The fitness industry is booming, and so is the influence of its digital stars. With millions of followers and engaging content, these fitness influencers are more than just social media personalities.
They’re shaping workout routines, diet trends, and the overall perception of wellness. From bodybuilding champions to yoga gurus, this diverse group of individuals is inspiring people worldwide to prioritize their health and fitness.
The fitness landscape is constantly evolving, with new faces emerging and established stars expanding their reach. These individuals have the power to motivate, educate, and entertain, making them invaluable assets in the fitness industry. From sharing workout tips to promoting healthy lifestyles, their impact is undeniable.
Influencers are taking advantage of all opportunities to grow their personal business, including working with personal training software or Create Your Fitness App (No-Code Fitness App Builder).
Whether you’re a seasoned gym-goer or just starting your fitness journey, following these influencers can provide you with endless inspiration, motivation, and knowledge.
Key Takeaways
- Diverse fitness niches: The list covers influencers across various fitness areas such as strength training, bodybuilding, yoga, home workouts, and holistic wellness, allowing followers to find guidance tailored to their specific fitness goals.
- Global reach: These influencers have significant followings on platforms like Instagram, YouTube, and fitness apps, with some boasting millions of followers worldwide. Their content ranges from motivational posts to detailed training programs.
- Inspiration and expertise: The featured fitness influencers are a mix of professional athletes, trainers, and social media personalities who share their personal fitness journeys, offering both inspiration and practical fitness advice.
- Impact on fitness trends: Many of these influences have shaped global fitness trends, popularizing workout routines, diet plans, and fitness challenges. Their ability to produce high-quality content consistently has earned them a loyal audience.
Categories of fitness influencers
Fitness influencers have carved out various niches in the social media landscape, catering to different aspects of health and wellness. Many fitness enthusiasts have amassed millions of followers by showcasing their workout routines, nutrition advice, and lifestyle tips.
A growing trend among these influencers is to launch their own brands; many now sell fitness apparel, supplements, or digital products like workout plans and recipe books. The most valuable fitness enthusiast often combine practical workout demonstrations with motivational content, creating a loyal following that views them as both fitness experts and lifestyle gurus.
Some have even expanded beyond social media, writing fitness ebooks or launching apps to further engage their audience or work as fitness consultants.
The fitness influencer landscape is diverse, encompassing a wide range of categories that cater to different interests and goals. Some of the most prominent categories include:
- Gym-Based Influencers: Best gym influencers focus on weightlifting, bodybuilding, and strength training content.
- Cardio and HIIT Influencers: Specializing in high-intensity interval training, running, and endurance workouts.
- Yoga and Flexibility Influencers: Promoting mindfulness, stretching, and yoga-based routines.
- Nutritional and Wellness Influencers: Sharing diet tips, meal plans, and holistic wellness practices.
- Fitness Apps Influencers: Influencers who offer exclusive content through custom branded fitness apps (e.g., WodGuru).
- Fitness trainers and coaches: Offering personalized programs, guidance to help others – they are experts.
- Fitness apparel brands and ambassadors who promote their products through influencer partnerships.
- Bodybuilders and strength training enthusiasts who focus on muscle building, weight lifting, and overall physical transformation
10 biggest fitness influencers
The world of fitness influencers features a select group of individuals who have garnered millions of followers and significantly impacted the health and wellness industry. The biggest influencers not only promote fitness and healthy lifestyles but also sell fitness apparel and products, serving as motivational figures for fitness enthusiasts worldwide.
Their reach and engagement make them some of the most prominent voices using the best gym quotes in the fitness community, shaping trends and inspiring countless individuals to pursue their health goals.
1. Kayla Itsines
Kayla Itsines is an Australian personal trainer and co-founder of the Sweat app, known for her Bikini Body Guide (BBG) programs. She focuses on women’s fitness and health and has built a massive fitness empire.
- Followers: 15,8M (Instagram)
- Platform: Instagram, Sweat App
- Income (estimated): $17 M/year
2. Tibo InShape
Tibo InShape is a French fitness lover known for his gym influencer content and commitment to a healthy lifestyle. He shares workout routines, nutrition tips, and lifestyle advice across multiple platforms.
- Followers: 11,5M (Instagram)
- Platform: Instagram, YouTube, TikTok
- Income (estimated): $1.5 M/year
3. Jeff Cavaliere (ATHLEAN-X)
Jeff Cavaliere (ATHLEAN-X) is one of the most popular fitness influencers, renowned strength coach and physical therapist known for his science-based approach to fitness and injury prevention. His YouTube channel, with over 14 million subscribers, offers expert workout tips and training advice. Formerly a head physical therapist for the New York Mets.
- Followers: 14M (YouTube)
- Platform: YouTube
- Income (estimated): $8 M/year
4. Michelle Lewin
A Venezuelan fitness coach, model and famous fitness influencer, Lewin shares workout routines and influencer content, and has developed her own fitness apps and supplement line.
- Followers: 16M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $1,2 M/year
5. Simeon Panda
A UK-based fitness entrepreneur and bodybuilder, Panda is known for his motivational workout videos and fitness programs, and has a strong presence in the fitness apparel market.
- Followers: 8,1M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $1 M/year
6. Joe Wicks (The Body Coach)
A British fitness coach and author, Wicks is known for his HIIT workouts and healthy eating plans, and has gained popularity through his engaging online content.
- Followers: 4.7M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $1 M/year
7. Cassey Ho (Blogilates)
Pilates instructor and creator of Blogilates, a YouTube channel with over 6 million fitness community. Known for her engaging workout routines and body-positive content, she’s a leading voice in online fitness with her POP Pilates program and activewear line.
- Followers: 6M (YouTube)
- Platform: YouTube, Instagram
- Income (estimated): $6 M/year
8. Christian Guzman
Christian Guzman is a fitness entrepreneur, YouTuber, and founder of Alphalete Gym and 3D Energy. Known for his motivational vlogs, he’s a prominent figure in the fitness industry, with a successful apparel brand and multiple businesses.
- Followers: 1,1M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $12 M/year
9. Chloe Ting
Chloe Ting is a popular Australian YouTuber famous for her viral fitness challenges and home workouts. With over 26 million followers, she’s known for easy-to-follow programs that have gained global recognition.
- Followers: 26M (YouTube)
- Platform: YouTube
- Income (estimated): $10 M/year
10. Whitney Simmons
Whitney Simmons is a fitness influencer and Gymshark athlete known for her positive and relatable work out influencers content. With 3.6 million followers, she shares gym routines and wellness tips, inspiring a broad fitness community.
- Followers: 3.9M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $3 M/year
10 most popular social media fitness influencers
In the digital age, fitness influencers have become powerful forces inspiring millions to lead healthier, more active lifestyles. From workout routines to nutritional advice, these influencers shape the way we think about fitness and wellness.
Explore the top 10 social media fitness influencers who have captivated audiences with their gym captions, expertise, passion, and relatable personalities.
1. Joey Swoll
An American fitness influencer who promotes positivity in the gym community, Swoll shares workout tips and professional athletes content while advocating for self-love and acceptance.
- Followers: 4,6M (Instagram)
- Platform: Instagram
- Income (estimated): Estimated $500K/year
2. Jen Selter
An American fitness model and influencer, Selter gained fame for her fitness photos on Instagram, promoting a healthy lifestyle and body positivity.
- Followers: 13,8M (Instagram)
- Platform: Instagram
- Income (estimated): Estimated $800K/year
3. Massy Arias
A certified health coach and fitness influencer, Arias focuses on holistic wellness and empowerment, offering workout programs and fitness content.
- Followers: 2,9M (Instagram)
- Platform: Instagram
- Income (estimated): $400K/year
4. Emily Skye
An Australian fitness model and entrepreneur, Skye promotes realistic fitness and wellness practices, including her own line of health and beauty products.
- Followers: 2,6M (Instagram)
- Platform: Instagram
- Income (estimated): $500K/year
5. Chris Bumstead
Chris Bumstead is one of the best fitness influencers and a professional athlete known for winning multiple Mr. Olympia Classic Physique titles. His massive social media influ and effective marketing strategies have attracted a broader public to his content and training methods.
- Followers: 24,1M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): Estimated $1.2M/year
6. Chris Heria
A calisthenics expert and fitness influencer, Heria shares workout routines and fitness products through his brand, THENX, focusing on bodyweight training.
- Followers: 1.7M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $700K/year
7. Ulisses Junior
A fitness icon, one of the top instagram workout influencers and bodybuilders. Ulisses shares his fitness ways and training tips, motivating followers to pursue their fitness goals through hard work.
- Followers: 8M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $900K/year
8. Lazar Angelov
A fitness model and entrepreneur, Angelov shares intense workout routines and content, focusing on bodybuilding and aesthetics.
- Followers: 6,2M (Instagram)
- Platform: Instagram
- Income (estimated): $500K/year
9. Kai Greene
A professional and natural bodybuilding influencer and actor, Greene combines fitness with performance art, inspiring followers with his unique approach to bodybuilding.
- Followers: 7.3M (Instagram)
- Platform: Instagram
- Income (estimated): $800K/year
10. Lisa Migliorini
Lisa Migliorini is an Italian fitness influencer known for her running and fashion content, Migliorini combines fitness advice with lifestyle and fashion tips.
- Followers: 2.4M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $400K/year
10 top female fitness influencers
In 2024, the fitness influencer landscape is dominated by a diverse array of personalities who are shaping the industry with their innovative approaches, motivational content, and expert advice. Among the most followed fitness influencers are women!
These women fitness influencers, along with other top fitness influencers, are inspiring a new generation of fitness enthusiasts and driving the growth of the virtual fitness market, which is projected to surpass $250 billion by 2030.
1. Natacha Oceane
Natacha Oceane is a renowned fitness influencer and social media person who is known for her science-backed fitness content. She simplifies complex fitness concepts and shares her own fitness routines, making her a trusted name in the sports fitness industry.
- Followers: 2 M (YouTube)
- Platform: YouTube, Instagram
- Income (estimated): $1.5 M/year
2. Anna Victoria
Anna Victoria is a leading female fitness influencer and fitness trainer who created the Fit Body App. She shares her fitness way and offers workout plans, helping women worldwide achieve their health goals through influencer marketing.
- Followers: 1.2 M (Instagram)
- Platform: Instagram, Fit Body App
- Income (estimated): $2 M/year
3. Kelsey Wells
Kelsey Wells is a well-known female fitness influencer and creator of the PWR fitness app. She empowers women through her fitness content, promoting strength and confidence in the fitness world.
- Followers: 3 M (Instagram)
- Platform: Instagram, Sweat App
- Income (estimated): $2.5 M/year
4. Krissy Cela
Krissy Cela is a fitness trainer and social media personality who co-founded the EvolveYou fitness app. She is a top figure in influencer marketing, sharing her fitness ways and selling fitness apparel through her brand.
- Followers: 3,3M (Instagram)
- Platform: Instagram, YouTube, EvolveYou App
- Income (estimated): $2 M/year
5. Caroline Girvan
Caroline Girvan is a popular fitness instructor and female fitness influencer with a dedicated following. Known for her home workout programs, she simplifies complex fitness concepts and inspires others with her personal fitness space.
- Followers: 3,2 M (YouTube)
- Platform: YouTube
- Income (estimated): $2 M/year
6. Brittany Coutu
Brittany Coutu is a fitness coach and social media person focused on strength training in the sports fitness industry. Her fitness posts highlight her own journey and expertise in achieving long-term results.
- Followers: 269 K (Instagram)
- Platform: Instagram
- Income (estimated): $700,000/year
7. Lauren Drain
Lauren Drain is a fitness influencer and trainer known for transforming her own fitness space into a successful career in the fitness globe. She motivates her audience because she produces high quality content centered on strength and health.
- Followers: 4 M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $1.5 M/year
8. Heidi Somers (Buff Bunny)
Heidi Somers is a leading female fitness influencer who built the Buff Bunny Collection, a successful fitness apparel brand. She shares her fitness journey and runs one of the most recognized brands in influencer marketing.
- Followers: 1,6 M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $2 M/year
9. Sophie Guidolin
Sophie Guidolin is a fitness instructor and social media personality specializing in women’s health. As a renowned fitness influencer, she shares her personal fitness journey and sells fitness programs tailored for women.
- Followers: 543,000 (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $1 M/year
10. Meggan Grubb
Meggan Grubb is a female fitness influencer and social media person who is known for her relatable fitness content and lifestyle posts. She inspires others with her fitness way and promotes wellness in the fitness universe.
- Followers: 1.3 M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $800,000/year
10 top male fitness influencers
From bodybuilders to calisthenics athletes and powerlifters, these male fitness influencers have captivated millions with their impressive physiques, expert advice, and motivational content. Find more about the top 10 influencers who have shaped the way we think about fitness and inspired countless individuals to pursue their fitness goals.
1. Fraser Wilson
Fraser Wilson is an influencer fitness coach recognized for his impressive physique and effective workouts. His content and practical advice have helped him build a strong social media presence, appealing to those seeking fitness inspiration.
- Followers: 3 M (YouTube)
- Platform: YouTube, Instagram
- Income (estimated): $1.5 M/year
2. David Laid
David Laid is a fitness influencer and social media personality famous for his aesthetic physique and transformation journey. His candid and humorous approach to fitness has gained him a broad following among younger fitness lovers.
- Followers: 4,9 M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $1.2 M/year
3. Bradley Martyn
Bradley Martyn is a well-known exercise influencer with a strong social media following and founder of Zoo Culture Gym. His candid and humorous approach, coupled with his marketing strategies, has attracted media attention and a large audience.
- Followers: 4 M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $3 M/year
4. Eddie Hall
Eddie Hall is a professional athlete and former World’s Strongest Man who has become a prominent figure in the fitness industry. His fitness method has helped him connect with a wider audience interested in strength training.
- Followers: 4,9 M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $2 M/year
5. Mike O'Hearn
Mike O’Hearn is a veteran fitness influencer and bodybuilder who has attracted significant media attention with his classic physique and longevity in the fitness scene. His effective marketing strategies and broad appeal have made him one of the most respected figures in the industry.
- Followers: 3,6 M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $1.5 M/year
6. Scott Herman
Scott Herman is a fitness influencer and social media personality known for his straightforward fitness method and training programs. His strong personal fitness brand has helped him reach a broader audience looking for practical and effective workout tips.
- Followers: 2 M (YouTube)
- Platform: YouTube, Instagram
- Income (estimated): $1 M/year
7. Jeff Seid
An American bodybuilder and fitness model who shares training advice and promotes fitness supplements. With millions of followers across social media platforms, he shares fitness advice and training routines that cater to both beginners and advanced fitness masters.
- Followers: 4,8M
- Platform: Instagram, YouTube
- Income: Estimated $600K/year
8. Ross Dickerson
Ross Dickerson is a fitness influencer with a significant social media following, particularly known for his impressive physique and own fitness journeys. His humorous approach to fitness resonates with a broader audience looking for motivation and real results.
- Followers: 5,2 M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $1 M/year
9. Rob Lipsett
Rob Lipsett is a fitness influencer and entrepreneur with a strong social media presence across multiple platforms. Known for his effective marketing strategies and engaging content, he appeals to a broader public audience interested in fitness and lifestyle.
- Followers: 673,000 (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $800,000/year
10. Calum Von Moger
Calum Von Moger is a professional athlete and fitness influencer who gained fame by portraying Arnold Schwarzenegger in “Bigger.” His social media presence and marketing strategies have attracted significant media attention, training routines and a global audience.
- Followers: 3.2 M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $1.8 M/year
10 top workout influencers
These top workout influencers have gained significant recognition for their innovative training techniques, engaging content, and ability to connect with their audiences. With millions of followers across various social media platforms, they inspire people to adopt healthier lifestyles through effective workout routines, nutritional advice, and personal stories of transformation.
As we explore the 10 top workout influencers, you’ll discover the diverse approaches they take to fitness and the profound impact they have on their communities, encouraging countless individuals to push their limits and achieve their fitness goals.
1. Pamela Reif
Pamela Reif is a social media influencer, fitness lover and sensation known for producing high-quality content, including home workouts and yoga routines. Despite her young age, she has attracted significant media attention with her balanced lifestyle and motivational posts.
- Followers: 9,1 M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $4 M/year
2. Alexia Clark
Alexia Clark is an influencers fitness expert recognized for her practical advice and versatile workout routines. She produces high-quality content and runs a successful workout app, making her a go-to resource for those seeking varied training plans.
- Followers: 2,5 M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $1 M/year
3. MadFit (Maddie Lymburner)
Maddie Lymburner, known as MadFit, is a social media influencer who offers home workouts, dance exercises, and yoga routines. She provides practical advice on maintaining a balanced lifestyle and has gained popularity for her engaging, high-quality content.
- Followers: 8 M (YouTube)
- Platform: YouTube, Instagram
- Income (estimated): $3 M/year
4. Kali Burns
An Australian personal trainer, Burns shares balanced training and nutrition advice, focusing on sustainable fitness practices and lifestyle.
- Followers: 1,1M (Instagram)
- Platform: Instagram
- Income (estimated): $300K/year
5. Big Ramy
Big Ramy (Mamdouh Elssbiay) is a professional bodybuilder and Mr. Olympia champion, renowned for his massive physique and dominance in the fitness world. As one of the most successful athletes in bodybuilding, he shares training routines and fitness advice that inspire fitness enthusiasts globally.
- Followers: 5,2 M (Instagram)
- Platform: Instagram
- Income (estimated): $ 600K / year
6. Sydney Cummings
Sydney Cummings is an influencers fitness coach who offers high-quality workout content tailored for all fitness levels. She focuses on social fitness, delivering motivational content and practical advice through her popular workout app and YouTube channel.
- Followers: 1,6 M (YouTube)
- Platform: YouTube
- Income (estimated): $1 M/year
7. Tiffiny Hall
Tiffiny Hall is a social media influencer, fitness expert, and yoga teacher who focuses on a balanced lifestyle. She has attracted significant attention for her holistic approach, combining practical advice on fitness, wellness, and mental health.
- Followers: 237,000 (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $500K/year
8. Martyn Ford
Martyn Ford is a renowned fitness influencer, actor, and professional bodybuilder known for his towering height and muscular physique. With a significant social media audience, he shares intense training routines and motivational content, attracting fitness lovers worldwide.
- Followers: 4,6M (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $400K/year
9. Sascha Barboza
Sascha Barboza also known as Sascha Fitness is a fitness influencer, certified nutritionist, and entrepreneur known for her expertise in fitness and healthy living. With millions of followers across social media platforms, she shares workouts that really works, nutrition tips, and motivational content tailored for women.
- Followers: 5,7M (Instagram)
- Platform: Instagram
- Income (estimated): $500K/year
10. Juice & Toya
Juice & Toya are influencer fitness trainers who create motivational content and workout routines for all fitness levels. Their practical advice and engaging social content have gained significant attention across their social media platforms.
- Followers: 1.5 M (YouTube)
- Platform: YouTube, Instagram
- Income (estimated): $900,000/year
5 health and fitness enthusiasts
The realm of health and fitness is enriched by a diverse group of enthusiasts who inspire others through their passion and dedication. These five health and fitness enthusiasts not only share their personal journeys but also provide valuable insights into maintaining a healthy lifestyle. They engage with their followers by offering workout tips, nutrition advice, and motivational content that resonates with a broad audience.
1. Dr. Mike Varshavski (Doctor Mike)
Dr. Mike is one of the top health and fitness influencers, blending medical expertise with practical fitness tips. With millions of followers across social media platforms, he provides advice on health, training routines, and balanced living, making fitness accessible for enthusiasts worldwide.
- Followers: 10 M (YouTube)
- Platform: YouTube, Instagram
- Income (estimated): $7 M/year
2. Thomas DeLauer
Thomas DeLauer is a health and exercise influencer known for his focus on nutrition, keto, and intermittent fasting. With a large social media following, he offers training programs and fitness tips that help fitness lovers optimize their health and fitness journeys.
- Followers: 3 M (YouTube)
- Platform: YouTube
- Income (estimated): $3 M/year
3. Tanya Poppett
Fitness trainer and influencer known for HIIT, functional fitness, and mobility workouts. Tanya Poppett is a popular fitness influencer offering dynamic training routines and workout equipment tips. With millions of followers across social media platforms, she shares fitness journeys and practical exercises tailored for fitness enthusiasts of all levels.
- Followers: 600,000 (Instagram)
- Platform: Instagram, YouTube
- Income (estimated): $800,000/year
4. Adriene Mishler (Yoga with Adriene)
Adriene Mishler is a leading health and fitness influencer, renowned for her “Yoga with Adriene” channel. With millions of followers, she offers accessible yoga training routines and fitness advice that resonate with beginners and enthusiasts alike, promoting holistic wellness.
- Followers: 1,3 M (Instagram)
- Platform: YouTube, Instagram
- Income (estimated): $2 M/year
5. Kelly LeVeque
Kelly LeVeque is a health and fitness influencer specializing in nutrition and balanced living. She shares fitness advice and training programs focused on overall wellness, inspiring fitness lovers to improve their health through practical, science-backed advice across her social media platforms.
- Followers: 533,000 (Instagram)
- Platform: Instagram
- Income (estimated): $1 M/year
FAQ
Yes, fitness influencers can get paid in various ways, including brand sponsorships, affiliate marketing, paid partnerships, and selling their own fitness programs or products. The amount they earn depends on their follower count, engagement rate, niche, and level of influence.
A fitness influencer is someone who shares fitness-related content, such as workout routines, nutrition tips, and lifestyle advice, on social media platforms. They build a strong following and engage their audience through consistent content, often becoming trusted sources for fitness inspiration, motivation, and advice.
You can find fitness influencers on platforms like Instagram, YouTube, TikTok, and fitness apps. To discover relevant influencers, you can search fitness-related hashtags, explore influencer marketing platforms like AspireIQ or Upfluence, or browse popular fitness accounts within your niche.
