{"id":6979,"date":"2021-11-04T20:12:00","date_gmt":"2021-11-04T20:12:00","guid":{"rendered":"https:\/\/wod.guru\/?p=6979"},"modified":"2026-09-18T12:08:40","modified_gmt":"2026-09-18T12:08:40","slug":"co-klubowicze-tak-naprawde-kupuja-gdy-przychodza-na-trening","status":"publish","type":"post","link":"https:\/\/wod.guru\/pl\/blog\/co-klubowicze-tak-naprawde-kupuja-gdy-przychodza-na-trening\/","title":{"rendered":"Co klubowicze kupuj\u0105, przychodz\u0105c na trening?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6979\" class=\"elementor elementor-6979\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a8776 e-flex e-con-boxed e-con e-parent\" data-id=\"d7a8776\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-594c85d elementor-widget elementor-widget-text-editor\" data-id=\"594c85d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nie ka\u017cdy z Twoich klubowicz\u00f3w trenuje, bo to kocha, i nie ka\u017cdy z nich jest sportowcem. Je\u015bli tak jest \u2013 to sytuacja idealna, bo wtedy to w\u0142a\u015bnie motywacja sama pozwala im przychodzi\u0107 na zaj\u0119cia. Ale cz\u0119sto motywacja do trening\u00f3w pochodzi z zupe\u0142nie innego miejsca \u2013 klubowicz przychodzi, bo chce uzyska\u0107 konkretny efekt, a sam trening jest dla niego tylko drog\u0105 do celu. Sprawd\u017a, jak to zrozumie\u0107 i wykorzysta\u0107 w sprzeda\u017cy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b11675 e-con-full e-flex e-con e-child\" data-id=\"7b11675\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4cd38 elementor-widget elementor-widget-heading\" data-id=\"0e4cd38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kluczowe wnioski<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-061f788 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"061f788\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M10 8L14 12L10 16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Klubowicze nie kupuj\u0105 karnetu, tylko efekt:<\/b> trening jest dla wielu z nich tylko drog\u0105 do celu, nie celem samym w sobie.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M10 8L14 12L10 16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Prawdziwa motywacja bywa nieoczywista nawet dla samego klubowicza:<\/b> to rola trener\u00f3w i recepcji, \u017ceby j\u0105 odkry\u0107.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M10 8L14 12L10 16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Ludzie kupuj\u0105 obraz na \u015bcianie, a nie m\u0142otek:<\/b> sprzedawaj efekt i emocje, nie sam\u0105 us\u0142ug\u0119 treningow\u0105.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M10 8L14 12L10 16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>S\u0142uchanie klubowicz\u00f3w to podstawa sprzeda\u017cy:<\/b> pozw\u00f3l im m\u00f3wi\u0107 o sobie i uwa\u017cnie s\u0142uchaj, po co naprawd\u0119 przyszli.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M10 8L14 12L10 16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>U\u0142atwiaj podj\u0119cie decyzji:<\/b> proste, szybkie zapisy na zaj\u0119cia zwi\u0119kszaj\u0105 szans\u0119, \u017ce klubowicz zostanie z Tob\u0105 na d\u0142u\u017cej.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d8ed1 elementor-widget elementor-widget-heading\" data-id=\"43d8ed1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Dlaczego klubowicze naprawd\u0119 przychodz\u0105 na trening?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7001c elementor-widget elementor-widget-text-editor\" data-id=\"7b7001c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Je\u015bli motywacja klubowicza pochodzi z mi\u0142o\u015bci do treningu, nie musisz zach\u0119ca\u0107 go do systematyczno\u015bci \u2013 sam wraca. Ale z punktu widzenia finansowego karnet kosztuje tyle samo niezale\u017cnie od motywacji, wi\u0119c to, po co naprawd\u0119 do Ciebie przychodzi klubowicz, decyduje o tym, jak d\u0142ugo z Tob\u0105 zostanie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bef4c58 elementor-widget elementor-widget-heading\" data-id=\"bef4c58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Obraz i m\u0142otek: czego naprawd\u0119 szukaj\u0105 Twoi klubowicze?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-def1d7a elementor-widget elementor-widget-text-editor\" data-id=\"def1d7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To w\u0142a\u015bnie rola trener\u00f3w, instruktor\u00f3w i recepcji jest tu kluczowa \u2013 to oni odnajduj\u0105 w klubowiczach ich prawdziw\u0105 motywacj\u0119, kt\u00f3ra nierzadko zaskakuje nawet ich samych.<\/p><ul><li><strong>Przyk\u0142adem niech b\u0119dzie obraz i m\u0142otek:<\/strong> chcemy powiesi\u0107 obraz, ale kupujemy m\u0142otek \u2013 mimo \u017ce to obraz daje nam przyjemno\u015b\u0107, a m\u0142otek jest tylko narz\u0119dziem po drodze.<\/li><li><strong>Prawdziw\u0105 potrzeb\u0105 nie jest posiadanie karnetu:<\/strong> klient kupi od Ciebie tylko to, co zaspokoi jego potrzeb\u0119 \u2013 nie Twoj\u0105.<\/li><li><strong>Twoim celem jest sprzeda\u0107 karnet i zatrzyma\u0107 klubowicza na d\u0142u\u017cej:<\/strong> a to wymaga zrozumienia, po co on tak naprawd\u0119 przyszed\u0142.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6e198 elementor-widget elementor-widget-heading\" data-id=\"5a6e198\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Jak sprzedawa\u0107 to, czego naprawd\u0119 potrzebuj\u0105 klubowicze?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f82ffa elementor-widget elementor-widget-text-editor\" data-id=\"4f82ffa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Dowiedz si\u0119, po co przychodzi ka\u017cdy klubowicz:<\/strong> rozmawiaj, b\u0105d\u017a przyjazny, pomocny i ciekawy drugiego cz\u0142owieka \u2013 pozw\u00f3l mu m\u00f3wi\u0107, najcz\u0119\u015bciej o sobie, i s\u0142uchaj uwa\u017cnie.<\/li><li><strong>U\u0142atwiaj podj\u0119cie decyzji:<\/strong> niech zapisy na zaj\u0119cia b\u0119d\u0105 szybkie i przyjemne \u2013 w <a href=\"https:\/\/wod.guru\/pl\/\">WodGuru<\/a> robimy to tak: <a href=\"https:\/\/wod.guru\/pl\/blog\/zapisy-online-w-klubie-fitness\/\">zapisy online w klubie fitness<\/a>.<\/li><li><strong>Sprzedawaj marzenie, nie m\u0142otek:<\/strong> to nie sam trening kupuj\u0105 klubowicze, tylko wizj\u0119 efektu i dobre samopoczucie, kt\u00f3re im gwarantuje.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8d5b04 e-con-full e-flex e-con e-child\" data-id=\"d8d5b04\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4b9e5 elementor-widget elementor-widget-heading\" data-id=\"ca4b9e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chcesz sprzedawa\u0107 wi\u0119cej? Zacznij od prostych zapis\u00f3w w WodGuru<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d265938 elementor-widget elementor-widget-text-editor\" data-id=\"d265938\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chcesz przeczyta\u0107 wi\u0119cej o sprzeda\u017cy w klubie? Si\u0119gnij do naszego wpisu: <a href=\"https:\/\/wod.guru\/pl\/blog\/5-sposobow-na-zwiekszenie-dochodow-w-klubie-fitness\/\">5 sposob\u00f3w na zwi\u0119kszenie dochod\u00f3w w klubie fitness<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3893751 elementor-widget elementor-widget-heading\" data-id=\"3893751\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336a3b0 elementor-widget elementor-widget-toggle\" data-id=\"336a3b0\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5391\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-5391\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Dlaczego klubowicze rezygnuj\u0105, mimo \u017ce trening im pomaga?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-5391\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-5391\"><p>Cz\u0119sto dlatego, \u017ce nikt nie odkry\u0142 ich prawdziwej motywacji \u2013 zamiast sprzedawa\u0107 efekt, kt\u00f3rego szukaj\u0105, sprzedaje si\u0119 tylko wej\u015bcie na sal\u0119.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5392\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-5392\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Jak odkry\u0107, czego naprawd\u0119 szuka klubowicz?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-5392\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-5392\"><p>Rozmawiaj z nim i uwa\u017cnie s\u0142uchaj \u2013 klubowicze sami zdradzaj\u0105 swoj\u0105 motywacj\u0119, je\u015bli dasz im przestrze\u0144, \u017ceby o sobie opowiedzieli.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5393\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-5393\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Co zwi\u0119ksza szans\u0119, \u017ce klubowicz zostanie na d\u0142u\u017cej?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-5393\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-5393\"><p>Zrozumienie jego celu oraz wygodne, szybkie zapisy na zaj\u0119cia, kt\u00f3re nie staj\u0105 na drodze do podj\u0119cia decyzji.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nie ka\u017cdy z Twoich klubowicz\u00f3w trenuje, bo to kocha, i nie ka\u017cdy z nich jest sportowcem. Je\u015bli tak jest \u2013 to sytuacja idealna, bo wtedy to w\u0142a\u015bnie motywacja sama pozwala im przychodzi\u0107 na zaj\u0119cia. Ale cz\u0119sto motywacja do trening\u00f3w pochodzi z zupe\u0142nie innego miejsca \u2013 klubowicz przychodzi, bo chce uzyska\u0107 konkretny efekt, a sam trening [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-6979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zarzadzanie-klubem-fitness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co klubowicze kupuj\u0105, przychodz\u0105c na trening?<\/title>\n<meta name=\"description\" content=\"Klubowicze nie kupuj\u0105 karnetu, tylko efekt, kt\u00f3rego szukaj\u0105. 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