Do you listen to gym podcasts as a fitness business owner, but don’t create them yourself? Do you think this would be a good way to build one of the pillars of your gym marketing?
Check out this list of standout podcasts in your industry. Find out what’s currently being talked about the most and what might be missing in the area of expert guest interviews. If you want to start your adventure as an author of podcast episodes, find your niche, get inspired and get started!
Key Takeaways
- Most good gym podcasts can be found on Spotify.
- Whether you are a nutrition coach, a personal growth specialist, or a sports psychology graduate, you can start the adventure of creating your own health and fitness podcast.
- Podcast episodes currently cover the topics of healthy diet, good sleep, how to effectively lose weight, but also running a fitness business.
- Use a gym membership app or your social media gym content to spread the podcasts you want your clients to meet.
Most Popular Fitness Podcasts on Spotify
The Fitness Business Podcast – Business strategies for gym owners.
Mind Pump: Raw Fitness Truth – Honest discussions on fitness trends and myths.
BarBend Podcast – Strength sports and fitness industry insights.
The Strength Running Podcast – Training tips for runners and general fitness enthusiasts.
Fit Pro Business Podcast – Client acquisition and business tips for fitness professionals.
Group Fitness Real Talk – Insights into group fitness class success.
Fitness Marketing Mastery Podcast – Marketing strategies for fitness entrepreneurs.
The Gym Lords Podcast – Advice for maximizing gym profitability.
The Business of Fitness Podcast – Financial and operational tips for fitness businesses.
The PTDC Podcast – Professional development for personal trainers.
15 Notable Fitness Podcasts
Here’s a curated list of top fitness and wellness podcasts that gym owners can draw inspiration from in 2024. Each podcast provides unique insights, strategies, and trends that can help boost a gym owner’s marketing, customer engagement, and business growth strategies.
These podcasts can serve as valuable resources, helping gym owners craft better marketing strategies, enhance customer engagement, and build stronger, more profitable businesses. Whether focusing on digital marketing, community building, or business management, there’s plenty of inspiration to draw from.
1. The Fitness Business Podcast
Focused on the business side of fitness, this podcast offers expert advice on gym operations, marketing strategies, and industry trends. It features interviews with top leaders in the fitness industry.
Inspiration for Gym Owners: Learn about proven marketing techniques, client retention strategies, and how to adapt to evolving market demands.
2. Mind Pump: Raw Fitness Truth
A blend of fitness, wellness, and real talk, Mind Pump is hosted by fitness veterans who discuss training tips, fitness myths, and business insights. Their straightforward approach and varied topics make it a popular listen.
Inspiration for Gym Owners: Get ideas for content marketing by sharing relatable, debunking myths, and providing authentic advice that resonates with your audience.
3. The PTDC Podcast (Personal Trainer Development Center)
Targeted at personal trainers and gym owners, this podcast covers topics such as client psychology, service pricing, and building a strong brand.
Inspiration for Gym Owners: Understand how to train staff to better connect with clients and differentiate your gym by offering tailored services.
4. BarBend Podcast
This podcast focuses on strength sports, fitness trends, and industry news. It features guest athletes, trainers, and experts.
Inspiration for Gym Owners: Take notes on emerging fitness trends and stories to create fresh marketing content that positions your gym as cutting-edge.
5. Fit Pro Business Podcast
This podcast delves into business tips, client acquisition, and marketing strategies specifically for fitness entrepreneurs.
Inspiration for Gym Owners: Gather insights on how to scale your business, enhance social media outreach, and foster client relationships.
6. The Strength Running Podcast
While centered on running, this podcast also covers broader fitness and performance topics, including training methodologies and coaching strategies.
Inspiration for Gym Owners: Use this content to diversify your class offerings or build specialized programs (e.g., running clubs or marathon training workshops).
7. Fitness Founders Podcast
This podcast explores the journeys of fitness entrepreneurs and what it takes to build a thriving gym or fitness brand. It offers actionable advice from industry insiders.
Inspiration for Gym Owners: Be inspired by stories of other gym owners and entrepreneurs who’ve grown their businesses through innovative practices and strong branding.
8. Marketing Secrets by Russell Brunson
Although not solely focused on fitness, Russell Brunson’s podcast discusses impactful marketing techniques that can be applied to any business. It includes funnel strategies, content creation, and customer engagement tips.
Inspiration for Gym Owners: Adapt Brunson’s marketing funnel tactics to attract new members, promote special programs, and boost retention.
9. Group Fitness Real Talk
This podcast caters specifically to group fitness professionals, covering topics such as class programming, instructor tips, and how to cultivate community.
Inspiration for Gym Owners: Gain ideas on hosting standout group classes and fostering a tight-knit, loyal community at your gym.
10. The Gym Lords Podcast
Focused on helping gym owners maximize profitability and streamline their business operations. It features interviews with successful gym owners and fitness industry experts.
Inspiration for Gym Owners: Pick up techniques for increasing revenue, building a strong team, and reducing overhead without sacrificing quality.
11. The Business of Fitness Podcast
This podcast provides a no-nonsense approach to managing the finances, marketing, and expansion of fitness ventures. It’s designed for fitness professionals who want to understand the nuts and bolts of business growth.
Inspiration for Gym Owners: Learn financial planning tips and operational hacks that will help keep your gym profitable and sustainable.
12. Fitness Marketing Mastery Podcast
Specifically focused on marketing strategies for fitness professionals, this podcast covers social media marketing, branding, and niche targeting.
Inspiration for Gym Owners: Use their insights to refine your social media content, launch effective email campaigns, and craft compelling brand stories.
13. The Fit CMO Podcast
This podcast is dedicated to fitness marketing and sales, discussing trends, customer behavior, and tools for better client acquisition.
Inspiration for Gym Owners: Get updated on the latest marketing tech and client outreach methods to enhance your gym’s digital presence.
14. The New Health Club Podcast
Ideal for gym owners and managers, this podcast shares leadership tips, industry challenges, and the latest health club innovations.
Inspiration for Gym Owners: Learn how to lead a team effectively and incorporate new tech to improve member experience.
15. The Fitness Entrepreneur Podcast
Targets individuals looking to build a personal brand or scale a fitness business. It covers digital marketing, brand building, and effective client engagement.
Inspiration for Gym Owners: Tap into strategies for creating a brand identity that extends beyond the gym floor and into online spaces.
2024 Fitness Podcast Trends for Gym Owners
The Gym Owner’s Podcast: Your Burning Questions Answered!
1. Wearable Technology and Integration
Podcasts continue to highlight the use of wearable tech and smart devices to optimize training and track fitness metrics, influencing personalized training plans and member engagement.
Fitness podcasts in 2024 discuss how fitness software is revolutionizing operations. These platforms streamline class scheduling, automate membership management, and provide marketing tools to engage clients. Gym owners are encouraged to leverage this technology for enhanced efficiency, member experience, and data-driven decision-making thanks to the gym reporting module.
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3. Mental Health and Wellness
There’s a growing emphasis on how exercise supports mental health, positioning gyms as part of holistic wellness routines. This is an opportunity for gym owners to market programs as not just physical but also emotional wellness solutions.
4. Targeting Diverse Age Groups
- Older Adults: Fitness programs specifically designed for seniors are being discussed for their benefits in maintaining health and mobility.
- Youth Development: Engaging younger audiences through targeted athletic development programs remains a key topic.
5. Hybrid and Mobile Solutions
Fitness podcasts discuss the continued rise of mobile apps and hybrid models that combine digital workouts with in-person training. Gym owners can incorporate these features to appeal to tech-savvy members. If you want to follow the newest trends, read more about the best apps for gym owners.
6. Exercise for Weight Loss
Despite broader wellness concepts, many still pursue fitness primarily for weight loss. Podcasts recommend programs that focus on this while educating clients on total wellness.
7. Workplace Wellness Programs
Corporate health solutions are popular topics as gyms expand their offerings to include workplace wellness initiatives, addressing stress reduction and productivity.
8. Certification and Professional Standards
Employing certified fitness professionals is a key focus, ensuring that trainers meet high standards and enhance member trust.
Fitness Podcast Tips for Gym Owners
You may be a gym owner but are currently just a passive listener to fitness podcasts. Knowing the trends you read about above, you already know what is worth talking about in the fitness space.
So, maybe you should start running your own programs? Or distribute valuable content from other authors to your gym members? This way you show your versatility and commitment to education. If you are considering introducing this part of your business, read on.
Sharing Video or Podcast Content
Do you know of educational, valuable content from the fitness industry, even if you are not the author? Share it with your clients. It shows that you’re engaged in their fitness journey, without being possessive and praising only your own company.
However, if you link to a valuable video in your custom branded fitness app, your clients will receive such a message, with your logo, from your communication channel. Clever.
If you are the author of a cool podcast, exercise series, or valuable video, deliver it to your customers using useful technology. You can create a fitness app that will serve this purpose, but also for communication with gym members, organizing payments and other facilities.
To share valuable content with your customers, such as podcasts, videos, or graphics, don’t forget about your gym social media channels. This is another great way to build brand recognition.
However, if you are really ambitious and feel that you would be a great speaker for fitness podcasts, check out: starting a sports podcast.
FAQ
Podcasts for gym entrepreneurs focus on the business and management side of running fitness facilities. They provide insights on marketing strategies, client acquisition, staff training, operational efficiency, and industry trends. These podcasts often feature successful gym owners and fitness experts who share their experiences, tips for growth, and the latest in fitness tech and customer engagement strategies. Listening to these can help gym owners stay informed, innovate their services, and optimize their business practices for better profitability and member satisfaction.
Steps to start a gym podcast that help build brand presence and community engagement.
- Pick a Niche: Focus on gym management, member stories, or fitness trends.
- Plan Content: Create a schedule for topics and guest interviews.
- Get Equipment: Use quality mics and editing software like Audacity.
- Choose a Host: Use platforms like Anchor or Podbean for distribution.
- Record & Edit: Ensure clear audio and add music for appeal.
- Branding: Design an engaging logo and catchy name.
- Promote: Share on social media, collaborate with influencers.
- Engage: Respond to listener feedback and host interactive Q&A.
- Choose Your Niche: Focus on specific sports, analysis, interviews, or sports history.
- Plan Content: Create episode ideas and scripts.
- Get Equipment: Invest in quality microphones and editing tools.
- Select a Platform: Use hosting sites like Anchor for distribution.
- Promote Your Podcast: Use social media and collaborate with sports influencers.
Profitability varies widely but typically starts with consistent 5,000–10,000 downloads per episode for ad revenue. Smaller podcasts can still profit through sponsorships, premium content, and merchandise.
Yes, starting a podcast can be profitable, though it often takes time. Revenue streams include ads, sponsorships, listener donations, and merchandise. Profitability depends on niche selection, audience size, and monetization strategy.
