{"id":19195,"date":"2025-02-14T15:26:05","date_gmt":"2025-02-14T15:26:05","guid":{"rendered":"https:\/\/wod.guru\/?p=19195"},"modified":"2025-03-11T10:36:38","modified_gmt":"2025-03-11T10:36:38","slug":"jak-pozyskac-klubowiczow-bez-budzetu","status":"publish","type":"post","link":"https:\/\/wod.guru\/pl\/blog\/jak-pozyskac-klubowiczow-bez-budzetu\/","title":{"rendered":"Case Study: Jak pozyska\u0107 20 nowych klubowicz\u00f3w bez bud\u017cetu na marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19195\" class=\"elementor elementor-19195\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a9a2e e-flex e-con-boxed e-con e-parent\" data-id=\"e9a9a2e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdcb17a elementor-widget elementor-widget-text-editor\" data-id=\"fdcb17a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nie masz du\u017cego bud\u017cetu na marketing i brakuje Ci sta\u0142ych klient\u00f3w?<\/span><\/p><p><span style=\"font-weight: 400;\">W tym artykule zobaczysz, jak mo\u017cna przeprowadzi\u0107 skuteczn\u0105 akcj\u0119 marketingow\u0105 praktycznie bez ponoszenia koszt\u00f3w, kt\u00f3rej efektem s\u0105 nowi klubowicze i znacznie wi\u0119kszy comiesi\u0119czny przych\u00f3d Twojego biznesu w bran\u017cy fitness!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-688ba18 e-con-full e-flex e-con e-child\" data-id=\"688ba18\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa61b01 elementor-widget elementor-widget-heading\" data-id=\"aa61b01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Realna akcja w butikowym klubie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef38ee4 elementor-widget elementor-widget-text-editor\" data-id=\"ef38ee4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0\u201eW 2025 trenuj\u0119 w FISie!\u201d to realna akcja marketingowa, kt\u00f3r\u0105 FIS studio przeprowadzi\u0142o w grudniu 2024 i styczniu 2025 roku.<\/p><p>FIS studio jest klubem sportowym, kt\u00f3ry dzia\u0142a w centralnej Polsce, w ok. 20 tys. mie\u015bcie.<\/p><p>Akcja przynios\u0142a 20 sta\u0142ych klient\u00f3w, co przy karnecie za 170 z\u0142 zwi\u0119ksza przych\u00f3d o 40 800 z\u0142 rocznie!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9785ebe elementor-widget elementor-widget-text-editor\" data-id=\"9785ebe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Przeczytaj, jak FIS studio krok po kroku opowiada o wszystkich etapach akcji i dzieli si\u0119 jej prawdziwymi wynikami, a tak\u017ce zostawia Ci gotowe tre\u015bci, kt\u00f3re zosta\u0142y u\u017cyte podczas akcji.<\/span><\/p><p><span style=\"font-weight: 400;\">Po to, \u017ceby Ci\u0119 zainspirowa\u0107 i da\u0107 punkt wyj\u015bcia do dzia\u0142ania \ud83d\ude0a<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e908d1 e-con-full e-flex e-con e-child\" data-id=\"5e908d1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60145e2 elementor-widget elementor-widget-heading\" data-id=\"60145e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Podsumowanie case study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c97807e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c97807e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M10 8L14 12L10 16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b> Zwi\u0119ksz przychody: <\/b>Tego typu akcja pozwala przyci\u0105gn\u0105\u0107 co najmniej 20 sta\u0142ych klient\u00f3w, co przy karnecie za 170 z\u0142 zwi\u0119ksza  przych\u00f3d o 40 800 z\u0142 rocznie!<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M10 8L14 12L10 16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Nie generuj koszt\u00f3w:<\/b> Jedyny koszt tego typu kampanii to Tw\u00f3j czas oraz ok. 300 z\u0142 wydane na SMS\u2019y.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M10 8L14 12L10 16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Wyznacz cel:<\/b> Je\u015bli planujesz akcj\u0119 marketingow\u0105 w swoim klubie, zacznij od wyznaczenia celu i zaplanowania drogi do jego osi\u0105gni\u0119cia. Dzi\u0119ki temu b\u0119dziesz wiedzie\u0107, jak dzia\u0142a\u0107. Przejrzysto\u015b\u0107 i jasny cel pomo\u017ce te\u017c Ci zmotywowa\u0107 zesp\u00f3\u0142 i samego siebie.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M10 8L14 12L10 16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Koryguj plan na bie\u017c\u0105co:<\/b> Nie b\u00f3j si\u0119 korygowa\u0107 planu na bie\u017c\u0105co, je\u015bli uznasz, \u017ce co\u015b nowego mo\u017ce Wam pom\u00f3c. To tylko plan!<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M10 8L14 12L10 16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Nie b\u00f3j si\u0119 spr\u00f3bowa\u0107:<\/b> Odwagi! Przy braku bud\u017cetu jedyne, co inwestujesz, to czas Twojego zespo\u0142u.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M10 8L14 12L10 16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Dzia\u0142aj ca\u0142y rok:<\/b> Tak\u0105 akcj\u0119 mo\u017cesz przeprowadzi\u0107 nie tylko w styczniu, ale tak\u017ce na pocz\u0105tku marca lub wrze\u015bnia, wykorzystuj\u0105c kolejny strza\u0142 motywacji w\u015br\u00f3d ludzi \ud83d\ude0a<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1d1fa elementor-widget elementor-widget-heading\" data-id=\"9c1d1fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ETAP 1: Przygotowanie akcji\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4191280 elementor-widget elementor-widget-heading\" data-id=\"4191280\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Krok 1. Zdefiniuj cel i grup\u0119 docelow\u0105\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca41017 elementor-widget elementor-widget-text-editor\" data-id=\"ca41017\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cel, jaki sobie postawili\u015bmy to 20 podpisanych um\u00f3w cz\u0142onkowskich na dzie\u0144 zako\u0144czenia akcji marketingowej. Cena abonamentu to 170 z\u0142 miesi\u0119cznie. Chcieli\u015bmy zwi\u0119kszy\u0107 przych\u00f3d klubu o 3400 z\u0142 miesi\u0119cznie.<\/span><\/p><p><span style=\"font-weight: 400;\">Okre\u015blili\u015bmy, kto b\u0119dzie odbiorc\u0105 ca\u0142ej komunikacji.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20d7289 e-con-full e-flex e-con e-child\" data-id=\"20d7289\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c58f4 elementor-widget elementor-widget-heading\" data-id=\"e3c58f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dwie g\u0142\u00f3wne grupy docelowe:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d0038 elementor-widget elementor-widget-text-editor\" data-id=\"96d0038\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Nieaktywni klienci klubu<\/strong> zebrani w bazie klient\u00f3w (~2200 kontakt\u00f3w)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Osoby obserwuj\u0105ce social media<\/strong>, kt\u00f3re by\u0107 mo\u017ce nigdy nie mia\u0142y okazji trenowa\u0107 w FIS studio (~5-6 tys. obserwuj\u0105cych)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a697b elementor-widget elementor-widget-heading\" data-id=\"75a697b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Krok 2. Opracuj zasady i harmonogram\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c67d9 elementor-widget elementor-widget-text-editor\" data-id=\"24c67d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Na tym etapie odpowiedzieli\u015bmy sobie na kilka pyta\u0144:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Co jest lead magnetem akcji?<\/strong><p>Potrzebowali\u015bmy czego\u015b, co sk\u0142oni potencjalnego klubowicza do tego, \u017ceby chcia\u0142 trenowa\u0107 w naszym klubie. Lead magnetem sta\u0142 si\u0119 bezp\u0142atny, 14-dniowy karnet open, daj\u0105cy dost\u0119p do wszystkich trening\u00f3w w grafiku.<\/p><p>Karnet nazwali\u015bmy \u201eW 2025 trenuj\u0119 w FISie\u201d . Uznali\u015bmy, \u017ce to zdanie musi wybrzmiewa\u0107 jak najcz\u0119\u015bciej i wej\u015b\u0107 w g\u0142ow\u0119 wszystkim leadom jako ich postanowienie noworoczne.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25948cd elementor-widget elementor-widget-facebook-embed\" data-id=\"25948cd\" data-element_type=\"widget\" data-widget_type=\"facebook-embed.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"min-height: 1px\" class=\"elementor-facebook-widget fb-post\" data-href=\"https:\/\/www.facebook.com\/fisplonsk\/posts\/pfbid02hiJhS4yMkSNJj2M4yHzCWmSUGt8CqcmA8aYgDBYmh9hY3NSXGhSM9YrNXeZCBeZhl\" data-show-text=\"true\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6038e4 elementor-widget elementor-widget-text-editor\" data-id=\"a6038e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Ile czasu ma trwa\u0107 akcja marketingowa?<\/strong><\/span><\/span><p>Wiedzieli\u015bmy, \u017ce prze\u0142om roku to najlepszy czas na wykorzystanie noworocznych postanowie\u0144 zwi\u0105zanych z aktywno\u015bci\u0105 fizyczn\u0105. Postanowili\u015bmy pom\u00f3c w zrobieniu pierwszego kroku \ud83d\ude0a<\/p><p>Komunikacja ruszy\u0142a wcze\u015bniej, ale bezp\u0142atny karnet mo\u017cna by\u0142o wykorzysta\u0107 od 2 stycznia.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55cb48 elementor-widget elementor-widget-text-editor\" data-id=\"c55cb48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong><strong>Jak i kiedy mo\u017cna odebra\u0107 bezp\u0142atny dost\u0119p do klubu?<\/strong><\/strong><p>\u00a0<\/p>Ustalili\u015bmy takie zasady:<\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">od 27 grudnia <\/span> <span style=\"font-weight: 400;\">do 5 stycznia mo\u017cna zarejestrowa\u0107 sw\u00f3j bezp\u0142atny karnet, <\/span> <span style=\"font-weight: 400;\">rejestruj\u0105c konto online<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">karnet aktywuje si\u0119 najwcze\u015bniej 2 grudnia (a najp\u00f3\u017aniej 5 stycznia, je\u015bli zosta\u0142 zarejestrowany po 2 stycznia)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">darmowe, 14-dniowe dost\u0119py do klubu wygasaj\u0105 pomi\u0119dzy 15 a 18 stycznia<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d80b1e elementor-widget elementor-widget-image\" data-id=\"4d80b1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-1-1024x1024.png?wsr\" class=\"attachment-large size-large wp-image-19263\" alt=\"\" srcset=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-1-1024x1024.png 1024w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-1-300x300.png 300w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-1-150x150.png 150w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-1-768x768.png 768w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-1.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95879f0 elementor-widget elementor-widget-heading\" data-id=\"95879f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Krok 3. Przygotuj tre\u015bci do komunikacji w sieci\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b443b4d elementor-widget elementor-widget-text-editor\" data-id=\"b443b4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u017beby skutecznie dotrze\u0107 do obydwu wybranych grup odbiorc\u00f3w, stworzyli\u015bmy tre\u015bci:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">maili i sms\u00f3w, kt\u00f3re wysy\u0142ali\u015bmy do os\u00f3b z bazy, kt\u00f3r\u0105 mamy w <a href=\"https:\/\/wod.guru\/pl\" target=\"_blank\" rel=\"nofollow noopener\">systemie do zarz\u0105dzania klubem.<\/a><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d9fa5 elementor-widget elementor-widget-image\" data-id=\"c3d9fa5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-2-1024x1024.png?wsr\" class=\"attachment-large size-large wp-image-19266\" alt=\"\" srcset=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-2-1024x1024.png 1024w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-2-300x300.png 300w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-2-150x150.png 150w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-2-768x768.png 768w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-2.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d49d61e elementor-widget elementor-widget-text-editor\" data-id=\"d49d61e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">post\u00f3w, rolek i relacji na Facebooku i Instagramie, kt\u00f3re publikowali\u015bmy zgodnie z harmonogramem.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2184f elementor-widget elementor-widget-heading\" data-id=\"1b2184f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Krok 4. Stw\u00f3rz content plan do social medi\u00f3w\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-879cf78 elementor-widget elementor-widget-text-editor\" data-id=\"879cf78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Zrobili\u015bmy plan publikacji, kt\u00f3ry po\u0142\u0105czy\u0142 dzia\u0142ania w systemie <a href=\"https:\/\/wod.guru\/pl\" target=\"_blank\" rel=\"nofollow noopener\">WodGuru <\/a>(maile, SMSy) i dzia\u0142ania w social mediach.<\/span><\/p><p><span style=\"font-weight: 400;\">\u017beby wszystko sz\u0142o sprawnie, u\u017cyli\u015bmy aplikacji <a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Trello<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cccff8 elementor-widget elementor-widget-image\" data-id=\"5cccff8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-3-1024x1024.png?wsr\" class=\"attachment-large size-large wp-image-19268\" alt=\"\" srcset=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-3-1024x1024.png 1024w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-3-300x300.png 300w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-3-150x150.png 150w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-3-768x768.png 768w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-3.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c002683 elementor-widget elementor-widget-heading\" data-id=\"c002683\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Krok 5. Przygotuj klub na nowe osoby\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-499363a elementor-widget elementor-widget-text-editor\" data-id=\"499363a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chcieli\u015bmy zrobi\u0107 jak najlepsze wra\u017cenie \u2013 przygotowuj\u0105c si\u0119 na ka\u017cdego potencjalnego klubowicza jak na bardzo wyczekiwanego go\u015bcia \u2764\ufe0f Dlatego:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zaanga\u017cowali\u015bmy do pracy i zmotywowali\u015bmy ca\u0142y zesp\u00f3\u0142<\/b><span style=\"font-weight: 400;\">, aby wsp\u00f3lnie osi\u0105gn\u0105\u0107 za\u0142o\u017cony cel. Wszyscy otrzymali jasny przekaz, co jest celem akcji.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d518d7e e-con-full e-flex e-con e-child\" data-id=\"d518d7e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93dc607 elementor-widget elementor-widget-heading\" data-id=\"93dc607\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wiadomo\u015b\u0107 do zespo\u0142u<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7872319 elementor-widget elementor-widget-text-editor\" data-id=\"7872319\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hejo!<\/p><p>Mamy akcje darmowych 14-dniowych karnet\u00f3w \ud83d\ude42 dla nas oznacza to tyle, \u017ce mamy 2 tygodnie, \u017ceby tych ludzi wy\u0142apa\u0107 i rozkocha\u0107 w FISie, tak \u017ceby te darmowe karnety przeku\u0142y si\u0119 w abonamenty \ud83d\ude42<\/p><p>Zaj\u0119cia s\u0105 super, wiadomo! obroni\u0105 si\u0119 \u2764\ufe0f Ale musimy si\u0119 nimi zaopiekowa\u0107 najlepiej jak umiemy \ud83d\ude42<\/p><p>Integrowa\u0107, wysy\u0142a\u0107 na r\u00f3\u017cne zaj\u0119cia, generalnie animacja 100% \u2764\ufe0f Damy rad\u0119, co? \ud83d\ude42<\/p><p>Jest na ten moment ponad 45 os\u00f3b nowych \ud83d\ude0a zr\u00f3bmy z nich klubowicz\u00f3w! \u2764\ufe0f <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc2028 elementor-widget elementor-widget-text-editor\" data-id=\"abc2028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Powi\u0119kszyli\u015bmy grafik zaj\u0119\u0107 fitness<\/b><span style=\"font-weight: 400;\">. Na bie\u017c\u0105co uzupe\u0142niali\u015bmy go o dodatkowe, jednorazowe zaj\u0119cia, kt\u00f3re rozbija\u0142y t\u0142um i nie <\/span> <span style=\"font-weight: 400;\">pozwala\u0142y na zbyt uci\u0105\u017cliwe listy rezerwowe.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zadbali\u015bmy o podstawowe rzeczy:<\/b><span style=\"font-weight: 400;\"> cz\u0119stsze sprz\u0105tanie obiektu, dodatkowe rolki papieru toaletowego, uzupe\u0142niana na bie\u017c\u0105co woda w \u0179r\u00f3de\u0142ku (czyli w dystrybutorze &#8211; woda do picia w klubie jest bezp\u0142atna).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Przygotowali\u015bmy aktualnych klubowicz\u00f3w na nowe osoby<\/b><span style=\"font-weight: 400;\"> \u2013 uprzedzaj\u0105c, \u017ce pojawi\u0105 si\u0119 nowe twarze, kt\u00f3re mog\u0105 czu\u0107 si\u0119 zagubione w nowym miejscu. Tym sposobem, klubowicze stali si\u0119 \u201estarszymi kolegami\u201d nowych os\u00f3b, co bardzo pomog\u0142o w integracji \ud83d\ude0a<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Starali\u015bmy si\u0119 wyeliminowa\u0107 wszystkie czynniki, kt\u00f3re mog\u0142yby spowodowa\u0107, \u017ce potencjalny klubowicz powie nam: \u201enie\u201d. \ud83d\ude0a<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe2690 elementor-widget elementor-widget-heading\" data-id=\"bfe2690\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ETAP 2: Klub pe\u0142en nowych twarzy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c944a elementor-widget elementor-widget-heading\" data-id=\"39c944a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Krok 6. Monitoruj post\u0119py i wprowadzaj poprawki\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd52db elementor-widget elementor-widget-text-editor\" data-id=\"4cd52db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">W trakcie ca\u0142ej akcji na bie\u017c\u0105co sprawdzali\u015bmy konwersj\u0119, czyli to, ilu klubowicz\u00f3w jest sk\u0142onnych do pozostania z nami w ramach abonamentu. Niekt\u00f3rzy decydowali si\u0119 na abonament ju\u017c w trakcie pr\u00f3bnego karnetu, inni dopytywali o warunki cz\u0142onkostwa.<\/span><\/p><p><span style=\"font-weight: 400;\">Rozmawiali\u015bmy z ca\u0142ym zespo\u0142em o bie\u017c\u0105cych wynikach, wiedzieli\u015bmy kt\u00f3re osoby na sali s\u0105 \u201enowe\u201d i potrzebuj\u0105 szczeg\u00f3lnej opieki. Tych, kt\u00f3rzy powracali po d\u0142u\u017cszej przerwie witali\u015bmy jak dawno niewidzianych przyjaci\u00f3\u0142. Nie z wyrachowania, ale z autentycznej rado\u015bci, \u017ce znowu si\u0119 widzimy.<\/span><\/p><p><span style=\"font-weight: 400;\">Atmosfera udzieli\u0142a si\u0119 wszystkim \u2013 klub t\u0119tni\u0142 \u017cyciem, wsz\u0119dzie by\u0142o pe\u0142no rozm\u00f3w i \u015bmiechu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d24d10 elementor-widget elementor-widget-html\" data-id=\"9d24d10\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DFQjqLFtKbu\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DFQjqLFtKbu\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Wy\u015bwietl ten post na Instagramie<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DFQjqLFtKbu\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Post udost\u0119pniony przez FIS studio - P\u0142o\u0144sk (@fisplonsk)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd12d2 elementor-widget elementor-widget-text-editor\" data-id=\"cfd12d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Niestety, nie wszystkie osoby, kt\u00f3re zarejestrowa\u0142y darmowy karnet, pojawi\u0142y si\u0119 na treningu. Dlatego zacz\u0119li\u015bmy lekko modyfikowa\u0107 content plan, dorzucaj\u0105c motywuj\u0105ce wiadomo\u015bci m.in. do tych os\u00f3b.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891e4a9 elementor-widget elementor-widget-image\" data-id=\"891e4a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-1024x1024.png?wsr\" class=\"attachment-large size-large wp-image-19258\" alt=\"\" srcset=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-1024x1024.png 1024w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-300x300.png 300w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-150x150.png 150w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-768x768.png 768w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1187d77 elementor-widget elementor-widget-heading\" data-id=\"1187d77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Krok 7. Zwi\u0119ksz szanse na osi\u0105gni\u0119cie celu\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f23aef elementor-widget elementor-widget-text-editor\" data-id=\"8f23aef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chcieli\u015bmy maksymalnie zintegrowa\u0107 nowe osoby z obecnymi klubowiczami, dlatego:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-505db5a elementor-widget elementor-widget-text-editor\" data-id=\"505db5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zapraszali\u015bmy ich do klubowego czatu<\/b><span style=\"font-weight: 400;\"> (na messengerze), gdzie starali\u015bmy si\u0119 anga\u017cowa\u0107 ich w rozmowy, niekoniecznie o tematyce sportowej i klubowej.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zorganizowali\u015bmy wieczorne wyj\u015bcie<\/b><span style=\"font-weight: 400;\"> na soczek \ud83d\ude09 Co ciekawe, po tym wieczorze wpad\u0142y kolejne abonamenty.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pytali\u015bmy ich przy ka\u017cdej okazji<\/b><span style=\"font-weight: 400;\"> (np. po zako\u0144czonych zaj\u0119ciach), czy wiedz\u0105 o wszystkich spotkaniach z czata etc. Szukali\u015bmy pretekst\u00f3w do poznania ich lepiej.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zorganizowali\u015bmy konkurs<\/b> skierowany tylko do nowych os\u00f3b. Nagrod\u0105 by\u0142 klubowy bidon na wod\u0119 dla ka\u017cdej osoby, kt\u00f3ra zbierze w \u201eobieg\u00f3wce\u201d wszystkie typy zaj\u0119\u0107 z grafiku. Kolejny raz wys\u0142ali\u015bmy anga\u017cuj\u0105ce SMSy:<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4ab56 elementor-widget elementor-widget-image\" data-id=\"dc4ab56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-4-1024x1024.png?wsr\" class=\"attachment-large size-large wp-image-19270\" alt=\"\" srcset=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-4-1024x1024.png 1024w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-4-300x300.png 300w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-4-150x150.png 150w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-4-768x768.png 768w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-4.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2401c53 elementor-widget elementor-widget-heading\" data-id=\"2401c53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ETAP 3: Wyniki, wnioski i dalsze plany\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afcd5f8 elementor-widget elementor-widget-heading\" data-id=\"afcd5f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Krok 8. Sprawd\u017a statystyki po zako\u0144czeniu akcji<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e50ff29 elementor-widget elementor-widget-text-editor\" data-id=\"e50ff29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Akcj\u0119 zako\u0144czyli\u015bmy w momencie, gdy wygas\u0142y ostatnie darmowe karnety. Podsumowali\u015bmy wyniki:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99bad04 e-con-full e-flex e-con e-child\" data-id=\"99bad04\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e51c6ca elementor-widget elementor-widget-heading\" data-id=\"e51c6ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Statystyki<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef3f86 elementor-widget elementor-widget-text-editor\" data-id=\"3ef3f86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Leady (zarejestrowane bezp\u0142atne karnety):<\/b><span style=\"font-weight: 400;\"> 78<\/span><\/p><p><b>Osoby, kt\u00f3re przynajmniej raz pojawi\u0142y si\u0119 na treningu:<\/b><span style=\"font-weight: 400;\"> 53 (68%)<\/span><\/p><p><b>Osoby, kt\u00f3re wykupi\u0142y abonament:<\/b><span style=\"font-weight: 400;\"> 19 (24% wszystkich leadow, 35% z os\u00f3b, kt\u00f3re skorzysta\u0142y z karnetu)<\/span><\/p><p><b>Cel w dniu zako\u0144czenia akcji:<\/b><span style=\"font-weight: 400;\"> osi\u0105gni\u0119ty w 95% (ale kolejne abonamenty pojawiaj\u0105 si\u0119 do tej pory &#8211; miesi\u0105c po zako\u0144czeniu akcji: 110%, czyli 22 osoby)<\/span><\/p><p><b>Koszt akcji:<\/b><span style=\"font-weight: 400;\"> ~300 z\u0142 (SMSy)<\/span><\/p><p><b>Liczba interakcji: <\/b>5 maili, 5 sms\u00f3w, 1 post + 1 rolka w social media, wiele rozm\u00f3w z leadami na miejscu w klubie i w sieci<b>\u00a0\ud83d\ude0a<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333adee elementor-widget elementor-widget-heading\" data-id=\"333adee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Krok 9. Wykorzystaj pozyskane kontakty\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bdf338 elementor-widget elementor-widget-text-editor\" data-id=\"0bdf338\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Podzielili\u015bmy leady (osoby, kt\u00f3re zarejestrowa\u0142y bezp\u0142atny karnet) na 3 grupy:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ci, kt\u00f3rzy nie pojawili si\u0119 w klubie<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ci, kt\u00f3rzy korzystali z karnetu, ale nie zostali w klubie<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ci, kt\u00f3rzy zostali klubowiczami (wykupili abonament)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Tym, kt\u00f3rzy zostali klubowiczami, regularnie przypominamy o konkursie z kompletowaniem r\u00f3\u017cnych zaj\u0119\u0107 z grafiku. Daje nam to wi\u0119ksze szanse na ich utrzymanie.<\/span><\/p><p><span style=\"font-weight: 400;\">Tym, kt\u00f3rzy z nami nie zostali, wys\u0142ali\u015bmy SMSa. Przypomnimy si\u0119 im w jeszcze ostatnim tygodniu lutego \ud83d\ude0a<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0182607 elementor-widget elementor-widget-image\" data-id=\"0182607\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-5-1024x1024.png?wsr\" class=\"attachment-large size-large wp-image-19272\" alt=\"\" srcset=\"https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-5-1024x1024.png 1024w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-5-300x300.png 300w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-5-150x150.png 150w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-5-768x768.png 768w, https:\/\/wod.guru\/wp-content\/uploads\/2025\/02\/Question-Answer-Chat-Instagram-Post-5.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffbede elementor-widget elementor-widget-heading\" data-id=\"fffbede\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Krok 10. Wyci\u0105gnij wnioski\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-112e43d elementor-widget elementor-widget-text-editor\" data-id=\"112e43d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Obecno\u015b\u0107 nowych os\u00f3b da\u0142a nam du\u017ce mo\u017cliwo\u015bci obserwacji. Wyci\u0105gamy wnioski, odpowiadaj\u0105c sobie na pytania:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-386ae03 e-con-full e-flex e-con e-child\" data-id=\"386ae03\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44888b8 elementor-widget elementor-widget-text-editor\" data-id=\"44888b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K<\/span><span style=\"font-weight: 400;\">t\u00f3re zaj\u0119cia by\u0142y najbardziej oblegane?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Na kt\u00f3re zaj\u0119cia \u201etesterzy\u201d nie wracali?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kt\u00f3rzy trenerzy zostali najbardziej zapami\u0119tani?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kt\u00f3rzy cz\u0142onkowie zespo\u0142u wykazali najwi\u0119ksze zaanga\u017cowanie?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jakie by\u0142y g\u0142\u00f3wne obiekcje przed pozostaniem w klubie?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jak by\u0142y obalane i jak mog\u0142o by\u0107 to lepiej zrobione?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jaka grupa docelowa zdecydowa\u0142a si\u0119 zosta\u0107 (i czy zgodna z grup\u0105 docelow\u0105 klubu)?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kt\u00f3re elementy si\u0119 nie sprawdzi\u0142y i jak mo\u017cna je poprawi\u0107 na przysz\u0142o\u015b\u0107?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Czego zabrak\u0142o, co mog\u0142oby pom\u00f3c osi\u0105gn\u0105\u0107 lepszy wynik (zar\u00f3wno finansowy, jak i niefinansowy)?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b850da elementor-widget elementor-widget-text-editor\" data-id=\"3b850da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Jak widzisz, tylko 10 krok\u00f3w dzieli Ci\u0119 od zwi\u0119kszenia przychodu Twojego klubu.<\/span><\/p><p><span style=\"font-weight: 400;\">O ile zwi\u0119kszy si\u0119 przych\u00f3d w Twoim przypadku? <\/span><span style=\"font-weight: 400;\">Tak naprawd\u0119, ta warto\u015b\u0107 zale\u017cy od kilku liczb:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70b6621 e-con-full e-flex e-con e-child\" data-id=\"70b6621\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2af7ed2 elementor-widget elementor-widget-text-editor\" data-id=\"2af7ed2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wielko\u015b\u0107 Twojej bazy klient\u00f3w<\/b><span style=\"font-weight: 400;\"> w systemie do zarz\u0105dzania klubem<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Liczba obserwuj\u0105cych<\/b><span style=\"font-weight: 400;\"> w social mediach<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cena miesi\u0119cznego cz\u0142onkostwa<\/b><span style=\"font-weight: 400;\"> w umowie abonamentowej<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">Liczba interakcji<\/b> <b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">z leadami<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">: e-mail, SMS i rozm\u00f3w w klubie<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b63d07 elementor-widget elementor-widget-text-editor\" data-id=\"0b63d07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Spr\u00f3buj opracowa\u0107 sw\u00f3j wariant akcji marketingowej na podstawie tego case study.<\/span><\/p><p><span style=\"font-weight: 400;\"> Powodzenia!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58fd99 elementor-widget elementor-widget-heading\" data-id=\"d58fd99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55eb76b elementor-widget elementor-widget-toggle\" data-id=\"55eb76b\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9001\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9001\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M8 12H16M12 8V16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M8 12H16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Czy taka akcja jest mo\u017cliwa, gdy w klubie s\u0105 karnety miesi\u0119czne, a nie umowy?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9001\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9001\"><p><span style=\"font-weight: 400;\">Akcja marketingowa oparta na pozyskiwaniu lead\u00f3w jest mo\u017cliwa w ka\u017cdym przypadku. R\u00f3\u017cnica jest jednak taka, \u017ce w przypadku karnet\u00f3w miesi\u0119cznych jest du\u017co wi\u0119ksze ryzyko, \u017ce osoby nie przed\u0142u\u017c\u0105 karnetu. Wtedy potrzebna b\u0119dzie kolejna pr\u00f3ba odzyskania utraconych klient\u00f3w. W przypadku umowy abonamentowej klient zostaje na d\u0142u\u017cej, a Ty mo\u017cesz zainwestowa\u0107 czas w pozyskiwanie kolejnych os\u00f3b.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9002\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9002\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M8 12H16M12 8V16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M8 12H16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Czy mog\u0119 przeprowadzi\u0107 akcj\u0119 marketingow\u0105, gdy nie mam swojej bazy klient\u00f3w?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9002\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9002\"><p><span style=\"font-weight: 400;\">Przeprowadzenie akcji marketingowej bez istniej\u0105cej bazy klient\u00f3w jest mo\u017cliwe, ale trudniejsze. Musisz si\u0119 wtedy posi\u0142kowa\u0107 jedynie zasi\u0119gami w social mediach. Nie wykorzystasz potencja\u0142u by\u0142ych klient\u00f3w, kt\u00f3rzy ju\u017c znaj\u0105 Tw\u00f3j klub i by\u0107 mo\u017ce potrzebuj\u0105 jedynie bod\u017aca w postaci wiadomo\u015bci, \u017ceby wr\u00f3ci\u0107 na treningi.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9003\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9003\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M8 12H16M12 8V16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M8 12H16M22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12Z\" stroke=\"#25ADFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Dlaczego oferowanie a\u017c 14 dni darmowego dost\u0119pu do klubu jest lepsze ni\u017c 7 dni?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9003\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9003\"><p><span style=\"font-weight: 400;\">Darmowy, 14-dniowy dost\u0119p do klubu jest lepszy od 7-dniowego z dw\u00f3ch powod\u00f3w:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">W ci\u0105gu 7 dni potencjalny klubowicz nie b\u0119dzie w stanie sprawdzi\u0107 dok\u0142adnie Waszego klubu. Po pierwszym treningu po przerwie mo\u017ce potrzebowa\u0107 d\u0142u\u017cszej regeneracji.<\/span><\/li><li><span style=\"font-weight: 400;\">Je\u015bli spodobaj\u0105 mu si\u0119 zaj\u0119cia odbywaj\u0105ce si\u0119 w konkretnym dniu, nie b\u0119dzie mia\u0142 ju\u017c dost\u0119pu na ten trening w kolejnym tygodniu. Jedna wizyta to za ma\u0142o szans na rozmowy, \u017ceby zatrzyma\u0107 potencjalnego klienta w klubie.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nie masz du\u017cego bud\u017cetu na marketing i brakuje Ci sta\u0142ych klient\u00f3w? W tym artykule zobaczysz, jak mo\u017cna przeprowadzi\u0107 skuteczn\u0105 akcj\u0119 marketingow\u0105 praktycznie bez ponoszenia koszt\u00f3w, kt\u00f3rej efektem s\u0105 nowi klubowicze i znacznie wi\u0119kszy comiesi\u0119czny przych\u00f3d Twojego biznesu w bran\u017cy fitness! Realna akcja w butikowym klubie \u00a0\u201eW 2025 trenuj\u0119 w FISie!\u201d to realna akcja marketingowa, kt\u00f3r\u0105 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-19195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Jak pozyska\u0107 20 nowych klubowicz\u00f3w bez bud\u017cetu na marketing<\/title>\n<meta name=\"description\" content=\"Zobacz jak w nieca\u0142y miesi\u0105c zwi\u0119kszyli\u015bmy przych\u00f3d klubu fitness bez bud\u017cetu na marketing o 40 000 z\u0142 rocznie! - WodGuru - Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wod.guru\/pl\/blog\/jak-pozyskac-klubowiczow-bez-budzetu\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Jak pozyska\u0107 20 nowych klubowicz\u00f3w bez bud\u017cetu na marketing\" \/>\n<meta property=\"og:description\" content=\"Zobacz jak w nieca\u0142y miesi\u0105c zwi\u0119kszyli\u015bmy przych\u00f3d klubu fitness bez bud\u017cetu na marketing o 40 000 z\u0142 rocznie! 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