43% attend four times a week (AFS Fitness).
- Group Activities: In the UK, 48% of gym members attend one group session weekly, 32% attend two, and 20% three or more (TRP Report).
- Location and Equipment: 50% of members cite a gym’s location as a key factor in retention, and 38% are influenced by equipment quality (CreditDonkey, 2020).
- Flexible Memberships: Offering variable membership plans can cater to diverse member needs and preferences.
- Incentives: Discounts, free classes, and referral programs can effectively enhance membership continuity.
- Personalized Customer Service: Friendly and informed staff contribute positively to retention rates.
![health consciousness](https://wod.guru/wp-content/uploads/2024/07/18.-health-consciousness.png)
43. COVID-19 Gym Statistics
About 49% of people felt very uncomfortable attending gyms during the pandemic. In April 2020, only 20% of Americans felt comfortable going to gyms.
As of mid-2020, 68% of Americans were much less likely to return to gyms, indicating significant discomfort due to COVID-19 concerns.
18% of Americans didn’t plan to return to gyms or exercise classes for at least the next six months as of April 2020
Sources: #1 Athletic Shoe Review Site, Statista 2020.
44. Impact of the COVID-19 Pandemic on the Fitness Sector
Approximately 96% of health and fitness clubs worldwide had closed by April 2020 (IHRSA 2020). Revenue dropped 44%, from $96.7 billion in 2019 to $54.2 billion in 2021.
- U.S. Gym Closures: 22% of American gyms and health clubs closed permanently (2020-2021).
- U.S. Revenue Loss: The industry lost $13.9 billion from March to August 2020 (IHRSA 2020).
- U.S. Financial Loss: A further loss of $29.2 billion occurred from March 2020 to June 2021.
25% of gym members reported they wouldn’t return to their fitness club. Over 70% of Americans considered home fitness equipment or digital subscriptions instead of traditional gym workouts (McKinsey 2020).
More than 85% of gym members used virtual workouts during the pandemic (Mindbody 2020).
![fitness related activities](https://wod.guru/wp-content/uploads/2024/07/19.-fitness-related-acivities-1.png)
45. Fitness Industry Statistics – Post-COVID-19 Recovery
- Gym Industry Growth: Projected annual growth rate of 7.7% for 2024 (Wellness Creative Co.).
- Boutique Gym Recovery: Attendance and bookings nearly reached pre-COVID levels by end of 2020 (ABC Glofox Report).
- Overall Fitness Industry: Growing at a CAGR of 7.21% through 2026 (Smallbizgenius).
- Online Fitness Market: Expected to reach $59 billion by 2027, with a growth rate of 33.1% (Wellness Creative Co).
- Fitness Equipment Market: Projected to grow to $14.7 billion by 2028 (Smallbizgenius).
- US Industry Recovery: Revenues rebounding from $15 billion in 2020 as restrictions ease (Smallbizgenius).
- Fitness Apps Market: Expected growth of $1.68 billion by 2024 (Smallbizgenius).
46. Impact of the Pandemic on Fitness Professionals
- Job Losses: About 1.4 million or 44% of industry professionals lost jobs (IHRSA, 2021).
- Income Impact: 58% of U.S. personal trainers saw income reductions; 23% laid off (PTDC, 2020).
- Online Shift: 23% of trainers, mainly online, reported higher earnings during the pandemic (PTDC, 2020).
- Career Continuation: 97% plan to continue in the field, with 83% transitioning to online platforms (PTDC, 2020).
- Client and Financial Impacts: In Norway, 66% of trainers lost clients, 87% saw financial impacts (Frontiers, 2020).
47. Behavioral Changes in Gym Attending Due to COVID-19 Pandemic:
- Hygiene Practices: 61.6% don’t use sterile wipes on equipment.
- Sterilization Use: 35.4% avoid provided sterilization materials.
- Health Risks: 22.2% experienced infections at gyms in the past year.
- Awareness: 80.8% are unaware of athlete’s foot-causing microbes.
- Shower Usage: 65.7% use gym showers post-workout.
Source: Behavioral Changes in Gym Attending Due to COVID-19 Pandemic: A Descriptive Survey; PubMed
![fitness related activities](https://wod.guru/wp-content/uploads/2024/07/20.-fitness-related-activities.png)
48. Home Workouts Statistics after the Pandemic
The landscape of home workouts has undergone a significant transformation following the COVID-19 pandemic, with lasting impacts on fitness habits.
- 56.1% of people workout at home
- 43.9% bought fitness equipment for home exercise post-pandemic
- 53.7% use wearable devices to monitor fitness activity
- 65.9% say the pandemic changed their fitness regime
- 17.1% opted for virtual fitness subscriptions or on-demand content
- 40% of fitness clubs adopted hybrid models
- Growing demand for certified fitness professionals
- 41.5% prefer group workouts
- Mental, emotional, and spiritual health are as important as physical health
- Short workouts are a trend
Source: GoodFirms
49. Gym Cost and Revenue Statistics
The gym industry reveals significant insights into membership costs and revenue generation. The average monthly fee for a gym membership in the United States ranges from $50 to $70, with budget gyms like Planet Fitness offering memberships as low as $10 to $30 per month, while premium facilities can charge upwards of $150 to $600 monthly for extensive services and amenities.
Check out other key statistics on gym costs and revenues:
- U.S. gym startup cost: $50,000
- Yearly expenses for U.S. gyms: $100,000
- Average annual value of gym members: $517
- Break-even membership: 193
- Fitness center execs’ yearly wage: $127,000
- Global fitness market growth (2020-2024): 7.7%
- Projected 2024 global fitness market revenue: $96.6 billion
- 2009-2019 global market revenue increase: 43.9%
- Top 3 global gyms (2020): Life Time ($948M), LA Fitness ($900M), 24 Hour Fitness ($607M)
- North American fitness club revenue (2019): $37.98 billion
- U.S. fitness club revenue (2019): $35.03 billion
- U.S. fitness club revenue during COVID-19 (2020): $14.63 billion
- Average Q3 2020 expenses for U.S. gyms: $23,771
- Commercial equipment cost: $300,000-$500,000
- Smaller equipment cost: ~$100,000
Source: GymDesk
50. TOP Global Fitness Industry Revenue by Countries
Overall, the global fitness market is worth an estimated $257 billion, with projections indicating continued growth driven by rising health awareness and technological advancements in fitness solutions, positioning these leading countries at the forefront of the industry’s expansion.
- United States: $35.03 billion
- Germany: $6.17 billion
- United Kingdom: $6.17 billion
- China: $3.94 billion
- Japan: $3.94 billion
- Canada: $2.95 billion
- France: $2.89 billion
- Australia: $2.83 billion
- Spain: $2.63 billion
- Italy: $2.60 billion
Source: RunRepeat 2021
![average monthly cost](https://wod.guru/wp-content/uploads/2024/07/21.-average-monthly-cost.png)
51. TOP 10 Countries with the Highest Annual Revenue per Gym
- China: $2,232,032
- Hong Kong: $2,200,000
- Singapore: $1,760,000
- Taiwan: $1,356,667
- United Kingdom: $852,357
- United States: $846,827
- Japan: $796,566
- Australia: $762,046
- Netherlands: $752,816
- Saudi Arabia: $749,219
Source: RunRepeat 2021
52. TOP 10 Countries by Annual Revenue Generated per Gym Member
- Singapore: $1,100.00
- Japan: $929.95
- Hong Kong: $920.93
- China: $872.57
- United Arab Emirates: $779.99
- Saudi Arabia: $766.25
- Australia: $758.98
- South Korea: $688.00
- Oman: $685.74
- Bahrain: $671.2
Source: RunRepeat 2021
![fitness business](https://wod.guru/wp-content/uploads/2024/07/22.-fitness-business.png)
53. Statistics on the Number of Employed Workers in the Fitness Industry
In 2022, there were over 887 thousand people employed in the gym, health, and fitness club industry in the United States. This figure represented a decrease of almost 25 thousand employees compared to the previous period (Statista 2024)
Approximately 1.4 million, or 44%, of gym workers were laid off due to the COVID-19 pandemic. (IHRSA – 2021)
54. Gym Business Survival Rates
The survival rates for gym businesses are showing signs of recovery and resilience following the challenges posed by the COVID-19 pandemic. Recent statistics indicate that approximately 50% of new gyms fail within the first five years of operation, a figure that underscores the competitive nature of the fitness industry.
- 81% of fitness studios fail within their first year.
- Less than 50% of gyms last beyond 5 years.
- Health and fitness companies have a 20% first-year failure rate, four times higher than the average across industries.
A recent report revealed that 86.8% of club operators expect membership growth in the coming year, with many anticipating increases of over 5%.
55. Essential Aspects of a Gym
Here are key priorities individuals seek in their gym selection process:
- Price and contract: 37%
- Location: 37%
- Exercise equipment and facilities: 35%
- Opening hours: 31%
- Staff: 26%
- Atmosphere and design: 25%
- Drinks and snacks: 21%
- Sauna, wellness, and additional services: 20%
- Courses and classes: 18%
- Image: 17%
- Fitting in with other gym members: 17%
Source: Statista, 2021
![fitness centers](https://wod.guru/wp-content/uploads/2024/07/23.-fitness-centers.png)
56. TOP Reasons why People Join Gyms
- Fitness: 44% join to stay fit.
- Health: 42% for a healthy lifestyle.
- Muscle: 34% to build muscle.
- Weight Loss: 33% to lose weight.
- Looks: 32% to improve appearance.
- Fun: 31% for enjoyment.
- Stress Relief: 28% for mental well-being.
- Socializing: 28% to make new friends.
- Experiences: 25% for unique experiences.
- Family Time: 18% to spend time with loved ones.
- Adrenaline: 16% for the thrill.
Source: Statista, 2021
57. Frequency of Gym Visits
Weekly Gym Attendance Frequency:
- Daily: 21% of members
- Multiple Times a Week: 38% of members
- Once a Week: 15% of members
Source: Statista 2021
58. TOP 10 Most Successful Gym Owners in 2024
- Mark Mastrov, founder of 24 Hour Fitness, whose innovative approach to round-the-clock access has made fitness more accessible to millions.
- Chris Rondeau of Planet Fitness, known for its inclusive “judgment-free” philosophy and affordable membership options, which have attracted a diverse clientele.
- David Long, CEO of Orangetheory Fitness, has revolutionized group training with heart rate-based workouts that emphasize both strength and cardio.
- Anthony Geisler of LA Fitness, who has expanded the brand into a comprehensive wellness hub.
- Michael Lee: Opened 5 new locations, reaching 100,000 total members.
- Rick Berks of Youfit Health Clubs, who focuses on creating a simplified gym experience.
- David Wang: Implemented personalized training programs, resulting in 20% increase in client satisfaction.
- Jessica Martinez: Leveraged social media, gaining 50% more followers and clients.
- Ryan Thompson: Partnered with local businesses, increasing community engagement by 40%.
- Samantha Adams: Focused on customer experience, leading to a 95% satisfaction rate.
59. Time Spent on Physical Activity
On average, Americans spend 17.4 minutes daily on sports, recreational activities, and exercise. In a detail:
- Women: Women dedicate about 15 minutes per day.
- Men: Men spend approximately 20 minutes per day.
Duration of Gym Sessions:
- 1-2 Hours: 35% of gym-goers
- 30 Minutes – 1 Hour: 21% of gym-goers
60. Usage of Convenience Items in Gyms – Members Statistics
The utilization of convenience items in gyms has become a notable aspect of member experience, with approximately 31% of gym-goers regularly using these amenities.
Convenience items include essentials such as towels, toiletries, drinks, and snacks, which enhance the overall gym experience and cater to members’ needs during workouts. This trend reflects a growing expectation for gyms to provide not only fitness equipment but also a range of supportive services that facilitate convenience and comfort.
The integration of these items can significantly impact member satisfaction; gyms that offer well-stocked convenience areas often see higher retention rates and increased member engagement.
![fitness centers](https://wod.guru/wp-content/uploads/2024/07/24.-fitness-centers.png)
61. Gym Members Statistics – Global Info
Approximately 21.2% of the U.S. population holds a gym membership, translating to around 68.9 million individuals actively participating in fitness facilities across the country. This statistic highlights a growing trend towards health and wellness, with gym memberships becoming increasingly popular as people prioritize fitness in their lifestyles.
Globally, there are over 184 million gym members, showcasing a significant rise in fitness engagement, particularly in Western countries where membership rates can reach as high as 22% in nations like Sweden and Norway.
The increase in gym memberships is indicative of a broader cultural shift towards health consciousness, with many individuals recognizing the importance of regular physical activity for overall well-being.
However, despite this growth, retention remains a challenge, as nearly 50% of new members discontinue their memberships within the first six months, often due to financial constraints or lack of engagement.
62. Usage of Sports Equipment in Gyms
- 38% of gym-goers regularly use workout equipment such as cardio machines and weights.
- 30% also use sports gear such as punching bags and martial arts equipment.
- From 2010 to 2019, treadmills and resistance machines were the top equipment choices, followed by free weights (IHRSA, 2020).
- The equipment that exhibited significant growth over the decade were rowers, treadmills, and weights (dumbbells/hand weights) (IHRSA, 2020).
- In 2019, approximately 28.3 million gym members used the treadmill (IHRSA, 2020).
63. Exercise Popularity Statistics
Only 20% of U.S. adults exercise daily. Walking is preferred by 30% of active adults, followed closely by weightlifting and using cardiovascular equipment.
The American College of Sports Medicine reports that the fitness industry is projected to grow at a rate of approximately 8.7% annually, with global gym memberships expected to reach 230 million by 2030.
Additionally, 57% of participants in a recent Strava survey indicated a preference for workouts lasting 45-60 minutes, reflecting a shift towards more manageable and focused exercise sessions.
- Favorite Group Exercise: 10% of Americans practice yoga.
- Fitness App Usage: 86.3 million adults use health apps.
Source: The Good Body
64. Cardio Equipment Statistics
Cardio equipment, including treadmills, ellipticals, and recumbent bikes, is projected to account for 65% of the total market by 2024.
The global market value of strength equipment is $950 million, with treadmills alone valued at $790 million in the United States.
Treadmills remain one of the most popular cardio fitness equipment, with a yearly growth rate of 4.3%.
65. Usage of Wellness Facilities of Gym Members
24% of gym-goers utilize wellness facilities like saunas and spas. 36% of gym-goers prioritize access to wellness amenities when selecting a gym (IHRSA).
Around 58% of gym-goers participate in wellness programs offered by fitness facilities.
Gyms offering comprehensive wellness amenities tend to have higher membership retention rates (IHRSA)
66. Preferred Types of Gym Classes and Training Sessions
- Yoga: Most popular group exercise in the U.S., with 10% participation.(The Good Body).
- High-Intensity Interval Training (HIIT): Increasing popularity due to effectiveness and efficiency (Crunch Fitness).
- Dance Fitness: Classes like Zumba remain popular for their fun and community feel. (Crunch Fitness).
- Strength Training: Favored for improving muscle strength and endurance(Glofox).
67. Usage of Professional Advice by Gym-Goers
The trend towards seeking professional advice in fitness is gaining momentum, with approximately 29% of gym-goers actively working with personal trainers. This statistic reflects a growing recognition of the value of expert guidance in achieving fitness goals, particularly among those who may feel overwhelmed by the vast array of workout options available.
Additionally, about 12% of members utilize specialized fitness programs designed for specific demographics, such as older adults or individuals with unique health needs.
- Professional Advice: 23% seek guidance on training or nutrition.
- Personal Trainers: Utilized by 29%; seen as crucial by 1 in 5 gym-goers.
- Group Classes: 85% attend group activities twice weekly; 56% less likely to cancel memberships.
Sources: IHRSA, ACSM, Statista 2021
68. Team Training by Gym-Goers – Group Classes Statistics
- 85% of gym-goers attend group activities twice weekly, with 43% visiting four times per week.
- 44% of gym attendees participate in group fitness classes.
![gym goers](https://wod.guru/wp-content/uploads/2024/07/26.-gym-goers.png)
- 21% of gym-goers utilize coached courses and team training.
- 56% of U.S. gym-goers engage in group exercise classes.
- Individuals participating in group fitness classes are 56% less likely to cancel their gym membership and more likely to renew it compared to those engaging in individual workouts.
Source: RunRepeat
![gym goers](https://wod.guru/wp-content/uploads/2024/07/27.-gym-goers.png)
69. Personal Trainers Usage among Gym-Goers
The increasing reliance on professional advice is also evident in the rising popularity of mobile fitness apps that offer personalized training plans and virtual coaching, further enhancing user engagement.
As gyms adapt to these trends, they are incorporating more certified professionals into their staff and providing educational resources to empower members in their fitness journeys.
- 29% of gym-goers utilize a personal trainer.
- Over 50% of gym-goers are more likely to visit their gyms frequently if personal training options are available.
- 1 in 5 individuals consider personal trainers (PTs) as the most crucial factor in maintaining their exercise routines.
- Personal trainer usage among gym goers in the U.S. surged by 44% between 1999 and 2019.
70. Motivational Phone Call and Activity Levels of Gym Members
Studies (The Effects of Weekly Motivational Phone Calls on Leisure Sports Activities and Physical Fitness) conducted by Badicu G. et al. on a group of fitness enthusiasts have shown that:
- Motivational phone calls increased leisure sport activities by approximately 70% in males and females aged 25–39.
- In the 40–49 years old group, males experienced a 77% increase in physical activity (PA) level due to motivational phone calls, while females saw an 18% increase.
- Weekly counseling alone, without supervised exercise, led to significant improvements in adherence to physical activity routines.
71. Usage of Online Courses and Workouts by Gym-Goers
![gym owners](https://wod.guru/wp-content/uploads/2024/07/28.-gym-owners.png)
Home workouts, boosted by virtual fitness classes and apps, offer convenience and privacy, with minimal equipment needed.
- 40% book virtual classes with new studios (Forbes, 2020).
- About 20% of gym-goers use online fitness courses.
- 85% of gym-goers do home fitness; 63% use online fitness videos or apps (Exercise).
- 52.3% of gym members own home gym equipment (Finder, 2018).
72. Changes in Gym Members Behavior: Live Streaming vs On-Demand Fitness
Recent statistics indicate that approximately 60% of gym members now utilize on-demand workout platforms, allowing them to access a diverse range of classes at their convenience.
In contrast, live streaming workouts have gained traction, with around 30% of members participating in real-time sessions that foster a sense of community and accountability. This trend reflects a broader move towards personalized fitness experiences; gyms are increasingly integrating technology to offer hybrid models that combine in-person training with digital options.
Notably, the American College of Sports Medicine reports that 43% of fitness professionals anticipate a continued rise in virtual training as part of their offerings. As members seek flexibility and variety in their workouts, gyms that effectively blend live streaming with on-demand services are better positioned to enhance member satisfaction and retention in an increasingly competitive market.
What more you should know?
- 72% prefer the flexibility of online fitness.
- 75% find home exercises easier.
- 72% exercise as much or more online than pre-pandemic.
- 75% tried live streaming; 70% used on-demand post-pandemic.
- Live streaming fitness minutes rose by 1,300% from March to August 2020.
- Mindbody app video workout usage surged 177% during COVID.
Source: RunRepeat
73. Consumer Spending on Online Fitness
Digital fitness spending rose by 30% to 35% post-pandemic.
- 75% may return to some gym routines, but 30% will spend more on online fitness.
- 40% of gym members tried online fitness from new providers.
Source: RunRepeat
74. Gyms vs. Online Fitness Statistics
Gyms now blend on-site and online workouts. 75% of virtual users also attend physical classes.
Virtual workouts boosted physical class attendance by 12%. Over half of online users also visit gyms 3x weekly.
72% of club owners now offer online services, a 25% increase since 2019 .
Source: RunRepeat
75. Average Cost of Online Fitness
- Livestreams cost $20 to $60 monthly or $10 to $20 per class.
- On-demand more affordable at $15 to $30 monthly.
- Bundled online additions average $5 to $20 extra.
Source: RunRepeat
76. Discovery of Online Workouts
- 63% discover workouts via studio websites or social media.
- 26% find live streams through friends or staying up to date; 13% find on-demand this way.
- 12% use YouTube or Google for live streams; 38% for on-demand.
Source: RunRepeat
77. Free vs Paid Online Fitness Content
- Live stream payments: 41% monthly, 19% class packs, 15% per class.
- On-demand payments: 36% monthly, 7% class packs, 5% per video.
Source: RunRepeat
78. Cost per acquisition for new gym members
The average cost per acquisition (CPA) for new gym members is a critical metric for fitness businesses, with leading clubs spending approximately $66.48 in sales and marketing costs for each new membership account. This figure encompasses various expenses, including advertising, promotions, and lead nurturing efforts aimed at attracting potential members.
The importance of monitoring CPA is underscored by the recommended lifetime value to customer acquisition cost (LTV:CAC) ratio of at least 3:1, which indicates that gyms must generate three times the revenue of their acquisition costs to ensure profitability.
Successful gyms often achieve even higher ratios, sometimes reaching 30:1, reflecting effective marketing strategies and strong member retention practices.
79. Usage of Outdoor Training Grounds by Gym-Goers
Approximately 14% of individuals who go to the gym utilize outdoor training grounds, according to data from Statista in 2021.
![gym owners](https://wod.guru/wp-content/uploads/2024/07/29.-gym-owners.png)
80. Usage of EMS-training by Gym-Goers
EMS training is used by about 14% of gym-goers, as per Statista in 2021. The EMS training market is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2021 to 2026.
Germany leads in EMS training, with a high concentration of studios and practitioners.
EMS training is popular for its time-efficiency and benefits for athletes and individuals with specific fitness goals. The effectiveness of EMS training varies based on factors like session intensity, frequency, and individual fitness levels.
Despite popularity, EMS training remains niche compared to traditional exercise methods, with adoption rates varying by region and demographic.
Source: Statista
81. Cardio vs Strength Training Statistics
- 50% of gym-goers prefer cardio activities.
- 33% focus on strength training.
Source: IHRSA 2020
82. The Average Cost to Start a Gym in the U.S.
Opening a gym involves a range of costs, which can vary widely based on the gym type.
- Home-Based Personal Training Gym: $5,000 – $10,000
- Specialty Studio (Yoga, Pilates): $15,000 – $50,000
- Small Personal Training Studio: $50,000 – $100,000
- Boutique Fitness Studio: $100,000 – $250,000
- Franchise Gym (e.g., CrossFit): $250,000 – $500,000
- Full-Service Commercial Gym: $500,000 – $1,000,000+
83. Equipment Costs Statistics
- Commercial gym equipment: $300,000-$500,000 (ABC Fitness, 2020).
- Smaller gyms: around $100,000 (ABC Fitness, 2020).
84. Percentage of Members who stick to their fitness goals
20% to 30% of gym members successfully adhere to their fitness goals over the long term. This figure highlights the challenges many face in maintaining motivation and consistency in their workout routines. Research indicates that individuals who establish specific, measurable, achievable, relevant, and time-bound (SMART) goals are significantly more likely to stick to their fitness plans.
A recent survey showed that 74.7% of respondents planned to prioritize their health in 2025, indicating a growing awareness of the importance of fitness and wellness.
85. Seasonal Trends in Gym Members Attendance
Gym attendance exhibits distinct seasonal trends that significantly influence membership dynamics and marketing strategies.
- Notably, January experiences a surge in memberships, with approximately 12% of new sign-ups occurring during this month, driven primarily by New Year’s resolutions.
- Following this initial spike, attendance typically stabilizes from February to April as members continue pursuing their fitness goals.
- However, a notable decline in attendance occurs during the summer months (May to August), with enrollments dropping by about 15% as individuals shift their focus to outdoor activities and vacations.
- The autumn months (September to October) see a rebound, with a 10-15% increase in attendance as routines normalize after the summer break.
- Interestingly, gym usage tends to decline again in November and December due to holiday festivities, prompting gyms to implement promotional offers and events to maintain engagement during this period.
86. The Impact of Social Media on Gym Membership Growth and Engagement
- TikTok Engagement: Fitness-related content on TikTok has garnered 300 billion views, videos significantly influence gym attendance (The Oracle).
- Membership Increase: Social media helped certain gyms increase membership by 20% post-pandemic (The Oracle).
- Instagram Influence: About 75% of Instagram users take action, like visiting a website, after seeing an ad (Simple Strat Blog).
- Live Video Preference: 82% of users prefer live video from brands over static posts, enhancing member engagement (Simple Strat Blog).
87. Most Effective Marketing Channels for Gym Memberships
According to the latest 2020 data from IHRSA, 2.36% of the world’s population, which totals 7.8 billion people, are members of a gym.
70% of new memberships are generated through online platforms. Among these, social media stands out as a powerful tool; about 54% of gym-goers report discovering their gym through platforms like Instagram and Facebook, where engaging content and community-building initiatives thrive.
Email marketing remains a staple, with a staggering 99% of email users checking their inbox daily, making it an effective channel for direct communication and promotions. Furthermore, SMS marketing is gaining traction, boasting an impressive 36% click-through rate, significantly higher than traditional email campaigns.
Referral programs also play a crucial role; around 88% of individuals trust recommendations from friends and family more than any other advertising method, underscoring the power of word-of-mouth marketing.
88. Growth of Number of Gym-Goers
- Membership Rise: Over 20% of Americans now hold gym memberships, indicating increased fitness engagement (Wellness Creative Co).
- Youth Involvement Growth: 86% of Gen Z are participating in or interested in starting exercise routines (Wellness Creative Co).
- Online Fitness Growth: Online fitness market projected to reach $59 billion by 2027 (Wellness Creative Co).
- Recovery Post-Pandemic: Strong rebound in gym-goer numbers post-COVID (Smallbizgenius).
89. Leading Low-Cost yet High-Quality Options throughout the United States
- Planet Fitness: Affordable memberships, with over 2,000 locations across the United States.
- Anytime Fitness: 24/7 gym access, boasting over 4,000 gyms worldwide.
- Crunch Fitness: Budget-friendly options, offering access to diverse equipment and group fitness classes.
Source: setforset, CrunchFitness
90. Positive Onboarding Experience and Being Active
- Retention Impact: 87% of gym members who receive a positive onboarding experience remain active for at least six months (PerfectGym, Keepme).
- Initial Attendance: Effective onboarding and frequent gym visits in the first four weeks are correlated with higher long-term retention (Keepme).
- Group Classes: Offering group classes as part of the onboarding process can significantly boost member retention (TeamUp).
91. Mental Health Programs in Gym Memberships
The integration of mental health programs within gym memberships is gaining traction, reflecting a growing recognition of the connection between physical fitness and mental well-being.
65% of people who incorporate light exercise into their schedule noted having enhanced mental health.
78% of gym-goers report enhanced mental health benefits from regular exercise, with many citing improvements in mood and stress management. Notably, a survey conducted by ukactive revealed that 55% of new gym members join specifically to manage health conditions, highlighting the dual focus on physical and mental health.
92. Exercise and Mental Well Being Statistics
- About 45% of individuals engaging in 30-60 minutes of exercise 3-5 times weekly experienced improved mental health.
![fitness and health consciousness](https://wod.guru/wp-content/uploads/2024/07/31.-fitness-and-health-consciousness.png)
- Depression: Consistent physical activity may lower the likelihood of depression in adults by 26%.
- Panic Disorder: For patients with panic disorder, physical exercise can alleviate symptoms of anxiety by as much as 60%.
- General Mental Illness: Routine physical activity led to a significant decrease in mental illness symptoms for 40% of participants.
- Dementia: Regular exercise may lower the risk of developing dementia by about 30%.
- Stress Management: 23% of American adults use exercise as a strategy to cope with stress (APA Survey).
- Mood Enhancement: 70% of individuals with depression experience mood improvements from exercise.
- Academic Performance: School-aged children who engage in regular physical activity see a 20% increase in academic scores.
- Mood Boost: Just 20 minutes of fitness activity can elevate mood for up to 12 hours.
Source: Gitnux, 2024
93. 2020 Federal Fitness Standards Overview
- 24.2% of adults met both aerobic and muscle-strengthening guidelines in 2020.
- 28.3% of men and 20.4% of women met fitness standards; rates drop with age.
- Hispanic men and non-Hispanic White women are most/least likely to meet standards.
- Higher income adults (200%+ federal poverty level) are more likely to meet guidelines.
94. Discrimination in a Gym or Fitness Center – Statistics
- 40% of LGBTQ+ individuals encounter homophobic behavior in sports settings.
- 21% of transgender and non-binary people avoid gyms due to discrimination fears.
- 90% of gym-goers worry about others’ opinions.
- 42% experience appearance-based anxiety.
- 38% of Gen-Z cite “fear of judgment” as a gym dislike reason.
95. Disabled Gym Members Statistics
Only 45.2% of U.S. adults with mobility disabilities engage in any aerobic activity within gym settings.
- Adherence to Workout Guidelines: Roughly 39.5% of these individuals meet either or both the aerobic and muscle-strengthening guidelines recommended for physical health.
- Popular Gym Activity: Walking is the dominant activity for those with mobility disabilities attending gyms, accounting for 34.0% of the exercise undertaken.
- Efforts for Better Access: Ongoing initiatives aimed at enhancing safe and accessible walking or wheelchair use in fitness studios and gyms are essential for lowering the barriers to gym participation for individuals with mobility disabilities.
- Growth in Attendance: Although gym attendance by individuals with disabilities has doubled, they still only represent 2.5% of the total gym-going population.
![fitness and health goals](https://wod.guru/wp-content/uploads/2024/07/32.-health-and-fitness-goals.png)
96. Seniors Gym Members – Statistic
The participation of seniors (aged 55 and older) in gym memberships has seen a remarkable increase, growing by 231% over the past two decades.
This surge reflects a significant shift in attitudes toward fitness among older adults, who are increasingly recognizing the importance of maintaining physical health for overall well-being.
Currently, seniors account for about 18% of total gym memberships in the U.S., indicating a growing engagement with fitness facilities. Programs specifically designed for this demographic, such as SilverSneakers, have contributed to this trend by providing tailored fitness options and access to over 16,000 gyms nationwide. A
97. Diversity in the Fitness Industry
A study shows that 81.3% of health club members in the United States are Caucasian. Black or Hispanic trainers hold fewer than 20% of personal training certifications.
In 2019, only 27% of gym members were people of color. Worldwide, fewer than half of the fitness clubs maintain a gender-balanced workforce.
Approximately 81% of fitness professionals believe the industry falls short in promoting diversity and inclusion. 30% of minorities cite the absence of culturally appropriate fitness facilities as a barrier to gym membership.
While the US leads in health and wellness business markets, only 14% of these businesses are minority-owned. Minority fitness operators report less comfort in seeking financial support than their majority counterparts, with only 48% feeling confident versus 86%.
Source: Gitnux, 2024
98. Gym Owners Salary – Statistics
- Gym owners’ average salary in the U.S. ranges from $49,000 in North Carolina to $82,275 in Washington.
- Monthly pay varies from $4,083 to $6,856; hourly wages range from $23.56 to $39.56.
- Salary disparities influenced by gym size, location, competition, owner’s experience and education.
- Highest paid in Washington ($82,275/year) and lowest in North Carolina ($49,000/year).
Source: ZipRecruiter
99. TOP 10 High-Paying Jobs in Fitness Industry
- Fitness Engineer: $117,205 per year
- Health Club Manager: $92,352 per year
- Physical Therapist: $82,384 per year
- Fitness Apparel Designer: $67,593 per year
- Holistic Health and Fitness Program Director: $54,233 per year
- Fitness Manager: $49,843 per year
- Registered Dietitian: $47,294 per year
- Physical Education (P.E.) Teacher: $46,785 per year
- Sports Massage Therapist: $45,993 per year
- Nutritionist: $41,258 per year
Source: Indeed, 2023
100. Gym users and abuse of prescription drugs![fitness and health goals](https://wod.guru/wp-content/uploads/2024/07/33.-health-and-fitness-goals.png)
- U.S. Legislation: Steroids were classified as controlled substances in 1990, aiming to curb misuse.
- General Prevalence: An estimated three million Americans use steroids.
- Youth Experimentation: Between 2.7% and 2.9% of young adults have tried steroids at least once.
- Prevalence in Gyms: Between 15%-30% of weight trainers in American gyms report using steroids, indicating significant usage within fitness communities.
- Risks of Polypharmacy:High instances of polypharmacy are prevalent, including dangerous practices such as needle sharing.
- Non-Athlete Users: The vast majority (nearly 80%) of steroid users are non-athletes, primarily using these drugs to enhance their physical appearance.
- Steroid Dosages: Over half of the steroid users in the U.S. are reported to administer doses greater than 1000 mg per week.
- Injection Practices and Drug Sources: Nearly all steroid users (close to 100%) self-administer via intramuscular injection, often using risky techniques.
- Source of Drugs: Most obtain their drugs from unregulated sources, including makeshift labs.
101. Surprising Gym-Related Statistics
- Income Influence: Higher earners spend three times more at the gym than lower earners, according to Nuffield Health.
- Gym Social Scene: Half of gym-goers use it for socializing or dating, as found by Kettler’s research.
- Chocolate Cravings: Gym attendees are 18% more likely to indulge in chocolate bars, reports Market Research World.
- Genetic Factors: Genetics may influence exercise persistence, as per Iowa State University’s research.
- New Year’s Fade: Many quit the gym within 24 weeks, despite the January sign-up surge, notes the Fitness Industry Association.
- Attendance Dishonesty: Around 13% of respondents in Kettler’s study admitted to lying about gym attendance.
Source: Realbuzz
102. Best Credit Cards For Gym Membership Of April 2024
- Citi Custom Cash® Card
- U.S. Bank Cash+® Visa Signature® Card
- The Platinum Card® from American Express
- Bilt World Elite Mastercard®
- Capital One Venture Rewards Credit Card
- The World of Hyatt Credit Card
- Prime Visa
Source: Forbes, 2024
![gym goers](https://wod.guru/wp-content/uploads/2024/07/34.-gym-goers.png)
FAQ
How many people go to the gym in 2024?
Over 64 million Americans have gym memberships, reflecting substantial gym engagement.
How many gyms are in the US?
The United States hosts approximately 41,370 gyms.
What percentage of Americans go to the gym?
Over 1 in 5 Americans hold a gym membership.
How has the pandemic changed the fitness industry?
The pandemic significantly increased the adoption of online fitness solutions and affected physical gym attendance, pushing the industry towards more digital and home-based fitness products.
How many members does the average gym have?
The average gym in the U.S. has around 1,551 members.
What percentage of gym memberships go unused?
About 67% of gym members never actually use their membership.
How many people in the US actually go to the gym?
As of the latest statistics, around 64.19 million Americans hold gym memberships, suggesting a high number of gym goers.