In an era where information flows nonstop, a well-designed fitness newsletter is a beacon of personalized engagement, cutting through the noise and delivering value directly to subscribers’ inboxes.
By delivering valuable content, inspiring stories and exclusive offers, you can foster loyalty, encourage engagement and ultimately increase revenue.
Whether you’re a gym owner, personal trainer, fitness influencer or wellness brand, this comprehensive guide is designed to equip you with the knowledge and inspiration to create newsletters that resonate, engage and convert.
In this guide, we’ll walk through the landscape of fitness newsletters, exploring why they remain a key component of any successful fitness marketing strategy. We’ll unpack the statistics that show their effectiveness, explore the psychology behind what makes subscribers click, and provide a step-by-step roadmap for creating newsletters that your audience will look forward to.
But we won’t stop there. We’ll showcase 50 of the best fitness newsletters in the industry, analyzing what sets them apart and how you can apply these winning strategies to your own communications.
From content ideas that spark motivation to design tips that catch the eye, we’ve assembled a treasure trove of insights that will spark your creativity. We’ll explore how gym management software like WodGuru is revolutionizing fitness marketing automation, enabling the delivery of personalized content at scale.
Get ready to discover how to create a fitness newsletter that will stand out from the crowd and help you achieve your business goals.
Key Takeaways
- Newsletters can be a secret weapon: Fitness newsletters are a powerful tool for building brand loyalty and driving member engagement.
- Crafting content: Engaging newsletter articles that get readers pumped about nutrition, wellness, and workouts are key to keeping subscribers hooked.
- Segmentation: Personalized content is the key to reducing unsubscribes and fostering long-term loyalty.
- Automation: Tools like WodGuru make it easy to send, and track your fitness newsletters.
- Step-by-Step guide: Creating a compelling newsletter involves defining your goals, understanding your audience, planning content, and choosing the right mailing tools for automation and analytics.
- Marketing and branding: Your newsletter is an extension of your brand. Consistent design, voice, and messaging help reinforce your brand identity while keeping members informed and motivated.
Why do fitness newsletters matter?
Fitness newsletters serve as a powerful tool for gyms and fit professionals to engage with their audience, providing valuable content that keeps members informed and motivated. They help build brand familiarity and establish a memorable brand personality, ultimately driving member acquisition and retention.
In summary, fitness newsletters are an essential component of effective marketing strategies in the fitness industry. They enhance member engagement, improve retention rates, and build brand loyalty by delivering valuable content and fostering a sense of community. By leveraging the power of newsletters, gyms can create lasting relationships with their members and ultimately drive business growth.
Good to know!
Segmented emails have a 14.31% higher open rate compared to non-segmented ones, highlighting the importance of targeting specific audience groups for improved engagement.
What is the meaning of a newsletter?
A newsletter is a periodic publication, either printed or electronic, that provides information about the activities, updates, and news of an organization or business. Typically sent to members, customers, or subscribers, newsletters serve as a vital communication tool that keeps the audience informed and engaged.
Email marketing is just as important as sms marketing for gyms! This is one of the strategies to use for fitness business ideas.
Newsletter role in gym members engagement
Fitness newsletters play a crucial role in keeping members engaged with their gym or fitness center. It makes sense, as does investing in the Gym Membership App (Member App).
By consistently delivering relevant content – such as workout tips, nutrition advice, and updates on class schedule – newsletters help members feel informed and motivated. This ongoing communication reinforces the gym’s commitment to supporting members on their fitness journeys, making them more likely to participate in classes and events.
Benefits of Fitness Newsletters
- Consistent Communication: Regular newsletters ensure that members stay updated on gym news, future events, and promotions, reinforcing their connection to the gym.
- Personalized Content: Tailoring content to meet the specific interests of members – such as workout tips, nutrition advice, and stories – enhances engagement and makes members feel valued.
- Promotions: Newsletters are an effective way to promote special offers, referral programs, and events, encouraging members to take advantage of opportunities and stay active.
- Educational Material: Providing informative articles and resources helps members make informed decisions about their fitness journeys, positioning the gym as a trusted source of knowledge.
The benefits of having weekly newsletter
A weekly fitness newsletter is an invaluable tool for gyms and fitness centers, offering a range of benefits that can significantly enhance member experience and engagement. By providing consistent communication, personalized content, gym promotions ideas, and educational material, newsletters help keep members motivated, informed, and connected with your brand. This ultimately leads to higher retention rates and increased referrals.
What’s the primary benefits of a newsletter?
- Direct Communication: Newsletters provide a direct line of contact with customers, allowing fitness businesses to communicate without relying on social media algorithms.
- Building Trust: Regular newsletters help position fitness brands as authorities in health and fitness, fostering trust through consistent, informative content.
- Driving Revenue: By nurturing relationships and providing valuable content, newsletters can effectively drive sales and revenue for fitness businesses.
- Audience Engagement: Newsletters can include a variety of content such as workout tips, nutrition advice, member success stories, and events, keeping subscribers engaged and informed.
Think about it!
E-mail marketing has an impressive return on investment (ROI) of $36 for every $1 spent. This makes it one of the most effective marketing channels, even in an era of rising social media and mobile marketing.
Why should you share exciting announcements with email marketing?
How fitness newsletter can boost gym positions? By delivering valuable content, inspiring stories and exclusive offers, you can foster loyalty, encourage engagement and ultimately increase revenue.
By providing valuable content, inspiring stories and exclusive offers, you can foster loyalty, encourage engagement and ultimately increase revenue.
Fitness email ideas that you should know:
- Engage Your Audience Regularly: Newsletters offer a consistent touchpoint, helping you build a strong relationship with clients by providing valuable content.
- Promote Special Offers and Events: Use newsletters to share promotions, classes, or special events, driving traffic and engagement.
- Educate and Inspire: Provide workout tips, nutritional advice, and motivational content that keeps your audience inspired and motivated.
- Build Community and Brand Loyalty: Create a sense of belonging by sharing member stories, highlighting achievements, and fostering a supportive community.
- Drive Revenue and Upsell Opportunities: Promote new memberships, personal training sessions, or merchandise through targeted newsletter campaigns.
Creating the best fitness newsletters - guide step by step
Creating an effective fitness newsletter is essential for engaging your members, providing valuable content, and promoting your gym’s offerings. Here’s a step-by-step guide to help you craft the best fitness newsletters that resonate with your audience and drive results.
Step 1: Define your gym newsletter ideas goals
Before you start designing your newsletter, it’s crucial to establish clear objectives. Determine what you want to achieve with your newsletter, whether it’s increasing class attendance, driving traffic to your website, or enhancing member engagement. Having specific goals will guide your content creation and overall strategy.
Step 2: Know your gym and fitness target audience
Understanding your audience is key to creating relevant content. Segment your email list based on demographics, interests, and fitness levels. This allows you to tailor your newsletter to meet the specific needs of different groups, ensuring that your content is engaging and valuable to each segment.
Step 3: Choose a compelling newsletter name
Selecting an engaging and memorable name for your gym’s newsletter is a crucial step in establishing a strong connection with your members. Craft a name that reflects your gym’s brand and mission, making it easily recognizable. The right name serves as a warm up to the content inside, instantly capturing attention and setting the tone for what readers can expect.
When crafting your newsletter’s name, consider incorporating elements that reflect your gym’s unique brand identity and core mission. For instance, if your gym focuses on high-intensity workouts, a name like “The Burn Bulletin” or “Peak Performance Press” could be fitting. If you regularly introduce new classes, you might opt for something like “FitFusion Update” or “Evolution Fitness”.
Research shows that newsletters with catchy, relevant names have higher open rates and engagement levels. Consider using action words, fitness-related puns, or alliteration to make your newsletter name more memorable.
Remember, your newsletter name should align with your overall brand voice – whether it’s serious and professional or fun and energetic. Test a few options with a small group of members to gauge their response before making a final decision. A well-chosen name will not only attract readers but also reinforce your gym’s brand with every edition.
Step 4: Plan your content strategy - get fresh ideas
A well-rounded content strategy is key to creating engaging gym newsletters that members look forward to receiving. The key is to strike a balance between promotional content and valuable, engaging material that serves your readers’ fitness journey.
What to write about in a newsletter?
- Educational Content:
- Workout tips and exercise tutorials;
- Nutrition advice and healthy eating guidelines;
- Explanations of fitness trends or training methodologies.
- Motivational Material:
- Member success stories and transformations;
- Inspirational quotes from fitness leaders;
- Short, actionable challenges to boost engagement.
- Promotional Content:
- New class announcements or special events;
- Limited-time membership offers;
- Personal trainer spotlights or specialty service promotions.
- Community Building:
- Member spotlights highlighting achievements;
- Staff introductions or “behind the scenes” features;
- Upcoming social events or fitness challenges.
- Lifestyle Content:
- Healthy recipes or meal prep ideas;
- Recovery and wellness tips;
- Local health-focused events or partnerships.
Remember, the goal is to provide value while subtly promoting your gym’s offerings. Aim for a ratio of about 80% informative/entertaining content to 20% promotional material.
Content ideas for fitness newsletters
- Workout of the Week: Share a new routine or challenge each week.
- Nutrition Promotion: Include good and healthy food recipes, meal plans, and diet advice.
- Member Spotlights: Highlight gyms or lose weight stories to inspire others.
- Upcoming Events: Promote special classes, gym event ideas, workshops, or community events.
- Fitness Challenges: Encourage members to join challenges and track progress eg. about muscle growth.
- Wellness Tips: Share advice on mindfulness, recovery, and self-care.
Step 5: Design your gym newsletter
A 2024 email marketing study revealed that fitness newsletters with mobile-responsive designs and clear visual hierarchies experienced a 35% higher click-through rate compared to their less optimized counterparts.
Crafting an eye-catching, on-brand newsletter design is crucial for capturing and retaining your members’ attention in today’s visually-driven digital landscape. Choose a clean, visually appealing design that aligns with your gym’s branding. Make sure it’s mobile-friendly.
How to create a newsletter that not only looks great but also effectively communicates your gym’s essence?
- Brand Alignment: Start by incorporating your gym’s color palette, logo, and fonts. This consistency reinforces brand recognition and creates a seamless experience from your physical space to digital communications.
- Clean Layout: Opt for a clutter-free design with ample white space. This approach enhances readability and allows key information to stand out. Consider a modular layout that’s easy to scan and digest quickly.
- Visual Hierarchy: Use varying font sizes, colors, and weights to guide readers through your content. Ensure headlines, subheadings, and body text are clearly differentiated.
- Engaging Imagery: Incorporate high-quality photos or graphics that resonate with your audience. Action shots of classes, before-and-after transformations, or healthy meal ideas can add visual interest and motivation.
- Mobile Optimization: With over 60% of emails opened on mobile devices, ensure your design is responsive. Test your newsletter across various devices and email clients to guarantee a smooth experience for all readers.
- Consistent Structure: Develop a template with recurring sections (e.g., “Workout of the Month,” “Member Spotlight,” “Nutrition Corner”). This familiarity helps readers navigate your content effortlessly.
- Call-to-Action (CTA) Buttons: Design clear, clickable buttons for important actions like “Book a Class” or “Read More.” Make these stand out with contrasting colors and ample padding.
- Infographics: Transform data or complex information into eye-catching visuals. This can include workout breakdowns, nutrition facts, or fitness achievement statistics.
Step 6: Use mailing tools and automation
Let’s delve into the technical aspects of newsletter creation, presenting cutting-edge tools and automation techniques that can streamline the process and increase reach.
Using mailing tools and gym automation systems is essential for fitness businesses looking to enhance their communication strategies and streamline operations. Tools like Mailchimp, ActiveCampaign, and WodGuru offer powerful features such as automation, segmentation, and analytics, making newsletter management easier and more effective.
What mailing tools can you find?
- Mailchimp: Easy-to-use platform with a drag-and-drop editor, segmentation, and analytics.
- WodGuru: It’s a perfect gym marketing software that enables fitness companies to automatically promote events and classes, keeping members informed and engaged without manual intervention. This not only saves time, but also improves the member experience by providing timely updates and relevant information.
- ActiveCampaign: Advanced marketing automation features and customer journey mapping.
- ConvertKit: Ideal for creators with features like tagging and audience segmentation.
To further streamline communication, it is crucial to connect email marketing tools with gym CRM systems and fitness booking softwares. Such integration allows data to flow seamlessly between systems, ensuring that member information is up-to-date and accessible.
For example, integrating an email marketing tool with WodGuru’s CRM capabilities allows you to segment your audience based on their preferences and behaviors, allowing for more personalized and effective communications. By automating data transfer, you can ensure that your marketing efforts are targeted and relevant, ultimately leading to higher engagement rates and better member retention.
Step 7: Set up your sending schedule
Establishing a consistent sending schedule is crucial for maintaining member engagement without overwhelming your audience. Decide on a frequency that works best for your fitness business – whether it’s weekly, bi-weekly, or monthly – and stick to it.
A weekly newsletter can keep members informed and motivated, while a bi-weekly or monthly schedule may be more suitable for in-depth content or special updates. Consistency helps build anticipation and trust, ensuring that your members look forward to receiving your communications and stay connected to your brand.
Good to know!
A study by GetResponse found that newsletters sent weekly tend to perform best, with an average open rate of 33%.
Step 8: Test, analyze, and optimize
To ensure the effectiveness of your fitness newsletters, it’s essential to test, analyze, and optimize your content and strategy continually. Track key metrics such as open rates, click-through rates, and conversions to gauge member engagement.
Experiment with different subject lines to see which ones resonate best with your audience—perhaps highlighting promotions on running shoes or health tips. If certain topics, like health and fitness challenges, yield higher engagement, focus more on those areas. By regularly reviewing these metrics and making data-driven adjustments, you can create more compelling content that meets your members’ needs and keeps them motivated.
Step 9: Create your gym and fitness newsletter
Now that you’ve defined your goals, identified your target audience, planned your content, and set up your sending schedule, it’s time to create your gym and fitness newsletter.
Here’s how to bring everything together:
- Choose a template: Select a visually appealing and mobile-friendly template that aligns with your gym’s branding. Most email marketing platforms offer customizable templates that you can easily modify.
- Craft compelling content: Write engaging and informative content that reflects your gym’s personality. Include sections for fitness tips, success stories, upcoming events, and promotions. Ensure your writing is clear, concise, and motivating.
- Incorporate visuals: Use high-quality images and graphics to enhance your newsletter. Visuals can make your content more engaging and help convey your message effectively. Consider including photos of classes, members, or events to foster a sense of community.
- Add Call-to-Actions (CTAs): Include clear CTAs that encourage members to take action, whether it’s signing up for a class, participating in a challenge, or visiting your website for more information. Make sure these buttons are easily identifiable and strategically placed throughout the newsletter.
- Proofread and test: Before sending, carefully proofread your newsletter for any errors or inconsistencies. Send test emails to yourself and your team to ensure everything displays correctly across different devices and email platforms.
- Schedule and send: Once you’re satisfied with the final product, schedule your newsletter according to the frequency you’ve established. Monitor the sending process to ensure it goes out as planned.
- Gather feedback: After sending your newsletter, encourage members to provide feedback. This can help you understand what they find valuable and what areas need improvement for future editions.
50 the best fitness newsletters ideas from real gyms
Whether you’re looking to launch your first newsletter or want to revitalize an existing one, this guide is a comprehensive resource. Now is the time to take full advantage of the potential of email marketing in the fitness world, creating newsletters that not only inform, but inspire, motivate and deliver real results for your business.
In this comprehensive guide, we’ll present more than 50 creative and effective newsletter ideas that will help you motivate, inform and excite your gym members. From workout tips and nutrition advice to gym clients stories and community events, these ideas will equip you with the tools to create a newsletter that truly resonates with your audience.
Get ready to elevate your fitness newsletters. Let’s embark on this journey to create communications that truly resonate with your audience and propel your fitness brand to new heights of engagement and success.
10 large fitness chains newsletters example
- Planet Fitness:
- Focus: Inclusive, judgment-free fitness for all levels
- Content: Monthly updates on promotions, member stories, and workout tips. Beginner-friendly workout tips, member success stories, promotions for their “No Commitment” memberships, and updates on their signature “Judgement Free Zone” initiatives.
- Gold’s Gym:
- Focus: Serious fitness and bodybuilding legacy
- Content: Advanced workout routines, expert advice for muscle building, profiles of professional athletes who train at Gold’s, and information on their latest strength training equipment.
- Anytime Fitness
- Focus: 24/7 convenience and global access
- Content: Quick workout ideas for busy schedules, updates on new gym locations worldwide, member spotlights highlighting global usage, and tips for maintaining fitness while traveling.
- Crunch Fitness:
- Focus: Fun, diverse, and trendy workout experiences
- Content: Highlights of unique class offerings (like aerial yoga or DJ-led spinning), fitness fashion trends, celebrity workout routines, and promotions for their “No Judgments” philosophy.
- LA Fitness:
- Focus: Comprehensive fitness facilities and services
- Content: Varied workout plans, information on their wide range of amenities (pools, courts, etc.), nutritional guidance, and promotions for personal training services.
- 24 Hour Fitness
- Focus: Round-the-clock fitness access and digital integration
- Content: Tips for late-night or early-morning workouts, updates on their digital fitness platforms, success stories of members with unconventional schedules, and promotions for 24/7 access.
- Equinox:
- Focus: Luxury gym fitness experience and lifestyle
- Content: High-end fitness trends, wellness and recovery tips, profiles of elite trainers, information on exclusive Equinox events, and updates on their luxury amenities.
- Life Time Fitness
- Focus: Comprehensive health, wellness, and lifestyle
- Content: Family fitness ideas, information on their spa and nutritional services, updates on kids’ programs, and tips for holistic health and wellness
- Orangetheory Fitness
- Focus: Science-backed, high-intensity interval training
- Content: Explanations of their heart-rate based workouts, success stories featuring calorie burn and weight loss, nutrition tips to complement HIIT, and promotions for first-time visitors.
- Snap Fitness
- Focus: Quick, convenient workouts with 24 hours gyms access
- Content: Time-efficient workout routines, updates on their mySnapfitness app, tips for maximizing short gym sessions, and promotions for their compact but comprehensive gym layouts
10 Boutique gyms and studios newsletters
- Barry’s Bootcamp:
- Focus: High-intensity interval training (HIIT) and strength workouts
- Content: Workout tips, success stories, nutrition advice, class schedules, and special promotions for their signature red room classes
- F45 Training
- Focus: Functional team training in a circuit-style format
- Content: New workout routines, fitness challenges, member transformations, nutrition guidance, and franchise opportunities
- SoulCycle
- Focus: High-energy indoor cycling classes
- Content: Instructor spotlights, playlist previews, motivational content, retail product updates, and community events
- Solidcore
- Focus: High-intensity, low-impact Pilates-inspired workouts
- Content: Form tips for their signature moves, client testimonials, nutrition information, class package deals, and new studio openings
- CorePower Yoga
- Focus: Various styles of yoga, including hot yoga and sculpt classes
- Content: Yoga pose tutorials, mindfulness tips, teacher training information, membership promotions, and new class format announcements
- Rumble Boxing
- Focus: Boxing-inspired group fitness classes
- Content: Boxing technique tips, workout of the week, trainer profiles, class package deals, and branded apparel releases
- Pure Barre
- Focus: Low-impact barre workouts
- Content: Barre technique explanations, before-and-after stories, lifestyle content, retail product features, and new class format introductions
- YogaWorks
- Focus: A variety of yoga styles and meditation classes
- Content: Yoga philosophy, teacher training programs, workshop announcements, online class offerings, and wellness articles
- The Bar Method
- Focus: Ballet-inspired barre workouts
- Content: Exercise modifications, instructor highlights, client success stories, pregnancy and postpartum workout tips, and studio updates
- SLT (Strengthen Lengthen Tone)
- Focus: Megaformer-based Pilates workouts
- Content: Proper form guides, muscle group focus of the week, client transformations, nutrition tips, and information on private training options
5 Personal trainers and coaches newsletters
- Simeon Panda
- Focus: Bodybuilding and muscle-building techniques
- Content: Detailed workout splits, nutritional advice for muscle gain, motivational content, training tips for specific muscle groups, and updates on Simeon’s fitness apparel line
- Christian Guzman
- Focus: Fitness lifestyle and entrepreneurship
- Content: Behind-the-scenes looks at running a fitness business, workout routines, nutrition plans, updates on Alphalete clothing releases, and promotional information for fitness events and expos
- Whitney Simmons
- Focus: Women’s strength training and wellness
- Content: Full-body workout routines, form guides for weightlifting exercises, mental health and self-care tips, reviews of fitness apparel and accessories, and healthy recipe ideas
- Massy Arias
- Focus: Functional fitness and holistic health
- Content: Home and gym workout plans, nutritional guidance emphasizing whole foods, mindfulness practices, postpartum fitness tips, and information on Massy’s supplement line
- Chloe Ting
- Focus: At-home workouts and fitness challenges
- Content: Free workout program announcements, exercise form tutorials, healthy meal prep ideas, fitness myths debunked, and updates on Chloe’s activewear collaborations
5 Online fitness programs and apps
- Peloton
- Focus: Engaging members with fresh content and celebrating their fitness journey.
- Content: Peloton’s newsletters highlight new class launches, introduce popular instructors, and showcase member milestones to build community. Members receive updates on upcoming classes, new music playlists, and special events, creating an exciting and dynamic fitness experience.
- Fitbod
- Focus: Personalized strength training and workout optimization.
- Content: Fitbod’s newsletters provide tailored workout suggestions based on user data, focusing on strength training tips and progress tracking. Subscribers receive detailed guides on improving performance, tips for achieving fitness goals, and notifications about app updates or new features that enhance the personalized fitness experience.
- MyFitnessPal Focus:
- Focus: Nutrition tracking and community-driven motivation.
- Content: MyFitnessPal’s newsletters center around nutrition tracking, offering guides on how to effectively use the app, along with healthy recipes and meal planning tips. They also feature user gym stories and success anecdotes, encouraging community engagement and inspiring members to stay consistent with their fitness and nutrition goals.
- Beachbody
- Focus: At-home fitness programs and holistic health advice.
- Content: Beachbody’s newsletters focus on delivering at-home workout program updates, launching new fitness series, and sharing nutrition advice. Subscribers get information on the latest workouts, including HIIT and yoga, as well as tips on maintaining a balanced diet, promoting a complete wellness experience from home.
- Obé Fitness
- Focus: Fun, interactive workouts and building a fitness community.
- Content: Obé Fitness newsletters emphasize fun, engaging workout routines and wellness tips. They frequently promote community challenges, offer wellness advice, and feature content on mindfulness and self-care. Subscribers are encouraged to take part in live classes and join interactive challenges, creating an inclusive and motivating environment.
5 Fitness industry news
- Club Industry
- Focus: Comprehensive coverage of fitness industry trends, business insights, and updates on leading fitness brands.
- Content: Business strategies, market analysis, technology trends, and interviews with industry leaders.
- IHRSA (International Health, Racquet & Sportsclub Association)
- Focus: News and developments in the global fitness industry, including insights on gym management and member engagement.
- Content: Industry reports, legislative updates, fitness business trends, and global events.
- Fitness Business Insider by FitNation
- Focus: Industry-specific news tailored for gym owners and fitness entrepreneurs, focusing on innovation and growth.
- Content: Fitness business strategies, member retention tips, technology solutions, and industry forecasts.
- Wellness Living Insights
- Focus: News and insights on wellness and fitness industry trends, helping businesses stay competitive.
- Content: Marketing tips, client management strategies, industry updates, and tech trends in the fitness sector.
- Gym Owner Monthly
- Focus: Aimed at fitness facility owners, this newsletter provides key insights into running and scaling a successful gym.
- Content: Gym management tips, financial planning, industry interviews, and marketing strategies.
5 Fitness and gym equipment newsletters
- Power Systems
- Focus: Comprehensive updates on the latest fitness equipment, accessories, and training solutions.
- Content: New product releases, equipment usage tips, workout ideas, and discounts on gym equipment brands.
- Rogue Fitness
- Focus: News on cutting-edge strength and conditioning equipment for gyms and fitness enthusiasts.
- Content: New gear launches, equipment reviews, workout techniques, and updates on popular fitness events.
- Perform Better
- Focus: A trusted resource for functional training equipment and educational content.
- Content: Product highlights, equipment use tutorials, and training tips for both gym professionals and gym owners.
- Life Fitness
- Focus: Industry leader providing updates on commercial-grade fitness equipment and innovative training solutions.
- Content: New product innovations, equipment maintenance tips, case studies, and gym setup inspiration.
- Technogym
- Focus: Premium fitness equipment and digital solutions for high-end gyms and wellness centers.
- Content: Latest in smart gym equipment, connected fitness technology, and design ideas for modern fitness facilities.
5 Holistic health and fitness centers newsletters
- Exhale Spa
- Focus: Mindfulness and holistic wellness through fitness and relaxation.
- Content: Exhale Spa’s newsletters focus on mindfulness practices, offering tips on yoga, Pilates classes, and stress-relief techniques. Subscribers receive updates on upcoming wellness workshops, guided meditation sessions, and holistic health tips, promoting a balance between fitness and mental well-being.
- Y7 Studio
- Focus: Hot yoga and mindfulness for physical and mental balance.
- Content: Y7 Studio’s newsletters highlight hot yoga sessions and mindfulness practices that blend physical and mental health. They promote community events, share updates on class schedules, and provide insights into building mental clarity through meditation and yoga, fostering a strong, connected community.
- True Food Kitchen (Wellness Brand)
- Focus: Healthy eating and integrative wellness.
- Content: True Food Kitchen’s newsletters focus on delivering healthy, nourishing recipes alongside wellness tips. They provide insights on food’s role in overall health, offer seasonal recipes, and announce upcoming wellness workshops, aiming to inspire healthier eating habits and a balanced lifestyle.
- Mindbodygreen
- Focus: Integrative health and mental wellness.
- Content: Mindbodygreen’s newsletters emphasize a holistic approach to health, offering a mix of fitness programs, mental wellness advice, and integrative health tips.
- The Class by Taryn Toomey
- Focus: Transformative fitness and meditation for emotional and physical release.
- Content: The Class by Taryn Toomey’s newsletters center around transformative movement practices, combining fitness with emotional healing.
5 Fitness professionals and influencers newsletters
- Jillian Michaels
- Focus: Personalized fitness and nutrition plans for a healthier lifestyle.
- Content: Jillian Michaels’ newsletters provide personalized training plans tailored to different fitness levels, along with healthy food recipes designed to support weight loss and muscle gain. Subscribers also receive motivational advice, tips on achieving long-term fitness goals, and exclusive offers on her fitness programs and products.
- Kayla Itsines (Sweat App)
- Focus: Engaging workout challenges and community-driven fitness.
- Content: Kayla Itsines’ newsletters focus on weekly workout challenges designed to keep users motivated and on track. They also include fitness tips, success stories from the Sweat community, and updates on new programs or features in the Sweat app, fostering a supportive, results-driven fitness environment.
- Jeff Cavaliere (ATHLEAN-X)
- Focus: Science-based training and injury prevention.
- Content: Jeff Cavaliere’s newsletters are packed with science-backed workout routines, emphasizing strength and conditioning. Subscribers receive injury prevention tips, performance-enhancing techniques, and workout guides designed to help athletes and fitness enthusiasts optimize their training and avoid common injuries.
- Joe Wicks (The Body Coach)
- Focus: Accessible fitness routines and nutrition for everyone.
- Content: Joe Wicks’ newsletters center around HIIT (High-Intensity Interval Training) workouts and simple, healthy recipes. His emails include motivational content to inspire people of all fitness levels to stay active and eat healthily, with a focus on making fitness accessible and enjoyable for everyone.
- Cassey Ho (Blogilates)
- Focus: Pilates, nutrition, and body positivity.
- Content: Cassey Ho’s newsletters focus on her signature Pilates routines, meal plans, and body positivity advice. She offers practical tips on improving flexibility, strength, and well-being while promoting a healthy and positive relationship with body image. Subscribers also receive updates on new workout challenges and her activewear line.
FAQ
Good gym ideas include a variety of engaging and informative content to keep members motivated. Some examples are:
- Workout of the Week: Featuring instructional videos to guide members through new exercises or new gym equipment brands.
- Nutrition Recipes: Sharing healthy meal planning advice and recipes.
- Member Spotlights: Highlighting a member of the month to celebrate achievements.
- Challenges and Quizzes: Hosting regular fitness challenges with prizes to encourage participation.
- Health and Fitness Trends: Providing insights into the latest industry news and research.
A fitness newsletter should contain a mix of valuable content that keeps members informed and engaged. Key elements to include are:
- Exercise tips and guides: Practical advice on workouts and wellness.
- Class and personal trainer spotlights: Updates on new classes or trainers joining the gym.
- Success members story: Testimonials and achievements from members to inspire others.
- Upcoming challenging: Information about challenges, workshops, or promotions.
- Exclusive offers: Discounts or special deals for newsletter subscribers.
A gym newsletter stands out when it offers personalized, engaging, and visually appealing content. Customization based on members’ preferences (e.g., tailored workouts or tips), eye-catching design, and interactive elements like fitness challenges or surveys help increase engagement. Clear, concise messaging and exclusive offers also make newsletters more appealing and impactful.
The email format for Anytime Fitness typically follows a clean, professional structure that includes their logo and brand colors, along with concise and engaging content. It often starts with a welcoming message, followed by workout tips, class schedules, promotions, and a clear call to action such as booking a class or renewing a membership. Their emails focus on simplicity and easy navigation to encourage interaction.
